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LeanStartupMachine
arashmilani.com
@arashmil
seen.co
a case study
BUILT A WEB APP
aggregating
pictures & videos
from concerts
ONLY ONE Problem
They did not have
any users
LET’S ATTEND LSM
To test our
assumptions
FIRST PROBLEM
They were building a
product for
everyone
CUSTOMER
Concert goers
Age under 30yrs
No Income
No Free Time
PROBLEM
People are busy and
have no money to
keep up with concerts
RISKIEST
ASSUMPTION
People care about
concerts they missed
SUCCESS CRITERIA
Interview
7/10
RESULT & DECISION
Validated
BUT IT WAS
TOO EASY!
WHY?!
It was based on people
feelings NOT behaviors
LEARNING
Let’s dig deeper
CUSTOMER
Age 18-24yrs
Active on social media
Music part of their ID
Catch Shows after event
PROBLEM
Catching up on shows
they missed is hard
RISKIEST
ASSUMPTION
People Spend time to
catch
SUCCESS CRITERIA
Interview
Both online & offline
5/10
BETTER INTERVIEW
Asked the questions
about the habits of
catching
SUCCESS CRITERIA
Interview
Both online & offline
5/10
RESULT & DECISION
Invalidated!
They don't look at
reviews / they don't catch
up on media
LEARNING
Itwasnotpainful
Onesuperfanisnotenough
CUSTOMER
Event organizers
Who seek sponsors
PROBLEM
Manually creating PDF
reports for sponsors
SOLUTION
Automate it.
RISKIEST
ASSUMPTION
Event organizers will
pay for the data
SUCCESS CRITERIA
One organizer would pay
$20 for the service
TADA!
RESULT & DECISION
Validated!
CURRENT SEEN.CO
Variousangleinvestors
NewYorktimesincubator
1000sofpageview/day
1000sofusers
LESSONS LEARNED
?
LSMTehran seen.co case study
LSMTehran seen.co case study
LSMTehran seen.co case study
LSMTehran seen.co case study
LSMTehran seen.co case study
LSMTehran seen.co case study
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LSMTehran seen.co case study

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LSMTehran seen.co case study

  1. 1. LeanStartupMachine arashmilani.com @arashmil seen.co a case study
  2. 2. BUILT A WEB APP aggregating pictures & videos from concerts
  3. 3. ONLY ONE Problem They did not have any users
  4. 4. LET’S ATTEND LSM To test our assumptions
  5. 5. FIRST PROBLEM They were building a product for everyone
  6. 6. CUSTOMER Concert goers Age under 30yrs No Income No Free Time
  7. 7. PROBLEM People are busy and have no money to keep up with concerts
  8. 8. RISKIEST ASSUMPTION People care about concerts they missed
  9. 9. SUCCESS CRITERIA Interview 7/10
  10. 10. RESULT & DECISION Validated
  11. 11. BUT IT WAS TOO EASY!
  12. 12. WHY?! It was based on people feelings NOT behaviors
  13. 13. LEARNING Let’s dig deeper
  14. 14. CUSTOMER Age 18-24yrs Active on social media Music part of their ID Catch Shows after event
  15. 15. PROBLEM Catching up on shows they missed is hard
  16. 16. RISKIEST ASSUMPTION People Spend time to catch
  17. 17. SUCCESS CRITERIA Interview Both online & offline 5/10
  18. 18. BETTER INTERVIEW Asked the questions about the habits of catching
  19. 19. SUCCESS CRITERIA Interview Both online & offline 5/10
  20. 20. RESULT & DECISION Invalidated! They don't look at reviews / they don't catch up on media
  21. 21. LEARNING Itwasnotpainful Onesuperfanisnotenough
  22. 22. CUSTOMER Event organizers Who seek sponsors
  23. 23. PROBLEM Manually creating PDF reports for sponsors
  24. 24. SOLUTION Automate it.
  25. 25. RISKIEST ASSUMPTION Event organizers will pay for the data
  26. 26. SUCCESS CRITERIA One organizer would pay $20 for the service
  27. 27. TADA!
  28. 28. RESULT & DECISION Validated!
  29. 29. CURRENT SEEN.CO Variousangleinvestors NewYorktimesincubator 1000sofpageview/day 1000sofusers
  30. 30. LESSONS LEARNED ?

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