Third Eye Pitch Deck for Slingshot Jumpstart Nov14

1. Third EYE
Simon Belousoff Pitch Deck Slingshot Jumpstart 14 November 2014

2. Third EYE
My name is Simon Belousoff. I am an executive leader with extensive digital strategy, product and business development experience. The focus of my career to date has been roles in new technology, innovation and digital transformation businesses, re-imaging the future to create value. You can see more of me on LinkedIn at au.linkedin.com/in/simonbelousoff

3. Third EYE
I used this Service Design Framework for Concept Ideation… It will also be used for prototyping and product development

4. The Service Design Framework operates in an environment where customers’ expectations of experiences have moved to be a more demanding ‘new normal’
Third EYE
Now on to Third Eye

5. Third EYE
These are real life medical challenges that have happened to my family
#1 My mother-in-law Jan had a fall and fractured her arm, high up towards her shoulder. The 1st orthopaedic specialist she saw recommended surgery (not preferred) as the best option. Fortunately the father of a friend of my sister-in- law’s daughter was also an orthopaedic specialist. He recommended a sling and rest – Jan went with this and it worked
#2 My son Alex needed grommets for his ears. We wanted to go to a popular ear specialist on the North Shore, however the waiting list was long. As a result we went to the ear specialist he shared rooms with, even though there was opinion we heard from people who had seen him that his personal communication style was direct/ one-way. We thought all specialists would be the same – we were wrong. We went with the ear specialist with the shorter waiting list, he had to redo the grommet operation with Alex and there wasn’t the right level of communication with us explaining why – with hindsight we would have waited for the popular ear specialist
#3 By choice my wife and I went with our own obstetrician and private hospital for the birth of our 3 boys – Luke, Alex and Zac. All 3 were born by caesarean section as the safest birth option. During this procedure we had made the choice of obstetrician, however we had no involvement in the decision as to who the anaesthetist would be and no view on what the cost of his services would be until we received his invoice after the births
What the…

6. Third EYE
My wife and I have heard similar real life experiences from friends and family, and have watched on TV/ listened to the radio/ read in the newspaper or online, similar situations on too regular a basis – an indication that these experiences are systemic. What would have been really valuable to us would have been the information needed to make the choice of service provider - quality of service/ success benchmarks + price visibility
THE INTERNET ENABLES VISIBILITY OF PRICE & REVIEWS… THINK

7. The service concept was crystallised as…
•VISION “Globally democratize professional services”
•PITCH LINE “TripAdvisor for Professional Services, starting with Medical Practitioners, i.e. Doctors and Specialists”
•IS IT ONLY FOR MEDICAL PRACTITIONERS? NO Lawyers/ Accountants/ Dentists/ Pharmacists … other Professional Services
•IS IT ONLY FOR AUSTRALIA? NO IT’S GLOBAL USA/ UK Western Europe Developing countries (as they are following an exported professional services model)
•KEY DIFFERENTIATORS Customer centred rather than "status quo" process/ system centred Quality of service/ success benchmarks (via user scoring and user reviews) on a timely basis Price visibility (via user input) on a timely basis Data visualisation used to present modelled best options based on metrics e.g. best price, best outcome Mobile 1st approach
•ULTIMATE CUSTOMER USE CASE I live in Australia. I need a hip replacement. I research on Third Eye and I choose Dr Mohammed Alfeez and his medical facility in Dubai as he gets the best outcomes for his patients. I am willing to pay to engage him, even though he is in the top quartile of costs, because he is one of the most recommended specialists globally, with great personal touch. I use Third Eye as I trust its information and I can easily play with the data to make it work for me. Plus my health insurer also supports the information on Third Eye. I book the surgery using Third Eye’s booking engine and local rehabilitation follow-up is included in the package. My hip replacement is a success and I recommend Dr Alfeez for future customers of Third Eye
Third EYE

8. Customer Use Case – I want to join
community contributors

9. Customer Use Case – I want to rate a doctor/ specialist

10. Customer Use Case – I want to research doctors/ specialists

11. Customer Use Case – I want detailed stats on a doctor/ specialist

12. VS
COST
Customer Use Case – I want to compare doctors/ specialists
DR JONATHAN HERALD
VS SYDNEY AVERAGE
DR MOHAMMED ALFEEZ
VS GLOBAL AVERAGE
VS AUSTRALIA AVERAGE
POSITIVE OUTCOMES
DR JONATHAN HERALD
VS SYDNEY AVERAGE
DR MOHAMMED ALFEEZ
VS GLOBAL AVERAGE
VS AUSTRALIA AVERAGE
Dr Mohammed Alfeez

13. •FOCUS “Deciding what not to do is as important as deciding what to do”
•SIMPLIFY “Simplicity is the ultimate sophistication”
•BE RESPONSIBLE, END-TO-END “Own the ecosystem”
•WHEN BEHIND, LEAPFROG
•PRODUCTS BEFORE PROFITS “Don’t compromise”
•DON’T BE A FOCUS GROUP SLAVE “Customers don’t know what they want until we’ve shown them – use intuition & make it for yourself, friends & family”
•BEND REALITY “Do the impossible because you don’t realise its impossible”
•IMPUTE “People form an opinion about a product on the basis of how it is presented & packaged”
•PUSH FOR PERFECTION “Be a true artist”
•TOLERATE ONLY ‘A’ PLAYERS
•ENGAGE FACE-TO-FACE
•KNOW BIG & SMALL PICTURE
•HUMANITIES WITH SCIENCES
•STAY HUNGRY, STAY FOOLISH
Third EYE
That is the service concept for Third Eye. However I am experienced enough to know that you need culture/ values/ a team to make it happen… These are Steve Jobs’ Success Factors. He was a master and so I will follow them

14. These are the corporate values I want for Third Eye… They are also Atlassian’s and it’s the best articulation of what I want the culture of Third Eye to be and so I have borrowed them
Third EYE

15. Third EYE
This is a Steve Jobs quote that inspires me everyday

16. Third EYE