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Negotiation Models
Lesson
Plan 1. Negotiation models;
2. Applying the models;
3. Evaluating the models
WHAT IS NEGOTIATION
MODEL & ITS SIGNIFICANCE
Negotiation Models
Negotiation is a process of
communication by which 2 or more
persons seek to advance their
individual interests through joint
action.
Negotiation takes place when both
parties agree that they can improve
their situation if the other party agrees
on a specific joint act
Since both parties seek their own
interest first, negotiation should be
carried on as a process – as a
progressive movement towards a
desired goal
All of these
demands
negotiation
to be
handled as a
model
Significance of Negotiation Models
• Succeeding in any negotiation requires a
mastery of both the “substance “ and the
“process” of the transaction
•Capital contributions,
•payment terms and
•performance guarantees
•Relationship,
Negotiation Models
• People keep a model in mind while approaching to
any negotiation
• Model influences their actions at the negotiation table.
• There are three types of model:
Model 1: Negotiation as Compromise
Model 2: Negotiation as Domination
Model 3: Negotiation as Problem Solving
• For many executives, the process of
negotiation is essentially one of compromise ,
of striking a deal
– Compromise somewhere between their initial
offer and their counterpart’s
• Negotiation begins from beyond their expected
point.
– A series of concession takes place
– Reservation price
– Zone of possible agreement
Model 1: Negotiation as Compromise
• Win-Lose
• Distributive bargaining
• Diving fixed pie
Model 1: Negotiation as Compromise
DEAL
A B
• For many executives, negotiating a deal is
combat
– A means to dominate a business opponent
• One party dreams up a deal – using power
plays, dirty tricks etc
Model 2: Negotiation as Domination
DEAL
A
B
Model I
SIMILARITIES
• In both models
– both parties think their interest
as incompatible.
– Both parties believe they are
struggling over a fixed pie
DIFFERENCES
• In Model II, One party uses the rough
tactics.
• Model I is driven by agreed upon
norms and standards; model II uses
power
Model II
• Not a compromise or combat, but as a process of
Problem Solving.
• Negotiators view their task
– as resolving a problem that they both share
– As a process in which each can gain
• Known as Integrative Bargaining
• Participants consider themselves to have compatible
goals,
– rather than struggling over fixed pie…they enlarge
the size of the pie to satisfy both the parties
Model 3: Negotiation as Problem Solving
• Negotiation begins by understanding each
other’s interest
Model 3: Negotiation as Problem Solving contd….
DEAL
Interest Interest
A B
• Known as Interest-based negotiation. & win-win
model
• Identical needs are not necessary to come to an
integrative solution; rather parties explore how they
can integrate
• Model I & II emphasizes the competitive aspects of
negotiation, model II stresses the cooperative aspects
Model 3: Negotiation as Problem Solving contd….
APPLYING THE MODELS
• Negotiators may use any one of the three
negotiation models, depending on their
–Background
–The industry in which they are working
–The type of deal they are trying to negotiate
Applying the Models
• Factors determining which approach to
choose:
–Context of the negotiation
–The personalities of the negotiators
–Their culture
–Their occupation
Applying the Models contd…..
EVALUATING THE MODELS
• Which model brings the best result?
• Most scholars agree that in international business,
joint problem solving is more likely to yield better
results
Evaluating the Models
Why not compromise?
• It does not allow parties to
achieve their full potential
• Relationship is hampered
Evaluating the Models contd…
Why not Domination?
• Has high probability of hidden
costs and failure either during
deal making or later on when the
transaction is implemented.
• Certainly does not create a base
for long-term relationship

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Negotiation Models in International Business.pptx

  • 2. Lesson Plan 1. Negotiation models; 2. Applying the models; 3. Evaluating the models
  • 3. WHAT IS NEGOTIATION MODEL & ITS SIGNIFICANCE
  • 4. Negotiation Models Negotiation is a process of communication by which 2 or more persons seek to advance their individual interests through joint action. Negotiation takes place when both parties agree that they can improve their situation if the other party agrees on a specific joint act Since both parties seek their own interest first, negotiation should be carried on as a process – as a progressive movement towards a desired goal All of these demands negotiation to be handled as a model
  • 5. Significance of Negotiation Models • Succeeding in any negotiation requires a mastery of both the “substance “ and the “process” of the transaction •Capital contributions, •payment terms and •performance guarantees •Relationship,
  • 6. Negotiation Models • People keep a model in mind while approaching to any negotiation • Model influences their actions at the negotiation table. • There are three types of model: Model 1: Negotiation as Compromise Model 2: Negotiation as Domination Model 3: Negotiation as Problem Solving
  • 7. • For many executives, the process of negotiation is essentially one of compromise , of striking a deal – Compromise somewhere between their initial offer and their counterpart’s • Negotiation begins from beyond their expected point. – A series of concession takes place – Reservation price – Zone of possible agreement Model 1: Negotiation as Compromise
  • 8. • Win-Lose • Distributive bargaining • Diving fixed pie Model 1: Negotiation as Compromise DEAL A B
  • 9. • For many executives, negotiating a deal is combat – A means to dominate a business opponent • One party dreams up a deal – using power plays, dirty tricks etc Model 2: Negotiation as Domination DEAL A B
  • 10. Model I SIMILARITIES • In both models – both parties think their interest as incompatible. – Both parties believe they are struggling over a fixed pie DIFFERENCES • In Model II, One party uses the rough tactics. • Model I is driven by agreed upon norms and standards; model II uses power Model II
  • 11. • Not a compromise or combat, but as a process of Problem Solving. • Negotiators view their task – as resolving a problem that they both share – As a process in which each can gain • Known as Integrative Bargaining • Participants consider themselves to have compatible goals, – rather than struggling over fixed pie…they enlarge the size of the pie to satisfy both the parties Model 3: Negotiation as Problem Solving
  • 12. • Negotiation begins by understanding each other’s interest Model 3: Negotiation as Problem Solving contd…. DEAL Interest Interest A B
  • 13. • Known as Interest-based negotiation. & win-win model • Identical needs are not necessary to come to an integrative solution; rather parties explore how they can integrate • Model I & II emphasizes the competitive aspects of negotiation, model II stresses the cooperative aspects Model 3: Negotiation as Problem Solving contd….
  • 15. • Negotiators may use any one of the three negotiation models, depending on their –Background –The industry in which they are working –The type of deal they are trying to negotiate Applying the Models
  • 16. • Factors determining which approach to choose: –Context of the negotiation –The personalities of the negotiators –Their culture –Their occupation Applying the Models contd…..
  • 18. • Which model brings the best result? • Most scholars agree that in international business, joint problem solving is more likely to yield better results Evaluating the Models Why not compromise? • It does not allow parties to achieve their full potential • Relationship is hampered
  • 19. Evaluating the Models contd… Why not Domination? • Has high probability of hidden costs and failure either during deal making or later on when the transaction is implemented. • Certainly does not create a base for long-term relationship