1. AMITY UNIVERSITY
LUCKNOW , UTTAR PRADESH
Amity School of Languages
TOPIC: Global Entrepreneurship project
ENTR[202]
Under the guidance of
Prof. Dr. Kumkum Ray
Head of Department
Supervisor:
Mr. Uday Khanna
Assistant Professor
Amity School of Languages
Amity University, Lucknow
Submitted by:
Shweta Mishra
Enrollment No.
A7706122023
B.A.(Hons.)English
2. Declaration
I hereby declare that , my Global Entrepreneurship project, submitted to
Amity University , is my own work conducted under the guidance of prof.
Dr. Kumkum Ray , Director at Amity School of Languages and under the
supervision of Mr. Uday Khanna , Associate professor . I also declare that I
have fully and specially acknowledged whether I have adapted the
material from other sources. I understand that if at any time it is shown
that I have missed the information in my project , any credits awarded on
the basis of this project will be revoked and I will be penalized for the
same.
(Shweta Mishra)
3. Acknowledgement
I would like to express my gratitude to Prof. Dr. Kumkum Ray and my
project supervisor Mr. Uday Khanna sir, who gave me the opportunity
to make this project and whose valuable inputs this project wouldn’t
have been possible . I am highly indebted to Amity School of
Languages for their guidance and constant supervision as well as for
providing me with necessary information regarding the project and
also for their support in helping me complete this project. Last but not
the least I would like to thank my parents and friends for helping me in
collecting the information and for their advice at every stage.
(Shweta Mishra)
4. Sr. No. Topic Page No.
1. CHAPTER 1 - COCA-COLA
2. CHAPTER 2 - ORIENTATION TO COCA-
COLA
3. CHAPTER 3 - GROWING REVENUES
4. CHAPTER 4 - SALES PLANNING
5. CHAPTER 5 - FINANCING A GROWTH
COMPANY
6. CHAPTER 6 - ECO-SYSTEM SUPPORT
7. BIBLIOGRAPHY
Index