Demand Driven Insights - 1 pager 2015
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Demand Driven Insights | 2015
DATA MANAGEMENT SERVICES
(Cleaning, Harmonization, Integration, Segmentation, Master Management)
REPORTING, ADVANCED ANALYTICS & BUSINESS INSIGHTS SERVICES
(Services, Applications & Patent Protected Industry Best Practice IP* in select areas)
Trade, Category Management, Pricing,
Merchandising, Supply Chain
Shopper &Consumer Insights,
Brand Marketing & Communications
• Standard Category & Business Reporting
• Store Segmentation
• Out-of-Shelf Identification & Reduction*
• Labor Planning
• Assortment Optimization
• Effective Pricing
• Promotion Decomposition & ROI Measurement
• Neural Net Demand Forecasting*
• Account Planning
• Trade Promotion Planning & Optimization*
• Plan-o-gram Development & Space Management
• Loyalty Analytics
• Shopper Segmentation
• New Product Introduction / Evaluation / Adoption
• Customer Lifetime Value
• Customer Attrition & Churn
• Campaign Analytics
• Cross Sell / Up Sell – Next best offer
• Digital Analytics
• Media Spending Efficiency
• Survey Analytics
• Product Lifecycle Management
Increase
Revenue
Increase
Margin /
ROI
Improve
Working
Capital
Reduce
Cost
Demand Driven Insights Overview for CPG and Retail
