group presentation done group 10 and hope you like it.

1. Assignment 2 – Case Study - Part 2
(Presentation)
Course: International Business
Communication and Seminars (INTL
224)
Submitted to Professor: Justin Molloy
SUBMITTED BY: GROUP 10
DEVANSH LIMBASIA (301128724)
JAYVARDHAN DASHANI (301193044)

2. Introduction
 Firm and market globalization involves reorganization and confrontation between
cultures, both at the organizational and national levels. Therefore, understanding
the roles of culture on management effectiveness in supply chains and logistics is
critical in cross cultural implementations.
 Currently, the Automotive Human Resource Development Program is implemented with
strong cooperation of four leading Japanese auto firms [6] SME finance in Thailand is
provided by SME Development Bank, Rural Development Bank, People Bank and Exporters’
Bank. Ford Motor Company established its ASEAN regional headquarters in Bangkok in 2003
and now employs over 10,000 in multiple manufacturing facilities. Toyota Motor (TMC) also
opened a development center in 2003, but waited until October 2015 to show it to the media
when it disclosed that the research center now has as an estimated 1,400 engineers of which
40% are responsible for the design and evaluation of new pickup truck designs while another
Japanese MNC, Mitsubishi Motors established their first overseas test track in Thailand. All this
R&D and manufacturing activity has led to Japanese automaker dominance of the Thai market
controlling an estimated 80% of the market share

3. Difficulty of cultural diversity to manage and coordinate
 The automotive companies foresee the difficulty of cultural diversity to manage and
coordinate because the cultural values have a strong impact on individual
behaviour and organizational effectiveness.
 Secondly, natural disasters are also frequent and highly disruptive to the global
automotive supply chain which causes loss to economic growth and also to the
global industry.
 Understanding the impact of Culture on connections such as trust, coordinated
effort, responsibility and correspondence assumes one more part in the
organization's achievement so it would be significant for these organizations to
examination how effectively reachable these relations are while working with
individuals around the world.
 There are various difficulties that an organization can go over when speaking with
various societies for instance xenophobia which means to an abhorrence towards
unfamiliar individuals, ethnocentrism (judging another individual's way of life in
correlations with your way of life), generalizing and social pluralism.

4. Sem Analysis
 The coordinated effort with the inventory network and the trading of data can
diminish vulnerability with trust being a critical fixing to a JV's prosperity.
 Communication, trust, and coordinated effort were positioned as huge parts of
culturally diverse Supply Chain Management viability
 The research additionally affirmed that theorized trouble from social variety is hard
to oversee and arrange

5. key factors of the Asean/Thai Automotive companies'
challenges
 Absence of social variety with the organization: for instance, as per the record the
Malaysian car industry is just comprised of 1.5% Chinese, 2.2% Indians and the
rest were Malaysian. Ladies holds a little level of the labor force 11% of Toyota's
more established administration are females
 The organizations conceive the trouble of social variety to oversee and arrange
 Cataclysmic events are likewise regular and exceptionally troublesome to the
worldwide auto inventory network which makes misfortune financial development
and furthermore to the worldwide business.

6. Surprising information from the article
 Data collection
 Data for the sample were collected in 2015 using a seventeen-page consisting
of 27 questions for Organizational Effectiveness, 28 questions concerning
Supply Chain Management, and 56 questions concerning Logistics
Management. Cross cultural effectiveness questions were included in the 28
question Supply Chain Management component of the questionnaire, which
dealt with trust (8 questions), collaboration, communications, and
Commitment.
 For the study Cronbach’s alpha was used to evaluate the 5-point scale rating
matrix. The value of alpha (α) that are considered acceptable ranges in value
from 0 to 1 and may be used to describe the reliability of factors extracted
from multi-point formatted questionnaires or scales, with a reliability score of
0.70 or higher being considered a reliable score by many researchers

7. Three recommendations would you make to improve the
organizational effectiveness of these Asean/Thai
Automotive companies
 The three suggestions I would make would be
 1. To further develop the circulation organization: The main achievement
factor for any auto organization is a solid organization for dissemination.
Automobile makers depend on diversified businesses to give neighborhood
display areas. These vendors should be educated and respectable to sell
vehicles. The sellers are dependent on a positive picture that might be
impacted by, or impact thus, the picture of the automaker.
 2. To accomplish an economical income: an automaker should monitor costs,
including details that are inclined to variance like the cost of unrefined
components.
 3. To be adaptable with efficiency: It is important that automakers stay
mindful of the progressions like condition of the economy, cost of the fuel
and so forth and keep set up a framework that can adjust rapidly in making
new items

8. Conclusion
 The research confirms that the hypothesized difficulty from cultural diversity is
difficult to manage and to coordinate but it could also bring some positive
effects if heterogeneous energies, viewpoints, actions, perceptions, and skills,
are effectively integrated. Therefore, cultural values from the environment are
brought into the workplace and have a strong impact on both personal
behavior and organizational effectiveness and must be addressed at all levels
for cross-cultural, organizational effectiveness to be achieved.
 Also, according to the World Bank, East Asia and Pacific economies accounted
for almost two-fifths of global growth in 2015, more than twice the combined
contribution of all other developing regions which is expected increase slightly
to 4.8% in 2016 driven by growth in the large ASEAN economies (barring more
natural disasters). This is a contributing factor to the potential for success as
the automotive sector implements its strategic plans and vision.

9. References
 Dansomboon, S., Phimonsathienand, T., & Fongsuwan, W. (2016). Cross cultural
logistics and supply chain management towards organizational effectiveness within
the Asean/Thai automotive industries: A sem analysis. Management and
Production Engineering Review, 7(3), 23. https://doi.org/10.1515/mper2016-0023
 Dansomboon, S., Phimonsathienand, T., & Fongsuwan, W. (2016). Cross
cultural logistics and supply chain management towards organizational
effectiveness within the Asean/Thai automotive industries: A sem analysis.
Management and Production Engineering Review, 7(3), 23.
https://www.semanticscholar.org/paper/Cross-cultural-logistics-and-supply-
chain-towards-a-Dansomboon-
Phimonsathienand/bb0e51aa8fd284fb6b91c1faacb568ed35e67b53