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Becoming An Influencer

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Laurel Papworth
Laurel Papworth

Becoming an influencer by developing your reputation and trust online. Presentation to Females in IT&T (about 70 of 'em, 40 min preso).

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Social Media BECOMING AN INFLUENCER Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Building Your Reputation Becoming an Inļ¬‚uencer online and off Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media slideshare.net/SilkCharm Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media FIRST THING IN GOOGLE SEARCH Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Blogging Video, Text, Photos, Presentations, PDFs Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media BLOGS ARE ONE TO MANY, MEDIA IN ISOLATION Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media BUILDING AN AUDIENCE IS AN ISSUE Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media 90:9:1 Rule DR JAKOB NIELSEN Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media SOURCE: FORRESTER RESEARCH & ASIA PACIFIC TECHNOGRAPHICSĀ® SURVEY, Q2 2008 Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Connecting Take your content out to the network Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media IN YOUR HANDS PHOTO:TECHMARKETING Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media HOFSTRA.EDU Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media GATED COMMUNITIES DISTRIBUTE DIFFERENTLY Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media OVERLAPPING NETWORKS Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media OVERLAPPING NETWORKS Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media FF FEEDS FACEBOOK FRIENDFEED.COM Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media BLOGSEARCH.GOOGLE.COM Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media GOOGLE.COM/IGOOGLE Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media USERNAMECHECK.COM Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media CLAIMID Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Social Economy Beyond videos and chat Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media P2P BANKING P2P Banking Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Lending Club Social Finance Application Leveraging OpenSocial SOCIAL NETWORK FINANCE Retrieve Get Information Distribution User Benefits 1. Borrowers leverage their network of relationships to finance new projects 2. Lenders lend to borrowers they trust from their community 3. Distribution across networks helps matching lenders with borrowers
Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Summary If you have something to say, say it blog, YouTube, Flickr, Podcast Connect and share your voice and passion LinkedIn, Facebook, Twitter Social Media Monitor your Reputation Usernamecheck, Blogsearch, iGoogle, Social Economy Build proļ¬le for the future Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Becoming An Influencer

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Becoming An Influencer

  • 1. Social Media BECOMING AN INFLUENCER Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 2. Social Media Building Your Reputation Becoming an Inļ¬‚uencer online and off Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 3. Social Media slideshare.net/SilkCharm Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 4. Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 5. Social Media FIRST THING IN GOOGLE SEARCH Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 6. Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 7. Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 8. Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 9.
  • 10. Social Media Blogging Video, Text, Photos, Presentations, PDFs Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 11. Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 12. Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 13. Social Media BLOGS ARE ONE TO MANY, MEDIA IN ISOLATION Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 14. Social Media BUILDING AN AUDIENCE IS AN ISSUE Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 15. Social Media 90:9:1 Rule DR JAKOB NIELSEN Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 16. Social Media SOURCE: FORRESTER RESEARCH & ASIA PACIFIC TECHNOGRAPHICSĀ® SURVEY, Q2 2008 Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 17. Social Media Connecting Take your content out to the network Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 18. Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 19. Social Media IN YOUR HANDS PHOTO:TECHMARKETING Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 20. Social Media HOFSTRA.EDU Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 21. Social Media GATED COMMUNITIES DISTRIBUTE DIFFERENTLY Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 22. Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 23. Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 24. Social Media OVERLAPPING NETWORKS Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 25. Social Media OVERLAPPING NETWORKS Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 26. Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 27. Social Media FF FEEDS FACEBOOK FRIENDFEED.COM Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 28. Social Media BLOGSEARCH.GOOGLE.COM Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 29. Social Media GOOGLE.COM/IGOOGLE Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 30. Social Media USERNAMECHECK.COM Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 31. Social Media CLAIMID Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 32. Social Media Social Economy Beyond videos and chat Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 33. Social Media P2P BANKING P2P Banking Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 34. Lending Club Social Finance Application Leveraging OpenSocial SOCIAL NETWORK FINANCE Retrieve Get Information Distribution User Benefits 1. Borrowers leverage their network of relationships to finance new projects 2. Lenders lend to borrowers they trust from their community 3. Distribution across networks helps matching lenders with borrowers
  • 35. Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 36. Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 37. Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 38. Social Media Summary If you have something to say, say it blog, YouTube, Flickr, Podcast Connect and share your voice and passion LinkedIn, Facebook, Twitter Social Media Monitor your Reputation Usernamecheck, Blogsearch, iGoogle, Social Economy Build proļ¬le for the future Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 39. Social Media Ā© Ā© Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Editor's Notes