2. The Latin, ad vertere means "to turn toward".
Therefore, anything used to encourage, persuade, or
manipulate an audience. Not necessarily an advertising
campaign, but anything used in the promotion (or demotion?)
of a physical or digital
product, person, entity, consciousness, or ideology.
With this in mind have I made a session. Banzai!
PRODUCT INFORMATION
4. In a huge bit of good fortune for manufacturers, the name
echoes the phrase "surely win" in Japanese and hence is often
bought as a good luck present in Japan. The manufacturers
have introduced over 200 flavours in the country in a bid to
"appeal to young buyers." The unlikely flavours include soy
sauce, ginger ale, green tea, creme brulee, milk
tea, corn, raspberry passionfruit, strawberry cheesecake, cafe
au lait and wasabi. Which product?
1
6. Cheeka hails from the United Kingdom but lives in Goa. She
made her debut in a wildly successful 2003 ad campaign
opposite, or rather, behind an eight year old boy Jayaram.
Renuka Jaypal of Ogilvy & Mather says that the campaign was
"the simplest analogy that could represent unconditional
support," while Alyque Padamsee was impressed that the ad
was a hit, despite the ugliness of Cheeka and her like.
Who is Cheeka/Which ad campaign was she a part of?
2
8. This 2009 ad was run
in
Adweek, Brandweek
and Mediaweek as a
real and immediate
response to a
fictional event. Who
is the advertiser and
what is the funda?
3
9. McCann Ericsson responding to
the fictional acquisition of
Sterling Cooper in the third
season of Mad Men.
(Any press is good press, huh?)
10. In its early years, this product won four awards, which are still
mentioned on the label of the bottles:
Medaille d'Or (English: Gold Medal) in Paris in 1875
Diplome d'Honneurs (English: Honorary Diploma) at the
International Colonial Exposition in Amsterdam in 1883
Grand Prix (English: Grand Prize) at the Exposition
Universelle in Paris in 1889
Hors Concours Membre du Jury in Paris in 1900
Identify the product.
4
12. These are the interiors of Cafe Mondegar in Mumbai. They were painted by one of India's
most famous cartoonists who has won the Padma Vibhushan, and is a recipient of the Cruz de
Plata de la Orden de Isabel la Católica and is a Comendador de Ordem de Infante Dom
Henrique. Who?
5
14. By God's mercy, he was catch'd
With a dark lantern and burning match.
Holla boys, Holla boys, let the bells ring.
Holla boys, holla boys, God save the King!
Give me the beginning of the poem.
(It has no official title)
6
16. Somewhere in this painting, 1882's A Bar at the Folies-Bergere by Manet, you will find the
UK's first registered trademark. Where and which product? Why this particular product
instead of the more common alternative?
7
17. On two of the bottles.
Bass beer.
In protest of the recently concluded Franco-Prussian War, Manet chose
to place English beer instead of the more common German beer
18. "Freedom is in Peril. Defend It With All Your Might”
"Your Courage, Your Cheerfulness, Your Resolution Will Bring
Us Victory”
What was next in the series?
8
20. Wrathful but Calm. Austere but Comic. ______ the ____ will Illuminate those who would help
him; but for those who would hinder or slander him,
HE WILL PUT THEM OUT.
Thus his great Mantra:
Namah samanta vajranam chanda maharoshana
Sphataya hum traka ham nam
"I DEDICATE MYSELF TO THE UNIVERSAL DIAMOND. BE THIS RAGING FURY
DESTROYED"
And he will protect those who love woods and rivers, Gods and animals, hobos and
madmen, prisoners and sick people, musicians, playful women, and hopeful children.
...
Now those who recite this Sutra and then try to put it in practice will accumulate merit as
countless as the sands of Arizona and Nevada.
Will help save the planet Earth from total oil slick.
Will enter the age of harmony of man and nature.
Will win the tender love and caresses of men, women, and beasts.
Will always have ripe blackberries to eat and a sunny spot under a pine tree to sit at.
AND IN THE END WILL WIN HIGHEST PERFECT ENLIGHTENMENT.
thus we have heard.
This is a 1969 poem by Pulitzer Prize winning poet Gary Snyder in the form of a Buddhist
sutra. Fill in the blanks.
9
24. The image of Rosie the Riveter could be termed as a failure in
its purpose during its time of inception, as very few images of
her were seen back then. However, with her rediscovery in the
1980s, she has most prominently been appropriated as a
feminist icon, and also given rise to several spoofs and
parodies. Which image is this?
11
25.
26. This advertising campaign for Dos Equis beer features a bearded, debonair
gentleman roughly in his 70s, speaking of his exploits, shown in black-and-white
montages, when he was younger in voiceovers.
The montages and voiceovers themselves are intended to be both humourous
and outrageous, with feats like bench-pressing two Asian women seated in chairs
in a casino, giving his own father “The Talk,” having his small talk change
foreign policies and parallel parking a train.
At the end of the recollection, he is shown surrounded by several young women
and he says “_ ____ ______ _____ ____, ___ when _ __, I prefer Dos Equis.”
His signature sign off is, “Stay thirsty, my friends.”
This campaign has given rise to a persistent internet meme with the same title as
the campaign itself.
Name the campaign. And Fill in the Blanks.
12
27.
28. Bubbles is an 1843
painting by Sir John
Everett Millais. It is
housed in an Art Gallery
named after the wife of
the First Viscount
Leverhulme in Port
Sunlight, Merseyside, En
gland since 2006 but has
been in the possession
of his family ever since
he, along with his
brother, acquired the
brand that was utilizing
the said painting.
Identify the brand.
13
30. 2007-10: One Billion Votes; To highlight the importance of voting in
the youth
2010-11: Khilana Bandh, Pilana Shuru; Anti-corruption drive
2011-12: Soch Badlo; To highlight positive stories in the country
2012-13: Simplify; Analyzing matters in headlines to help gain
understanding of root causes and therefore to find solutions
2012-13: Choti Shuruaat; Parallel campaign in the wake of the Delhi
rape incident with the intention of eliminating gender stereotyping.
Partnered Shah Rukh Khan in the campaign
2013- : Power of 49; Encouraging women, 49% of the electorate, to
vote as a block in 2014 and focus attention on their demands.
The yearly campaigns of which brand under what specific name?
14
32. Gary Gilmore was the first person executed in the US after the
reinstatement of the death penalty in 1976. Believing that a
hanging could be botched, he requested death by firing squad.
On January 17, 1977, before his execution, when asked if he
had any last words, he replied, “Lets do it.” His actual last
words were to his priest, to whom he said, “Dominus vobiscum.”
(“The Lord be with you.”)
Dan Wieden, founder of Wieden+Kennedy, credits Gilmore
with which marketing slogan, in vogue since 1988?
15
36. On April 1, 1996, an ad appeared in The New York Times with
a headline that read: "____ ____ Buys the Liberty Bell." The
ad copy explained that the company was "pleased to announce
that we have agreed to purchase the Liberty Bell, one of our
country's most historic treasures. It will now be called the
'____ Liberty Bell' and will still be accessible to the American
public for viewing. While some may find this controversial, we
hope our move will prompt other corporations to take similar
action to do their part to reduce the country's debt." Which
company, seemingly appropriately, claimed to have bought the
Liberty Bell?
17
38. Edward de Louis Bernays, Sigmund Freud's nephew, was
also known as "the father of public relations." One of
his biggest contributions was to a certain industry, which
helped overcome one of the biggest social taboos of the
1920s. During the 1929 Easter Parade in New
York, Bernays had several hired female models in the
crowd holding certain products, which were quickly
dubbed "Torches of Freedom." What were these
"Torches of Freedom"? Bonus for being specific.
18
49. British supermarket chain Asda offered free eye tests for any
Swiss citizen between the period of 25th June and 2nd July
2004. Talking about the offer, David Rutley, Asda's director of
financial services, said “Lets face it, we were robbed. To stop
this happening again, we've decided to offer anyone who is
Swiss a free eye test. We've also written to Urs Meier telling
him if he would like to take us up on the offer, we will throw
glasses in as well.”
Why did Asda make this offer?
1
50. In response to referee Urs Meier
disallowing Sol Campbell‟s 89th minute
goal in the Euro 2004 quarter finals
between England and Portugal. They
drew 1-1 and England was knocked out
on penalties.
51. Fill in X, Y and Z (the
blanks).
Z= “X on Y”
2
55. It is now the third most widely read book ever, behind
only the Bible and Koran. Sir Hugh Beaver, Managing
Director of the company in 1954, decided to have it
made to settle senseless, drunken bar-room debates, with
the company‟s logo on the cover. Much to his surprise, it
soon became so popular that bookstores demanded
several reprints and it hit the bestseller list within weeks
of release. Which book?
4
65. He changed his name to this
unpronounceable symbol in
1993, explaining that it was a
combination of the signs for
male and female. It also
prompted Warner Bros. to
mass mail media houses
floppy disks with a custom
font so that the symbol could
be used by the print media.
In absence of any known
pronunciation, the media
started calling the person
“The Artist,” or, something a
little longer, which was made
into the acronym, TAFKAP.
Who?
67. It was conceived in its modern form in 1936 in Berlin. It was
planned with immense care by the Nazi leadership to project
the image of the Third Reich as a modern, economically
dynamic state with growing international influence.
It was begun in Greece with the assistance of Zeiss lenses and
Krupp magnesium coated steel cases and all of it was
painstakingly covered under the direction of Joseph Goebbels.
What?
10
71. In a bid to be the most visible brand on the planet, KFC made a 27,500 sq. ft. replica
of their logo on this patch of land so they could be seen on Google Maps. They
unofficially admitted that their target audience were conspiracy theorists.
Near where in America is this logo? Generic name, pliss.
73. In 2010, London‟s Natural History Museum created a
unique event capitalizing on the success of a
Hollywood movie. The initiative „Dino Snores‟
was such a success the museum now plans to allow 400
kids every month to participate in similar events.
Which movie?
13
76. So what is this, in the same structure, all about? Where is it?
77. The model White
House, specially decorated in
2008 for the swearing in of
President Barack Obama in
2008.
This is in Legoland, USA.
78. This was the solution to
the problem given by IT
specialist John Godwin
in response to a publicity
stunt by the Royal
society of Chemistry
(completely unrelated to
the problem given). He
won a trip to Turin as
first prize.
What was the problem?
80. On June 17, 2003, more than 130 people converged upon the
ninth floor rug department of Macy‟s department store in New
York, gathering around an expensive rug. Anyone approached
by a sales assistant was advised to say that the gatherers lived
together in a warehouse on the outskirts of New York, that
they were shopping for a "love rug", and that they made all
their purchase decisions as a group.
In the wake of this, the Concise Oxford English Dictionary noted it
as “an unusual and pointless act.” to distinguish it from the
normal form. Two word term.
16
84. She is Neeru Deshpandey from Nagpur, if you believe a post
on Quora. The product's Wikipedia page threw up the name
Gunjan Gundaniya before correction. Finally, Mayank
Shah, product manager at the parent company, dispelled all the
rumours by confirming that she was an illustration by an
Everest creative back in the 60s and, according to the Times of
India article, "People have created their own stories ... and
assigned names of their own accord and others just caught
onto them." Who is she?
18
87. The singer declares in slang that it is a song describing
a guy going through a rough time romantically right at
the beginning of the song. It is part of the leaked
soundtrack for the psychological thriller 3. What is the
slang and which is the song?
Second part of the question in the theme.
+60/-30
88. British English describes these as _________ if they
live on land and can't swim.
American English describes these for all land-dwelling
species.
Australian English uses the word for terrestrial
species, including semiaquatic ones. Traditionally, they
are supposed to have feet.
FITB.
+50/-25
89. Amit Trivedi, the composer, admits: "I thought I
have done enough nice tracks, now let me do an
irritating track." The official stance still remains
that he and Lintas, the agency, are unaware of the
Tarantino link despite there being two much of a
coincidence. What are we talking about?
+40/-20
90. And the nickname of the
place this logo represents.
+30/-15
This place
Just literally put the two together
91. The album was originally going to be called
Everest, after the brand of cigarettes the band's sound
engineer smoked. That idea was discarded when they
realized that going to the Himalayas to do the photo
shoot would be prohibitively expensive. Instead, the
idea they came up with triggered a massive response. It
was so popular that today there is a webcam attached
nearby so that you can see the place all the time, night
or day. Which album?
+20/-10
