We are a B2B PR agency specialising in smart content strategies for innovative companies In a world where technology and social trends are reshaping every sector, it has never been more important to tell your B2B PR story. Whether you are a large enterprise or at an early stage, we will energise your communications strategy and enhance your growth potential. We call our approach the Book of Ideas© - a way of building thoughtful, effective content and B2B PR ideas that will work hard for your business in our fast-changing world. We offer decades of experience in B2B PR, journalism and B2B content creation working with global enterprises as well as well as with smaller businesses and entrepreneurs. Our B2B client experience covers a wide variety of industries such as martech, ecommerce, adtech, media, marketing, design, service design, data management, SaaS, telco, fintech, cyber security and business consultancy sectors amongst others.

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Business PR for a changing world

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We help business brands tell their story in a world
where technology and social trends are reshaping
every sector.
www.simpaticopr.co.uk

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Over the last ten+ years we’ve worked with some of
the biggest b2b brands in tech, media, marketing,
design and branding.
www.simpaticopr.co.uk

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www.simpaticopr.co.uk
Our client experience
• Media and advertising
• Digital innovation
• Branding & design
• UX / CX / VR / CGI
• Adtech / Martech
• eCommerce
• Fintech
• Retail / DTC
• Edtech
• Entertainment
• Research

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We have a unique approach called the Book of Ideas©

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Plan
Ideas
Edit Pitch
Measure
Talk to you Synopsis Media
Schedule Reporting
The Book of Ideas© uses journalistic techniques to
build topical on-message content for PR and
marketing fast.

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The Book of Ideas© will help you achieve consistently
exceptional B2B PR and marketing results.

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Including broadcast media

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Business profiles

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And industry sector media exposure

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As well as brilliant multi-channel content projects

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And, we deliver international reach
UK
US
DE
US
AU
IN
ME
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Ru
SN IN
MA
PH
HK
Simpatico team in market
Simpatico team London
Preferred Partner
Fr
NorD
Sp
It

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Some examples of recent work

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Multi-channel thought-leadership

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Multi-channel thought-leadership
In 2019 we created an industry guide for brands
considering taking their programmatic advertising
in-house for Infectious Media (since rebranded
Kepler). This multi-channel PR and content
marketing project resulted in the agency winning
three seven-figure clients.
In 2021 we set out to improve on this with a new
research-based initiative.

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Multi-channel thought-leadership
We developed a multi-channel thought-leadership
and business development project for Kepler. Based
around international research asking CMOs about
their future media investment needs, our role
included designing the study, commissioning the
research agency, writing the report, presenting the
findings at the launch event and executing PR and
content across APAC, UK and US media.

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Multi-channel thought-leadership
Since its launch in November, we’ve delivered 20
pieces of news and thought leadership and the
project has created a platform for long-term business
development.

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Merkle is a data-driven, tech-enabled, global customer experience management (CXM)
company - established recently in the UK and EMEA through rapid growth and acquisitions.
• Covering UK and EMEA media, our mission is to explain Merkle’s multi-facetted
proposition, visionary approach to CXM and progressive company culture.
• Our approach created a layered communications programme planned around a
hierarchy of thought leadership ideas – strategic visionary ideas through to niche issues
designed to promote specific services.
• Across this ran proactive tactical media relations, a very busy news pipeline, awards and
events support.
• We also developed a strong business profile element designed to promote Merkle’s DEI
initiatives and business culture.

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Forbes Council Programme
We developed a series of strategic thought leadership pieces on customer
experience management (CXM) exploring the implications for business and brands
for Forbes. These ideas were then used to inform thought leadership in other
media.

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Culture and DEI
We amplified Merkle’s reputation for nurturing talent by ensuring a front and
centre presence in Campaign’s Faces to Watch report.
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We placed an in-depth feature in
Campaign explaining how Merkle B2B put
together the most inclusive advertising
production team ever for client Irwin
Mitchell.

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Consistent delivery
In 2021 secured 144 pieces of coverage, across 41 publications
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Merkle saw UK revenues grow 6.5% in 2021, scooped numerous awards
and has been nominated for Performance Agency of the year.

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Thought leadership

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Thought leadership
We’ve been working with WPP’s global out-of-home (OOH) media agency Kinetic
since 2011.
The COVID dominated years of 2020 and 2021 proved to be one of the most
challenging periods in the history of poster advertising. A medium that had enjoyed
dramatic growth through digital transformation, faced serious challenges.
Our mission in 2021 was to enable Kinetic to reset the terms of debate about OOH
by bringing to life the dramatic innovations in the medium that is propelling it back
to future growth.
We created a thought leadership and media relations programme designed to
relentlessly deliver ideas about creativity, environmental innovation, public service
and smart, data-driven audience targeting.

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Green innovation
We promoted Kinetic’s commercial partnership with Pluvo, a game-changing clean-
tech company that is deploying brand-sponsored hardware across cities to clean the
air of harmful pollution and biological particles. We secured international coverage
explaining how advertising would bring the tech to the streets.

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Consistent exposure
We delivered research-based thought leadership on OOH
media effectiveness for Kinetic along with powerful
perspectives on sustainability and innovation in media.

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What we achieved in 2021
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AdWeek Campaign ExchangeWire Mediatel Net Imperative Reuters The Drum Times Radio WARC
79 pieces of coverage, across 43 publications

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Audio-branding leadership

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Audio branding leadership
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We’ve been working with leading audio branding agency
amp since 2018, delivering a rich thought leadership and
profile-building PR programme.
Our work has help amp set the agenda in the field of
audio branding, promoting not only the discipline but
amp’s Sonic DNA proposition.
We’ve delivered month on month exposure including
call-to-action pieces for Forbes setting out the arguments
for strategic investment in audio branding across a huge
range of consumer touchpoints.

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International coverage
We achieved global coverage for amp’s Best Audio Brands
index. Leveraging analytical story angles on which brands lead
the field in audio branding and music investment, coverage
was secured in the UK, USA, Italy, Germany, Spain, Australia.

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Marketing content
We wrote and edited a
digital magazine for
amp – bringing to life
the coming “decade of
sound” and how the
world’s leading tech
companies are using
audio.

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Business profile and purpose

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Business profile and purpose
We’ve been working with WPP media agency Mindshare since 2018 delivering
consistent exposure in key media and creative consultancy to support projects
such as Mindshare’s annual innovation event Huddle.
In 2021 Mindshare’s new leadership challenge us to establish a leadership
position around Good Growth – Mindshare’s strategic business proposition –
the idea there is a distinct difference between growth (which can and often is
achieved at the expense to long-term success, society, consumer trust, the
environment or the world) and Good Growth (enduring, responsible, proactive,
additive, and regenerative).
We used our Book of Ideas© approach to re-energise Mindshare’s PR, research
events and content programme with purpose, bring to life ideas behind Good
Growth in ways that are relevant to the industry but also challenging.

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Business profile and purpose
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Six months: 40 pieces of coverage, across 18 publications

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Business profile and purpose

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Business profile and purpose

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Business profile and purpose

39. 33 Broadwick Street, London W1F 0DQ
+44 (0)20 4506 6599
info@simpaticopr.co.uk
www.simpaticopr.co.uk
© Simpatico PR
Business PR for a changing world