115+ Digital Marketing Shower Thoughts by Simba (2021)

115+
Digital Marketing
Shower Thoughts

HELLO!
I am Simba
I love to talk about Digital Marketing!
You can learn about Digital Marketing
from ‘The SEO Bible’ or the “Think
Digital & Grow Your Business” podcast.
2

DIGITAL
MARKETING IS
CONTENT
MARKETING
Digital Marketing is all about
creating ‘valuable’ Content in
exchange for ‘attention’ (and
business!)
3

What Are Digital
Marketing
Shower
Thoughts?
Small, miniature epiphanies and ideas
about SEO, Content Marketing, PPC and
Social Media.
1

“
On the Internet, Content is
the medium of exchange.
Businesses create
Content in order to
EXCHANGE it for
Attention.
5
For detailed explanations please tune in and listen to the
“Think Digital & Grow with Simba” podcast available on
Spotify, Google Podcast & YouTube.

“
ATTENTION is the
currency of the Internet.
6
“Think Digital & Grow with Simba”, podcast available on

“
In the ‘real’ business
world, it is all about
making ‘profits’. On the
Internet, its all about
getting ATTENTION.
7

“
Create Content that
SPARKS people's curiosity
in order to get their
attention.
8

“
Just like Coke, you might
not have the best Content
but make sure your
Content is readily
available anytime, on any
device, and anywhere on
the Internet.
9
For detailed explanations please tune in and listen to
the “Think Digital & Grow with Simba” podcast
available on Spotify, Google Podcast & YouTube.

“
Create Content ‘WATER
SLIDES’ for people i.e.
Your Content should be an
enjoyable experience to
consume.
10

“
Google is like the
‘AMAZON’ of Content
Marketing.
11

“
Facebook is like the ‘eBAY’
of Content Marketing.
12

“
Tiktok is like the ‘WISH’ of
Content Marketing.
13

“
Contrary to popular
wisdom, Search and
Social Media algorithms
serve 2 masters, their
Owners and Internet
Users.
14

“
There is a difference
between Content that
demonstrates expertise,
and Content that makes a
person FEEL like an
expert.
15

“
On the Internet, people
EAT Content for
breakfast, lunch, dinner
and snacks too!
16

“
Less High-Quality Content
is MORE on the Internet.
17

“ More Clicks ≠ More Sales
18

“ More Views ≠ More Sales
19

“
1 GREAT idea can give
birth to 1,000s pieces of
Content.
20

“
Do Liverpool F.C. create
Content for everyone or
their FANS only? Be like
Liverpool. Create Content
for your fans (target
audience) only.
21

“
Content Marketing (and
Digital Marketing) is
generally a Zero-Sum
game.
22

“
On the Internet, Content is
either discovered or searched
for. The former sometimes
depends on luck, while the
later gives you more control
and certainty.
23

“
On the Internet, people
DISCOVER entertainment
while they SEARCH for
information.
24

“
The reality is that most
Content you create is for
Content FREELOADERS. They
never intended to buy from
you anyway.
25

“
Attention for your Content is
what Oxygen is to breathing.
26

“
They say if you scream in
space NOBODY hears you.
Businesses that try to sell
without creating Content,
are doing the exact same
thing.
27

“
Content Marketing is a
polite way of asking for
PERMISSION to sell to
strangers on the Internet.
28

“
Repurposing your Content
also includes translating
your content into another
language. Ciao!
29

“
If some of you STOPPED
creating Content the
Internet would be a better
place because of it.
30

“
Google search results are
really a list of Content
with the highest clicks
(CTR) sorted in
descending order.
31

“
Evergreen Content is like
a classic film, people keep
going back to it so many
times because it’s that
good!
32

“
Evergreen Content is like
the Sun, always there and
dependable. Viral Content
is like shooting stars, it
lights up the sky but soon
gone.
33

“
It still remains a mystery
why Content never goes
VIRAL twice on the
Internet.
34

“
Your Content should be
readily available at the
point of need – on any
content platform, any
device, at any time.
35

“
Never stop creating
Content if it is valuable.
36

“
#MeToo Content
Marketing never works.
37

“
The search button is
Google’s Content. If it
provides value on the
Internet, its Content.
38

“
If you care so much about
creating value for your
customers, don’t let AI
bots create Content for
you. Bots are good at
mundane tasks, let them
do that instead.
39

“
SEO is like having Google
and Bing spread the good
word about your Content
to anyone searching for it.
40

“
Make your readers feel
like by the time they read
your Content, its already
too late – then watch your
subscriptions rocket!
41

“
With Content Marketing,
you will come across the
digital CHASM, where
much Content has gone to
waste.
42

“
Hate it or Love it, Digital
Marketing is still going to
replace Traditional
Marketing.
43

“
Digital Marketing is the
new marketing. In the
future, the ‘Digital’ in
Digital Marketing will just
disappear.
44

“
A bad Ad usually attracts a
bad customer i.e. the
wrong type of customer.
45

“
The best converting Ads
do a good job of putting
off the wrong kind of
customer.
46

“
Google Search probably
has the best CONVERTING
landing page on the
Internet! (Change My
Mind!)
47

“
Advertising on Social
Media is like that random
person who slides into
your DMs: you better
make a good first
impression or be blocked!
48

“
Some people think
Internet traffic comes to
their website by way of
MAGIC! Even Harry Potter
could tell you this is
wrong!
49

“
Facebook is for
DISCOVERING new
Content from friends and
people we like while
Google is for SEARCHING
valuable content we need
from anyone who has it.
50

“
On Facebook, people
FILTER and choose the
Content they want to
consume, on search,
people TRUST Google to
DO it for them.
51

“
There is a huge difference
between BOOSTING your
Content and BOOSTING
your sales on Facebook.
52

“
Sometimes not
responding to Comments
is a bit like leaving a
person on ‘read.’ It’s
ANNOYING!
53

“
If you have to pay an
Influencer to say
something positive about
your products/services -
then ‘Houston!’ we’ve got
a problem!
54

“
To be successful at Digital
Marketing you need to
THINK like a scientist.
Take pleasure in
experimenting and to be
proved wrong.
55

“
The most wonderful thing
about Digital Marketing is
that you can scale (10x)
your success and learn
from your failures. Can’t
say the same for
Traditional Marketing.
56

“
Winning people’s TRUST
on the Internet full of
skeptics is the holy grail of
Digital Marketing.
57

“
Peter Drucker once said, a
company has 2 basic
functions: 1) To Innovate 2)
and to do Marketing. Success
today requires INNOVATIVE
MARKETING, and that is what
Digital Marketing is.
58

“
Marketing is the
HOMEWORK you do before
selling.
59

“
There is a ‘TIPPING POINT’
in Digital Marketing, BUT
you just don’t get there by
mistake or by brute force!
60

“
With Digital Marketing,
you are buying RESULTS.
Always remember this!
61

“
Marketing is
differentiation; therefore
Digital Marketing is digital
differentiation! Your
Content has to be
different.
62

“
By nature, Digital
Marketing looks easy! But
the easier it seems, the
quicker you will lose your
money.
63

“
Digital Marketing for a
business means creating a
digital AVATAR, a digital
personality that interacts
with people online.
64

“
Marty Neumeier says
branding is a ‘gut’ instinct
a person has about your
brand. What ‘gut’ instincts
do people get when they
come across all your
digital touch-points?
65

“
Do not sell your
product/service as the
cheapest BUT as the best.
66

“
The current state of
Digital Marketing reminds
me of the California ‘Gold
Rush’ where the richest
person was the one who
sold Picks and Shovels
(Marketing Software)
67

“
Digital Marketing tactics
and hacks are in VOGUE
today but gone ROGUE by
tomorrow.
68

“
By the time you read (or
hear) about a new Digital
Marketing hack, best
believe it’s already
peaked!
69

“
Better to LOSE sleep over
your customer needs than
your business needs.
70

“
Porter’s Five Forces is
about how competition
eats into your profits.
Simba’s Five Forces is
about the forces working
to STARVE your Content
of attention!
71

“
Simba’s Five Forces is the
digital marketing
equivalent of a Content
Marketing SWOT analysis.
72

“
On Simba’s Five Forces,
Content Creators and
Content Platforms can
combined to help distribute
or thwart your Content
Marketing efforts. They are
a big deal!
73

“
Simba’s Five Forces helps you
make choices about WHAT kind of
Content you will create, HOW
people will find it, helps you know
WHO else you are competing with
for attention and WHY you are
creating Content for that target
audience.
74

“
Simba’s Five Forces exist
to either promote or
destroy your Content.
75

“
May Simba’s Five Forces
be with YOUR Content!
76

“
Simba’s Five Forces are
self-serving, create
Content to serve them and
SAVE your business!
77

“
SEO is the ART and
SCIENCE of turning your
website into a traffic
magnet.
78

“
SEO is Content Marketing
via SEARCH ENGINES.
79
For detailed explanations please tune in and listen to
the “Think Digital & Grow with Simba” podcast
available on Spotify, Google Podcast & YouTube.

“
SEO is also Content
Marketing via LINKS.
80

“
The ‘Optimization’ in
Search Engine
Optimization (SEO) means
either be #1 or keep
trying!
81

“
SEO is NOT just about
optimizing your Content
(and Website) for search
engines.
82

“
Link Building in SEO is the
digital equivalence of
building business
relationships.
83

“
If you live in FEAR of
Google (or any other
search engines) search
algorithms, then you are
not doing SEO well.
84

“
Pure Link-Building means
that even if Google (and
other search engines)
disappeared, your Content
will still get traffic.
85

“
Good Keyword Research,
in SEO is like finding the
SECRET keyword to unlock
your customer’s deepest
wants and desires (and
their wallets!)
86

“
When analyzing your
Competition in the search
results, you are looking at
the top converting
Content in your industry.
87

“
SEO will never die if
people always need to
SEARCH for information
(Content).
88

“
Not allowed to advertise
anywhere on the web, yet
they get over 1 Billion
monthly visits – What
would Adult sites do
WITHOUT SEO!?
89

“
Good Customer Service
turns your customers into
your salesforce.
90

“
The best FREE marketing
is excellent Customer
Service.
91

“
Good website Customer
Experience (CX) turns
casual website visitors
into customers (or your
advocates)
92

“
SEO is like having Google
and Bing as your
salesforce, but you never
ever have to pay them for
it!
93

“
Imagine paying millions of
dollars for Traffic while
your competitor gets it for
FREE!
94

“
Paying to get Traffic is
never sustainable!
95

“
Fraudulent clicks don’t
matter when you are not
paying for them!
96

“
Dear Digital Marketing Agency,
Sometimes businesses just
want to waste their money. It’s
tempting to help them in this
endeavor but soon you will
regret it.
97

“
I am yet to meet a
marketer who admits to
having FAILED in their
previous marketing
campaigns!
98

“
SEO and PCC are like
managing a Formula (F1)
team with 2 drivers. The
aim is to win the
Constructors
Championship and let the
two compete fairly.
99

“
If your website visitors
cannot RELATE to the
glowing testimonials on
your website, its as good
as being a fake
testimonial.
100

“
On the Internet, a SECRET,
is simply information you
didn’t know just yet.
Nothing too special about
that.
101

“
Write a click-bait headline
at your risk!
102

“
A Customer Avatar
answers the ‘What’
question, while the
Customer’s Ikigai,
answers the “Why.” The
later helps with
Conversions.
103

“
On the Internet ‘Bots Lives
Matter’
104

“
In SEO, going for a
Keyword with a high
Keyword Difficulty score
(KD) is like being a small
team in the Group of
Death at the FIFA World
Cup.
105

“
In Digital Marketing, fake
gurus always over-sell,
and skeptics always
under-sell.
106

“
If you do not know what
you are doing the
Facebook Boost button is
like buying Bitcoin. You do
it for the Greed not for
value creation.
107

“
With Digital Advertising,
you could lose all your
money and be left with
nothing. With SEO, you
could lost your money and
be left with Content, Links
and an optimized website.
108

“ SEO. Just Do It.
109

“ Your Website has got 99
SEO problems , and that’s
why you aren't ranking on
#1
110

“ Help Google first, and
Google will you help you
back.
111

“ Give me Digital Marketing
RESULTS any day – you
can keep your Digital
Marketing Certificates.
112

“
Sometimes people just
want to VENT in your
comments section. They
are not expecting you to
reply to them.
113

“ SEO is Web Presence
Optimization (WPO)
114

“
During Web 1.0, only
businesses created
Content. In Web 2.0
businesses and people
create Content. In Web 3.0
businesses and people
ARE the Content!
115

“
In the future, you will have
to optimize your presence
on the Internet. I call it,
Internet Presence
Optimization (iPO)
116

“
Are you LORD of the
search engine rankings in
your industry?
117

“
Do MIND the Keyword Gap on
your way to Keyword
Research.
118

“
Relevance is a politically
correct (PC) term for TRUTH.
119

“
The Google Index is basically
this one giant virtual
warehouse full of words and
links.
120

121
THANKS!
Interested in learning SEO
and Content Marketing for
FREE?
Search or Find:
▸ "The SEO Bible” – zimexmall.com/seo-bible/
▸ "Think Digital & Grow with Simba” –
anchor.fm/think-digital-and-grow

115+ Digital Marketing Shower Thoughts by Simba (2021)

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