This is a campaign to gamify a solution to beat pollution and take the control back to humanity. This solution will gamify the swachh Bharat abhiyan in India.

1. Pollution is a menace!
Final Project for Certification in
Gamification Level 2
BY BLACK SPIDER PVT LTD

2. • Climate Change threatens the livelihoods of
ecosystems and the lives of people.
• The increase in global temperature of the
planet caused by human activities.
• So humans will be awarded to counter their
own acts.

3. • The solution is to gamify a solution that could give
users contributing in the Swachh Bharat abhiyan
reward points for their contribution.
• The idea is to start locally and then take it globally.
• To get the reward points a user will have to clean or
clear a certain area.
• Another user would then be allocated to go to the area
to check the area out and confirm the cleaning.
• Based on the inputs both the users would be allocated
points and badges.

4. • This would ensure fairness of the point distribution and will confirm that the area
actually gets cleaned.
• There would be a leader board created on Facebook to update users on their
good.
• The users can either link it back to their sites or share with their loved ones.
• The more users can share and make their loved ones contribute the more points
they will get.
• The users will be given points for their acts for sharing and bringing people on
board the mission, for cleaning an area and for checking if a nearby area has been
cleaned, points will be given for those users too who stop other users from adding
to the pollution like littering around, throwing garbage on the road or even letting
their dogs shit in the surroundings, etc.

5. • The users could be given certificates for taking
part in this event.
• They would also be named on the Facebook
leaderboard irrespective of their number.
• They would also be shown as to what they
have to do to get in the top 10/20.

6. • Every time a user will clean a certain area, another user would be
requested to go their to check and while conducting this search he
would be asked to record the people’s reaction to this cleaning.
• The people would be asked some questions like what were the
problems that they faced and how the garbage was disrupting their
lives.
• The local doctors would also be consulted to get their view on the
people and diseases that have now be reduced.
• This video would act as a testimonial to the user who cleaned and
give him some extra bonus gratification for the job well done.

7. • Users would get extra brownie points if they could
spend some time and teach to the poor students
during the night or early morning hours.
• It could be girls or even to elderly women.
• Any form of teaching like personal cleanliness or how
to learn a specific trade secret which could help them
stand on their own feet would be counted in.
• Even teaching the poor how to earn money on a daily
basis or help them get employed would be considered.

8. • Though it is a very ambitious project but
would still like to go ahead and do it with all
the tools of the trade of Gamification that we
learnt during this wonderful sessions.
• Do share your views as it will help us better
this plan and better some lives.