cadbury vs nestle

1. CADBURY VS
NESTLE
PRESENTED BY TEAM 6

2. HISTORY OF CADBURY
• 1948- Company was incorporated
• 1964- Company undertook at its own cost and responsibility the
development of cocoa growing in the country
• 1967- Introduction of Five Stars and Gems in 1967 and 1968
respectively
• 1977- Entered Indian market

3. SWOT ANALYSIS OF CADBURY
STRENGTHS
1. Largest global confectionary
supplier
2. Cost of Production is low due
to economic of scale which
leads to higher profit and
better market penetration
WEAKNESS
1. Poor technology in India as
compared to other nations
2. Limited key products as it is
depended only on chocolates
and beverage market
compared to other
competitors

4. SWOT ANALYSIS OF CADBURY
OPPORTUNITIES
1. Growing middle class and
growing urban population
2. Substitute to “Mithais” with
higher calories/cholesterol
THREATS
1. Due to highest brand equity
and low cost, it is successful in
India
2. Globalization will bring in
better brands for upper end of
the market

5. THE 4P’S OF STRATEGIES
• PRODUCT
Packaging and quality
• PLACE
Retail shelves and channel of distribution
• PRICE
Various products for different customer segments
• PROMOTION
Marketing message to target market

6. MARKET SHARE IN 2018
72%
24%
3%
1%
Market Share
Cadbury Nestle
Amul Others

7. STRATEGIES TO INCREASE THE MARKET SHARE
• On every hand everywhere
• Introduction of new products
• Functional advantage

8. CONCLUSION
• Important role of branding
• Maintain profitability
• Various brands of Cadbury
• Logo’s importance
• Effective Brand strategy