About Beverage Brands
Incorporated in 2007 to bring a portfolio of exotic,
flavorful drinks to the market that have a
combination of health benefits and great taste.
In July 2008, Beverage Brands introduced MATÉ
fusion, a ready-to-drink (RTD) tea made with Yerba
Maté into the marketplace.
MATÉ fusion is available in Peach, Blueberry Acai,
Pomegranate and Asian Pear flavors.
MATÉ fusion drinks gained enormous traction since
strictly confidential July 2008; including laying the
foundation for the Company’s distribution channels
which has resulted in sales of its products in 1000
The Beverage Brands Concept
Beverage Brands products are a reflection of their
commitment to and the market’s demand for
delectable drinks made with cutting edge
ingredients that are healthy, nutritious and
beneficial to overall well being.
Beverage Brands has successfully tapped emerging
market trends through its use of exotic flavors fused
with Yerba Maté , which has given it the ability to
reach a largely untapped market space of health
conscious consumers that are looking for a
refreshing uplifting RTD beverages.
Boost mental alertness
Stimulates the metabolism
Improves the immune system
Contains 90% more antioxidants than green tea
24 vitamins and minerals
15 amino acids
Yerba Maté a healthy
Yerba Maté has been consumed for centuries in South
America and is lauded for its ability to boost energy
through three compounds:
mateine which gives a more balanced energy boost without
the side effects that caffeine brings;
theobromine (euphoric stimulant associated with chocolate);
and theophylline (primary stimulant in green tea).
When fused together these compounds create an energy
boost that is more balanced than any current caffeinated
beverage in the marketplace.
Additionally, Yerba mate’s health benefits include the
ability to positively affect the immune system, increase
metabolic function and provide essential daily vitamins
Yerba Maté in the News
“Yerba Mate is the latest hip energy drink”
“The latest buzz among endurance athletes isn’t
from caffeinated energy gels, but from a South
American tea called yerba maté — maté for
short. Cyclists and distance runners claim that
imbibing maté before a workout gives them
Oak Beverages, Inc. and Boening Brothers
Now Distributing Maté Fusion All Natural
Premium Teas throughout New York
The Maté Fusion Market
Led by the US and Europe, consumers are increasingly interested in healthy
In 2007, the U.S. tea and ready to drink (RTD) market was estimated to be $7.4
billion, and is expected to grow to $14.9 billion in 2012, which represents an
average annual growth rate of 15%.
The US RTD tea consumption has grown at a CAGR of over 11% since 2003 and
showed 20% CAGR from 2005 to 2007.
Nearly 132 million US adults or 43.5% of adults drink RTD tea.
Yerba Maté target consumers include:
Outdoor/Action Sports enthusiasts - 49.7 million adult Fit Consumers (23% of adult
University Students – 15.9 million
Baby Boomers – approximately 72 million
In the US, per capita consumption of RTD tea is more than double the world
RTD tea sales, by value, are about 7% above soft drinks and 3% above the
overall beverage average, which reflects the higher average price.
While the RTD tea market is attractive, the area is increasingly
competitive. Between July 2006 and June 2007, a number of new
RTD products were introduced in the U.S. . The competition for
MATÉ fusion is broken down into two categories that both fit into
the healthy beverage niche.
MATÉ fusion will be competing directly with RTD beverages containing
Yerba Maté, which include: Guayaki, Herbal Mist, Pixe Maté, and Honest
MATÉ fusion will be compete indirectly with RTD beverage companies
that exist with in the healthy functional beverage category but do not
contain Yerba Maté. These companies include: Tazo, Inkos, Snapple,
Nestea, Hansen Natural, Steaze, Gold Peak, Arizona Tea and Fuze.
Beverage Brands Major
Developed and produced 4 flavors of Maté
Established and Pipeline channels of
distribution for the entire Metro NY,NJ area
Rapidly growing NY,NJ and FL placement in key
shopping venues including :
2008/9 2010 2011 2012 2013
Revenue $146,456 $1,664,532 $6,295,715 $22,932,112 $45,897,693
Direct Expenses* $97,583 $827,342 $2,990,990 $10,165,174 $19,269,670
Gross Profit $48,873 $837,189 $3,304,724 $12,766,938 $26,628,024
Gross Profit (%) 33% 50% 52% 56% 58%
Other Expenses $78,807.99 $754,322 $2,481,812 $6,536,404 $12,349,250
EBITDA ($29,932) $82,868 $822,912 $6,230,534 $14,278,773
Depreciation $0 $3,000 $4,500 $6,000 $7,500
Expense ($11,480.4)7 $37,100 $317,170 $2,178,590 $4,994,950
Net Income ($41,414) $42,768 $501,242 $4,045,944 $9,276,323
Net profit (%) 0% 2.6% 8% 18% 20%
* Does not include bulk purchase of tea which has been carried over as inventory
Use of Funds
Beverage Brands Inc expects to allocate the net
proceeds from this offering as follows:
Chain Placement and Roll-Out (2876 Stores)
Slotting (2876 stores x 12 skus @ 1 1/2 case per sku)
Chain Ads (20 chains @ $1500 per ad 4X a Year)
Racks 600 @ $120 each
Demos 500 @ $100 each
Chain Placement and Roll-Out Total
Street Roll-Out 850 additional locations
5 accounts per day = 170 days @ $111.76 per day
Trade Shows (6)
Targeted Outdoor Marketing Materials
Street Roll-Out Total
Payables (6 weeks)
Total Use of Funds
Boening Brothers, Inc. and Oak Beverages, Inc.
New York area territories including in downstate NY, Manhattan, Brooklyn, Queens, the Bronx, Staten
Island, Nassau and Suffolk (Long Island) counties, and upstate in Rockland, Westchester, Orange,
Dutchess, Sullivan, Ulster and Putnam counties
Tree of Life
A US and Canadian, coast to coast, specialty food distributor that boasts a wide range of retail
customers ranging from national chains to small independent health food stores.
The leading US independent national distributor of natural, organic and specialty foods. UNFI
distributes high quality products throughout the United States and to more than 40 other countries.
The largest beer distributor in New Jersey. They are the primary distributor for Coors,
Corona, Yuengling and Guiness beers.
Snackamaniac Distribution and New England Distributors
Established food and beverage distributors in the greater Florida area.
Beverage Brands has additional US East Coast distributers ready for future expansion once
the NY, NJ and FL markets are saturated.
The Beverage Brands Team
Paul Adler, President & CEO
Before founding Beverage Brands Inc, Mr. Adler successfully operated several New York based private
companies including: Contact Plus, Global Diversified Holdings. In 1998 he joined the securities industry
and by 2001 he was managing his own branch of Granite Securities. Mr. Adler’s branch and the rest of
the company were eventually acquired by Princor Financial where he remained as a Vice President of
Sales. Mr. Adler served on the board of directors of, Russian Style Ravioli and New York Bread, two
privately held food manufacturers and was instrumental to their initial growth. Mr. Adler has extensive
investment banking Wall Street managerial and production experience.
William A. Louttit, Executive Vice President a.i., Sales & Marketing.
Starting his 33-year Grand Union career in 1964, Bill rose from a part-time clerk to Executive Vice
President and Chief Operating Officer. He also served on Grand Union’s Board of Directors and
Executive Committee for 7 years. Mr. Louttit was also Chairman and Chief Executive Officer of the
Northeast group of the Great Atlantic & Pacific Tea Company, encompassing Metro A&P, Waldbaums,
Super Fresh and Food Emporium stores from 1997 to 2000.
From January 2008 to February 2009, Mr. Louttit expanded the distribution of ISBRE from 50 supermarkets
to 2,000; 50 restaurants to 250; 600 independent vendors to 2,500; 50 convenience stores to 215; 20
specialty shops to 110; 2 hotels to 30; and 0 golf clubs to 8.
Barry Bressler Director of Sales
From 1973 to 2003, Barry has established himself as a top retail chains specialty foods and beverage
brands manager. Starting with Waldbaums 36 years ago, Barry has advanced to the top store
management positions of key stores on Long Island. Barry later joined Kolpen/ KDI Distributors, a major
distributor of specialty foods to a wide variety of retail customers in Metro New York/ New Jersey and
then went on to set up the newly formed Specialty Foods Division at White Rose Distributors, a food
distributor to independent chains in Metro NY/ NJ.
In 2005 Barry moved on to beverage product sales management positions and played a key role in the
roll out of a number of newly introduced successful beverage brands including Vitazest, Isbre Water,
Iced ‘Spresso and Liquid Lightning Energy Drink
Upon successful funding, Beverage Brands will
introduce its diet brand of MATÉ fusion, which is
made with Stevia, a non-caloric herb native to
South America known for its extremely sweet
Beverage Brands will also extend its future
offerings of sparking green tea, fortified
enhanced water beverages, and continue its line
extension with additional diet Stevia versions of
top selling flavors. These products will be
introduced in the first and second quarter of
Beverage Bands is currently seeking
$3 million US for market expansion,
infrastructure and operating expenses:
Seeking: $ 1,000,000 USD Use of Funds
Pre-Money: $ 8,000,000 USD * Planned rapid roll out in NY, NJ, FL
First Close: December 2009 SC and NC areas
* Prepare for 2nd Phase Expansion
Seeking: $ 3,000,000 USD Use of Funds
Pre-Money: $10,000,000 USD * Introduction of new flavors
Close: January 2010 * US East Coast expansion
* Prepare for 3rd Phase Expansion
Exit Strategy: Acquisition by a major beverage company
Beverage Brands is an opportunity to make an investment in the
newest Beverage concept to hit North America with high-return
on investment delivered in a short period of time.