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Google Shopping Data Feed

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Google Shopping Data Feed

  1. 1. Liam SuppleSingleFeedA Google Shopping Partner
  2. 2. ••••
  3. 3. • Most Traffic 1 Get Listed on• Highest Conversions Google Shoppingof all the ComparisonEngines
  4. 4. How to be 2 successful in driving Google Shopping traffic. Multiple factors impact your success.1
  5. 5. Start-to-finish Google Shopping experience1 2 3
  6. 6. •••••
  7. 7. AdWordsPaid Ad PLAsAdWordsOrganic
  8. 8. Data FeedService Provider Correction Validation Categorization Google Rules Marketing RulesMerchant Center
  9. 9. Data Feed Service Provider Correction Validation Categorization Google Rules Marketing RulesA data catalog of your store Merchant Centerinventory, prices, descriptions, titlesand images.
  10. 10. Data Feed Service Provider Correction Validation Categorization Google Rules Marketing Rules AdWords Merchant Center Manage PLAs Data FeedBidding / Campaigns Submit Data Feed
  11. 11. ••• Red Board Shorts
  12. 12. All Products – target every product within your feedID – the specific identification number or naming convention of theproductProduct Type – a designation of product categoryBrand – the brand which manufactures the productCondition – to identify if the product is new, refurbished or usedAdWords Labels – Targeted product labels set in the data feed.AdWords Grouping – a customized grouping of products
  13. 13. Define Product TargetsBrand, Type, Condition, AdWords Label
  14. 14. •• – – –
  15. 15. ••
  16. 16. ••
  17. 17. • 2c CPC bid• $20 daily budget
  18. 18. •••••• SingleFeed Detail Report SingleFeed Detail Report
  19. 19. ••
  20. 20. •• • Seasonality • Availability • Conversion Rates
  21. 21. • You Sell Men’s Shoes Woman’s Shoes Stilettos High heels etc.•
  22. 22.
  23. 23. Don’t Stop with just Google Shopping. Your data feed with SingleFeed can power a whole lot more!
  24. 24. •••
  25. 25. Thank You!info@singlefeed.com 800.705.8852 singlefeed.com
  26. 26. Home Products Retailer Fashion Apparel Retailer

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