PSD

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PSD ( Perceptible Selling Differentiation ) - by Shining Consulting

Business Self Improvement

In today’s fast paced product innovation cycle results in too many undifferentiated products . Coupled with that is the increasing demand for experience by consumers Marketers are challenged in their ability to sell and resell products in this situation. One solution is to provide Perceptible Selling Differentiation

1. Market Knowledge 2. Consumer involvement 3. Thinking & Logic 4. Solution

Customer acceptance at a sensorial level PERCEPTIBLE SELLING DIFFERENTIATION 3. Extraordinary raw material Eg. Great tasting meat 1. Aspect that creates a new experience in the product Eg. Extra balanced salt 2. The value of the source Eg. Expert chef Analogy with a chef

3 factors for purchase ,[object Object],[object Object],[object Object]

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Millennials or digital natives are a generation different in their learning style and the way in which they expect to be trained and coached in comparison to other generations. For educators, except for pragmatic and inductive training materials which are welcomed, visuals and gamification are win-win tools. Millennials prefer collaborative learning and they like sharing stories with their peers. Multitasking allows educators to offer them more different options to utilize e-Learning platforms. Giving them an opportunity to try “do it by themselves” puts them in the position to take risks, which is actually their “comfort zone”. The transformational leader of the 21 century, who is at the same time the leader in permanent learning and creation, is different concerning the manner of understanding the need of changing his or her manner and style of communicating with his or her employees who, under the impact and by accepting the change, themselves become creators of added value in the company. The coaching style of the leader has a positive impact on employee motivation and self-esteem as well as their creative dimension, which makes the company more competitive at the turbulent market.

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In 2009, I presented my project “The 7th Sense” in the Human Machine Design category at the Microsoft Imagine Cup. This device offered the possibility of visualizing and interacting with alternative realities among others. In other words, with today’s technology, the Google glasses crossed with the Kinect. I was a finalist with this concept to the world finals. How to keep our acquired numerical skills, while drastically reducing our consumption of raw materials, energy and fossil resources? By creating a single device that will replace all of them, which could not become obsolete, and whose only functionality’s limit would be the imagination of the developers . The 7th Sense device enables to superimpose the digital world on the real environment. Everything around us turns into a Microsoft Surface and offers intuitive interaction and much more, since, this is the first device to enable the viewing of holograms and also enables the sharing of true-life experiences in stereoscopy. Imaginez un instant que toutes vos surfaces puissent être exploitées et offrir d'emblée des informations ou options augmentées évolutives... Imaginez que votre tasse à café au petit déjeuner vous donne la météo du jour, le cours de la bourse ou que vos mails s'affiche sur votre table de cuisine sans adaptation technologique ou encore que votre porte de frigo se transforme en un instant en une liste de course tactile et interactive ... Imaginez que vous puissiez acquérir un 7ème sens grâce au mariage de la réalité augmentée et de l'informatique pervasive. Cette approche, d'une vision transformée par le concept technologique 7ème Sens ©, fut finaliste de la Microsoft Imagine Cup 2009. En rassemblant dans un casque des technologies comme la pico projection, le touch, la vision stéréographique, l'intelligence artificielle déportée, la réalité augmenté, les accéléromètres ou bien encore le Cloud computing, le projet 7ème Sens vous ouvrira à la superposition en temps réel d'un monde digital sur votre environnement réel. Grace à un système de vidéo projection miniaturisé qui s'adapte au champ de vision de l'utilisateur, il transforme toute surface l'entourant en une surface interactive. Le 7ème Sens © fera ainsi partie de cette nouvelle génération d'appareils permettant la visualisation d'hologramme volumétrique dans votre milieu existant. Sa philosophie d'interaction esquisse les bases avant-gardistes d'une nouvelle façon d'interagir entre le monde réel et le monde digital : une Réalité Alternative Pervasive (RAP). Au-delà du concept, il permet d'entrevoir ce dont l'humain sera naturellement capable lorsque les technologies seront suffisamment avancées et miniaturisé pour fonctionner de manière pervasive et endogène.

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Members of the Millennium generation or generation Y (born in the period between 1980 and 2000) are primarily characterized by an exceptional level of education, technological literacy, creativity and originality, diligence, sincerity, but also high expectations from life and a desire for successful careers which would fulfill them emotionally. They are very curious, craving for new knowledge and experiences, with a wish to be active participants in the world around them. Paper present advanced NLN modeling millennial leader skills in change management.

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