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ServiceConnect
IPO Strategy
KARLA F-G |JORGE AGUERO | SHIVAM VAKIL | ANAELENA LOPEZ
Overview
 Summary of core business areas
 Recommendation
 Implementation
 Estimated Costs
 Conclusion
Core Areas
 Corporate Governance and Compliance
 Information Technology
 Accounting and Finance
 Organizational Structure
Corporate Governance and
Compliance
 Executives include CEO Job Stevens, CIO Bill Khan, and CPO Matt
Grant
 Decision power is heavily centralized in CEO
 There is no current board of directors
 There is little to no internal audit on CEO
 Only one hardware supplier which imposes risk
Information Technology
 IT controls out of date
 No formal documentation of disaster recovery plans
 No concise knowledge or IT risks and threats
 2 separate networks
 Internal network
 Customer-facing network
Accounting and Finance
 One person in charge of internal audit
 Lack controls around journal entries
 Loose regulation of expense reports, no support staff
 Causes delays in reports, which cause inaccurate financial
statements
 Lack checklist for financial close process
Organizational Structure
 Four c-suite executives
 Succession plans only for execs
 No Information Security Officer
 No marketing department
 Short-staffed Internal Audit team
Advantages of going public
 Access new capital and reduce debt
 Direct entry to capital markets
 Make company recognizable
 brand strength and company credibility
 Attract, retain, and reward highly qualified employees
 stock options, bonuses, other incentives
Disadvantages of going public
 Expensive and time consuming
 Fees and periodic reporting
 Loss of privacy control
 Reveal highly sensitive information
 Can face liability issues
 Shareholder obligations
 Lose management flexibility
 Board/shareholders’ approval
Recommendations
 Focus on being a public company
 Operate like one for at least one year
 Fix the financial and HR problems within 6 months
 Try to outperform competitors in market
 Growth rate, market share, sales performance, profitability
 Show that you are strong and stable
 Create a long-term business plan
 Operational, financial, and strategic initiatives
 Covering 2-3 years before and after the IPO
Areas of Improvement
 Strengthening organizational departments
 Creating and implementing financial controls
 Forming corporate structure
 Ensure proper IT documentation
Strengthening Organization
 Invest in Internal Audit team outsourcing Staff Accounts Payable
department
 Invest in marketing
 Create succession plan for department managers
 Hire a Director of Security for IT department
Implementing Financial Controls
 Improve expense reporting
 purchase third-party solution
 Create controls for approval of invoices
 done by Internal audit team
 Enforce strict rules on timeliness and accuracy of financial reports
 Develop formal financial processes and documentation
Forming Corporate Structure
 Choose candidates for board of directors
 Name a Chief Operating Officer
 Will aid in implementing changes
 Take care of supplier relations
 Enforce auditing of c-suite executives
IT Documentation
 Invest in IT staff expansion
 Launch documentation project
 Work with Protiviti IT consultants
 Test IT control relevance
 Work with Protiviti consultants in internal audit
Roadmap of Estimated Costs
1. Departmental Upgrade -----------------$50,000 to $1million
(compensation/ hiring)
 Internal Audit staff
 Board of Directors
 COO
 Director of Security
2. One time start up Fees------------------$30,000 to $150,000
 Registration
 Printing
Roadmap of Estimated Costs
(cont.)
3. Outsourcing Costs-----------------------------------$20,000 to $80,000
 Marketing Dept.
 Internal Audit
 IT support
4. Legal requirement Fees-------------------- $50,000 to $150,000
 Advisors
 SEC
 Exchange Listing
 Total Estimated Costs = Upwards of $1.5 Million
In Conclusion
 Improvements needed in
 Organizational and corporate structure
 IT and financial controls
 Solution
 Outsource labor for areas not in critical business functions
 IT controls
 Internal Audit
 Marketing
 Cost and Timeline
 Upwards of $1.5 Million in costs
 6 - 12 months to solve critical areas
 12 - 24 months until IPO
Questions?

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ServiceConnect IPO Strategy

  • 1. ServiceConnect IPO Strategy KARLA F-G |JORGE AGUERO | SHIVAM VAKIL | ANAELENA LOPEZ
  • 2. Overview  Summary of core business areas  Recommendation  Implementation  Estimated Costs  Conclusion
  • 3. Core Areas  Corporate Governance and Compliance  Information Technology  Accounting and Finance  Organizational Structure
  • 4. Corporate Governance and Compliance  Executives include CEO Job Stevens, CIO Bill Khan, and CPO Matt Grant  Decision power is heavily centralized in CEO  There is no current board of directors  There is little to no internal audit on CEO  Only one hardware supplier which imposes risk
  • 5. Information Technology  IT controls out of date  No formal documentation of disaster recovery plans  No concise knowledge or IT risks and threats  2 separate networks  Internal network  Customer-facing network
  • 6. Accounting and Finance  One person in charge of internal audit  Lack controls around journal entries  Loose regulation of expense reports, no support staff  Causes delays in reports, which cause inaccurate financial statements  Lack checklist for financial close process
  • 7. Organizational Structure  Four c-suite executives  Succession plans only for execs  No Information Security Officer  No marketing department  Short-staffed Internal Audit team
  • 8. Advantages of going public  Access new capital and reduce debt  Direct entry to capital markets  Make company recognizable  brand strength and company credibility  Attract, retain, and reward highly qualified employees  stock options, bonuses, other incentives
  • 9. Disadvantages of going public  Expensive and time consuming  Fees and periodic reporting  Loss of privacy control  Reveal highly sensitive information  Can face liability issues  Shareholder obligations  Lose management flexibility  Board/shareholders’ approval
  • 10. Recommendations  Focus on being a public company  Operate like one for at least one year  Fix the financial and HR problems within 6 months  Try to outperform competitors in market  Growth rate, market share, sales performance, profitability  Show that you are strong and stable  Create a long-term business plan  Operational, financial, and strategic initiatives  Covering 2-3 years before and after the IPO
  • 11. Areas of Improvement  Strengthening organizational departments  Creating and implementing financial controls  Forming corporate structure  Ensure proper IT documentation
  • 12. Strengthening Organization  Invest in Internal Audit team outsourcing Staff Accounts Payable department  Invest in marketing  Create succession plan for department managers  Hire a Director of Security for IT department
  • 13. Implementing Financial Controls  Improve expense reporting  purchase third-party solution  Create controls for approval of invoices  done by Internal audit team  Enforce strict rules on timeliness and accuracy of financial reports  Develop formal financial processes and documentation
  • 14. Forming Corporate Structure  Choose candidates for board of directors  Name a Chief Operating Officer  Will aid in implementing changes  Take care of supplier relations  Enforce auditing of c-suite executives
  • 15. IT Documentation  Invest in IT staff expansion  Launch documentation project  Work with Protiviti IT consultants  Test IT control relevance  Work with Protiviti consultants in internal audit
  • 16. Roadmap of Estimated Costs 1. Departmental Upgrade -----------------$50,000 to $1million (compensation/ hiring)  Internal Audit staff  Board of Directors  COO  Director of Security 2. One time start up Fees------------------$30,000 to $150,000  Registration  Printing
  • 17. Roadmap of Estimated Costs (cont.) 3. Outsourcing Costs-----------------------------------$20,000 to $80,000  Marketing Dept.  Internal Audit  IT support 4. Legal requirement Fees-------------------- $50,000 to $150,000  Advisors  SEC  Exchange Listing  Total Estimated Costs = Upwards of $1.5 Million
  • 18. In Conclusion  Improvements needed in  Organizational and corporate structure  IT and financial controls  Solution  Outsource labor for areas not in critical business functions  IT controls  Internal Audit  Marketing  Cost and Timeline  Upwards of $1.5 Million in costs  6 - 12 months to solve critical areas  12 - 24 months until IPO