15min late-night presentation for the Product Management Berlin Meetup with the topic "Getting user stories right". The presentation gives a brief overview about some important do's and dont's of software tickets. Main takeaways are, that good software tickets are mainly the result of good communication and collaboration between users, stakeholders and developers. The product manager should facilitate this. Tickets themselves should be concise but clear and consist mainly of 4 parts: - user story which clarifies the value for the user - business value - acceptance criteria - artefacts which support development, such as documentation and mockups and documentation Both the user and business value should ideally contain KPIs, which should be measured to ensure the success of a story. For more information & details, feel free to contact me at: amazingproductpeople.de

1. Rebecca Cotton - amazingproductpeople.de
Smoky Whiskey Sour
A story of good tickets

2. Rebecca Cotton - amazingproductpeople.de
Our actors
Urs
guest and user
Becky
bartender and developer
Willy
waiter and product manager

3. Rebecca Cotton - amazingproductpeople.de
The u(r)serstory
I, Urs, want to successfully
order a Smoky Whiskey
Sour so I can show off in
front of my friends.

4. Rebecca Cotton - amazingproductpeople.de
Smoky Whiskey
Sour is currently
not on the menu.
What would the
added value be?
Is this worthwhile?

5. Rebecca Cotton - amazingproductpeople.de
The u(r)serstory
Why good Sir, if you help
me in showing off in front of
my friends, I will frequent this
bar very often with my large and
vastly rich social circle. All my friends
will come here and bring their friends
and ipsum dolor sit amet, consetetur
sadipscing elitr, sed diam nonumy
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magna aliquyam erat, sed diam voluptua.
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dolores et ea rebum. Stet clita kasd
gubergren, no sea takimata sanctus est Lorem
ipsum dolor sit amet. Lorem ipsum dolor sit
amet, consetetur sadipscing elitr, sed diam
nonumy eirmod tempor invidunt ut labore et dolore
magna aliquyam erat, sed diam voluptua. At vero eos et
accusam et justo duo dolores et ea rebum. Stet clita kasd
gubergren, no sea takimata sanctus est Lorem ipsum dolor sit
amet

6. Rebecca Cotton - amazingproductpeople.de
Willy investigates the issue - the ticket is born
Userstory: Our guests want us to offer Smokey Whiskey
Sour on the menu, so they can show off in front of their
friends.
Input: Why good Sir, if you help me in showing off in front of
my friends, I will frequent this bar very often with my large and vastly rich social
circle. All my friends will come here and bring their friends and ipsum dolor sit amet,
consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore
magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea
rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum
dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna
aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata
sanctus est Lorem ipsum dolor sit amet

7. Rebecca Cotton - amazingproductpeople.de
The shortcut - or How to dump more work on other people...
Userstory: Our guests want us to offer Smokey Whiskey Sour
on the menu, so they can show off in front of their friends.
Details: Why good Sir, if you help me in showing off in front of
my friends, I will frequent this bar very often with my large and vastly rich social
circle. All my friends will come here and bring their friends and ipsum dolor sit amet,
consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna
aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet
clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet,
consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam
voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor
sit amet
??
WTF

8. Rebecca Cotton - amazingproductpeople.de
… while getting bad results.
We do not smoke!
Goodbye!

9. Rebecca Cotton - amazingproductpeople.de
Let’s try again!

10. Rebecca Cotton - amazingproductpeople.de
The value of this change
Value: Customer claims: More
happy customers, more visits
and growing our core base of
customers by
recommendations.
Value: More happy customers,
more visits and growing our core
base of customers by
recommendations.
✓
I have feedback from more
customers saying the same, and
marketing has also validated the
claim. My stakeholders also
consider more guests and more
regulars an important goal.

11. Rebecca Cotton - amazingproductpeople.de
So how do we do it?
Userstory: Our guests want us to
offer Smokey Whiskey Sour on the
menu, so they can show off in front of
their friends.
Value: More happy customers, more
visits and growing our core base of
customers by recommendations.
╳

12. Rebecca Cotton - amazingproductpeople.de
What Becky the Bartender knows - The Whisky Sour
60 ml - Bourbon
22 ml - Fresh lemon juice
15 ml - Simple syrup
15 ml - Egg white
Garnish: Angostura bitters
Glass: Coupe
How to make The Whiskey Sour Cocktail
● Add all ingredients into a shaker with ice and shake.
● Strain into a coupe.
● Garnish with 3 dashes of Angostura bitters.

13. Rebecca Cotton - amazingproductpeople.de
Acceptance Criteria - How NOT to do it:
Those Whiskeys are not a great
choice, I have a better one in mind.
Do have to stick to this now?
Also what else needs changing?
30 ml - Maker's Mark Kentucky Straight Bourbon Whisky
30 ml - Ardmore Port Wood Finish Single Malt Whisky 12 years
22 ml - Fresh lemon juice
15 ml - Simple syrup
15 ml - Egg white
Garnish: Angostura bitters, cherry and an orange slice
Glass: Old fashioned
How to make The Smokey Whiskey Sour Cocktail
● Add all ingredients into a shaker with ice and shake.
● Strain into a coupe.
● Garnish with 3 dashes of Angostura bitters and the toppings.
30 ml - Maker's Mark Kentucky Straight Bourbon Whisky
30 ml - Ardmore Port Wood Finish Single Malt Whisky 12 years
22 ml - Fresh lemon juice
15 ml - Simple syrup
15 ml - Egg white
Garnish: Angostura bitters, cherry and an orange slice
Glass: Old fashioned
How to make The Smokey Whiskey Sour Cocktail
● Add all ingredients into a shaker with ice and shake.
● Strain into a coupe.
● Garnish with 3 dashes of Angostura bitters and the toppings.

14. Rebecca Cotton - amazingproductpeople.de
Clear but concise acceptance criteria
Use base recipe of the Whiskey Sour🔗, with changes listed below:
1. Use only 30ml of bourbon
2. Add 30ml of a peated single malt
3. To the garnish add a slice of orange and cherry on top
(as seen in mockup)
4. Use a tumbler for the glass instead of the coupe

15. Rebecca Cotton - amazingproductpeople.de
Userstory: Our guests want us to offer Smokey Whiskey Sour on the menu, so they can show off in front of
their friends.
Value: More happy customers, more visits and growing our core base of customers by recommendations.
Acceptance Criteria:
Use base recipe of the Whiskey Sour🔗, with changes listed below:
1. Use only 30ml of bourbon
2. Add 30ml of a peated single malt
3. To the garnish add a slice of orange and cherry on top
(as seen in mockup)
4. Use a tumbler for the glass instead of the coupe
The finished ticket

16. Rebecca Cotton - amazingproductpeople.de
Quite Excellent!

17. Thank you!
Contact:
Rebecca Cotton
AmazingProductPeople.de