Volkswagen AG is a German automaker founded in 1937 that is Europe's largest car company and operates globally. In response to needing strategic renewal to stay competitive, Volkswagen launched its 2016 "TOGETHER - Strategy 2025" initiative to transform from an automaker to a global sustainable mobility provider. This strategic direction is influenced by stakeholders and assesses Volkswagen's business, corporate, and international strategies. The company's "Dieselgate" emissions scandal response in 2015 illustrates its change management strategy of altering leadership, culture, and strategy.

1. Volkswagen Company
Introduction
Volkswagen AG, founded in 1937, is a German multinational automaker
based in Wolfsburg, Lower Saxony (Volkswagen AG, 2021). It's Europe's
largest carmaker and a global leader. Volkswagen operates in 150
countries .
References
• Volkswagen. (2020). Together 2025+.
Shaping mobility - for generations to come.
Volkswagen AG.
• Eisenstein, P. (2017). How VW's Arteon
keeps you alive if you pass out while
driving. CNBC.
• Kollewe, J. (2018, January 19). How VW
tried to cover up the emissions scandal.
The Guardian.
• Hotten, R. (2015, December 10).
Volkswagen: The scandal explained. BBC
News.
• Volkswagen. (2021). Sustainability.
Volkswagen AG.
Strategic Management
Global business requires strategic renewal
to stay competitive. Volkswagen's 2016
"TOGETHER - Strategy 2025" initiative
showed its strategic renewal capabilities.
This transformation plan changed the
company's focus from automaker to global
sustainable mobility provider (Volkswagen,
2020).
Kotter change model
Stakeholder
Mission, Vision and objectives
SWOT ANALYSIS
Application model
Internal Strategy
Conclusion
Ansoff growth matrix
Change took place
influence Volkswagen's strategic management and
global strategies. Volkswagen's strategic direction will
be assessed through business, corporate, and
international strategies.
Volkswagen's strategic decisions are influenced by
employees, shareholders, customers, regulators, and
communities
Ansoff growth matrix brand targets a different market
segment, allowing the company to serve a wide range of
customer preferences and socio-economic demographics
Volkswagen's "Diesel gate" response in 2015
illustrates its change management strategy. This
crisis changed leadership, corporate culture, and
strategy (Hotten, 2015).
Volkswagen also Kotter change model promotes resource
conservation, workforce diversity, and responsible supply
chain management The objective mission and vision of this report
is to critically analyses Volkswagen's strategic
management and leadership in a global
context. It will explore Volkswagen's approach
to strategic renewal, international
configuration, and change management.