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About @shilpa_sn
@shilpa_sn
•  PART 1: WHY DO EMPLOYEES LEAVE
•  PART 2: HOW TO MOTIVATE EMPLOYEES
•  PART 3: WHO DO YOU WANT IN YOUR TEAM
•  PART 4: ...
PART 1:
WHY DO YOUR
EMPLOYEES
LEAVE?
@shilpa_sn
Discussion:
Why do you think employees/
you leave companies?
@shilpa_sn
@shilpa_sn
@shilpa_sn
Discussion:
How did you try to solve
these problems?
@shilpa_sn
PART 2:
HOW DO YOU
KEEP YOUR
EMPLOYEES
MOTIVATED?
@shilpa_sn
Companies with low
engagement scores
saw operating
income decrease by
32.7%
@shilpa_sn
Companies with
highly engaged
employees improved
operating income by
19.2%
@shilpa_sn
1%	increase	in	
employee	commitment	
can	lead	to	a	monthly	
increase	of	9%	in	sales	
@shilpa_sn
Discussion:
Are you employees not
motivated at work?
@shilpa_sn
Empowered and Engaged
individuals are highly
motivated.
@shilpa_sn
Take away their source of fear
Trust your employees Open communication
@shilpa_sn
What can you do to make them happy
Happy first days Purpose
Growth 1-to-1 sessions
PART 3:
WHO DO YOU
WANT IN YOUR
TEAM?
@shilpa_sn
@shilpa_sn
Successful startup employee attitude
•  Not driven by how much
money is being earned

•  Flexible 

•  Smart-working 

•  ...
Do you hire based on culture-
fit or job fit?
@shilpa_sn
How culture fit hiring can go wrong
Mistake culture fit for personal bias Groupthink – lack of diversity
@shilpa_sn
Top challenges when hiring
Finding right talent at
right time
Where to find talentBudget
@shilpa_sn
Top challenges when hiring
Finding right talent at
right time
Where to find talentBudget
@shilpa_sn
Step back, define skills you have
@shilpa_sn
Discussion:
(1) skills present
(2) skills absent
@shilpa_sn
Specialists vs Generalists
Specialist Generalist
Master of One
Already has skills and knowledge to
deliver
Level up your b...
MAGIC
@shilpa_sn
@shilpa_sn
Look out for t-shaped talents
@shilpa_sn
Top challenges when hiring
Finding right talent at
right time
Where to find talentBudget
@shilpa_sn
Hire exactly what you need
Roadmap ROI of hire
Can new hire bring in more earnings
that will cover their salary and
benefit...
Top challenges when hiring
Finding right talent at
right time
Where to find talentBudget
@shilpa_sn
Where will you find talent
Network Referrals Interviews
@shilpa_sn
Activity:
Write down 3 people you can
reach out to for referrals
@shilpa_sn
PART 4:
HOW TO BUILD
YOUR TEAM
CULTURE
@shilpa_sn
GOOGLE
Discussion:
What do these companies
have in common?
culture product
They are known for
Discussion:
Share 3 reasons why people
should work in your office
People don’t use your
product for its features,
they use it because of
how it might make
them feel
Brand is Dead
Brand Experience is Alive
Culture
Products
Communications
Events
Brand
Promise
Brand
Personality
How do you create brand experience
Framework	create...
Culture
Products
Communications
Events
Brand
Promise
Brand
Personality
How do you create brand experience
Framework	create...
Brand pillars are a few key
words (usually 3-4) that
embody what your brand
is about and serve as a
starting point for
dev...
Brand essence is the core
characteristic that defines
a brand
A brand promise is a promise
statement to your customers
that outlines the distinctive
benefits that customers’ can
expect ...
Coca-Cola: “To inspire
moments of optimism and
uplift.
Activity:
What is your company’s
brand promise?
Culture
Products
Communications
Events
Brand
Promise
Brand
Personality
How do you create brand experience
Framework	create...
Caregiver
: recognition
ruler	
Ruler
:power
Creator

: authen5city
Innocence

: simplicity
Sage

: wisdom
Explorer

: freedom
Magician

:transforma5ve	
knowledge
Rebel

: revolu5on
Hero

: triumph
lover	
Lover:

passion
jester	
Jester

: entertainment
Everyman

: belonging
Discussion:
What is your company’s
brand personality?
Culture
Products
Communications
Events
Brand
Promise
Brand
Personality
How do you create brand experience
Framework	create...
Activity :
Write down 1 example of how
you would design a brand
experience for your
employees
Brand your way to talent retention
Brand your way to talent retention
Brand your way to talent retention
Brand your way to talent retention
Brand your way to talent retention
Brand your way to talent retention
Brand your way to talent retention
Brand your way to talent retention
Brand your way to talent retention
Brand your way to talent retention
Brand your way to talent retention
Brand your way to talent retention
Brand your way to talent retention
Brand your way to talent retention
Brand your way to talent retention
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Brand your way to talent retention

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Why do people leave your company? How can you get them to stay? How do you ensure that your employees remain motivated and perform their best? Most importantly, how do you hire the right person for the job? If you are a startup, trying to figure out your team culture and what to consider when you are about to start hiring, this deck will come in handy.

Published in: Recruiting & HR
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Brand your way to talent retention

  1. 1. About @shilpa_sn @shilpa_sn
  2. 2. •  PART 1: WHY DO EMPLOYEES LEAVE •  PART 2: HOW TO MOTIVATE EMPLOYEES •  PART 3: WHO DO YOU WANT IN YOUR TEAM •  PART 4: HOW TO BUILD COMPANY CULTURE •  Q&A Agenda @shilpa_sn
  3. 3. PART 1: WHY DO YOUR EMPLOYEES LEAVE? @shilpa_sn
  4. 4. Discussion: Why do you think employees/ you leave companies? @shilpa_sn
  5. 5. @shilpa_sn
  6. 6. @shilpa_sn
  7. 7. Discussion: How did you try to solve these problems? @shilpa_sn
  8. 8. PART 2: HOW DO YOU KEEP YOUR EMPLOYEES MOTIVATED? @shilpa_sn
  9. 9. Companies with low engagement scores saw operating income decrease by 32.7% @shilpa_sn
  10. 10. Companies with highly engaged employees improved operating income by 19.2% @shilpa_sn
  11. 11. 1% increase in employee commitment can lead to a monthly increase of 9% in sales @shilpa_sn
  12. 12. Discussion: Are you employees not motivated at work? @shilpa_sn
  13. 13. Empowered and Engaged individuals are highly motivated. @shilpa_sn
  14. 14. Take away their source of fear Trust your employees Open communication @shilpa_sn
  15. 15. What can you do to make them happy Happy first days Purpose Growth 1-to-1 sessions
  16. 16. PART 3: WHO DO YOU WANT IN YOUR TEAM? @shilpa_sn
  17. 17. @shilpa_sn
  18. 18. Successful startup employee attitude •  Not driven by how much money is being earned
 •  Flexible 
 •  Smart-working 
 •  Desire to be part of something bigger than themselves @shilpa_sn
  19. 19. Do you hire based on culture- fit or job fit? @shilpa_sn
  20. 20. How culture fit hiring can go wrong Mistake culture fit for personal bias Groupthink – lack of diversity @shilpa_sn
  21. 21. Top challenges when hiring Finding right talent at right time Where to find talentBudget @shilpa_sn
  22. 22. Top challenges when hiring Finding right talent at right time Where to find talentBudget @shilpa_sn
  23. 23. Step back, define skills you have @shilpa_sn
  24. 24. Discussion: (1) skills present (2) skills absent @shilpa_sn
  25. 25. Specialists vs Generalists Specialist Generalist Master of One Already has skills and knowledge to deliver Level up your biz Will bring value or clean up or build out of their expertise Jack of all trade Complete various tasks at “good enough” level “Get shit done” Able to move quickly between a group of disparate tasks @shilpa_sn
  26. 26. MAGIC @shilpa_sn
  27. 27. @shilpa_sn
  28. 28. Look out for t-shaped talents @shilpa_sn
  29. 29. Top challenges when hiring Finding right talent at right time Where to find talentBudget @shilpa_sn
  30. 30. Hire exactly what you need Roadmap ROI of hire Can new hire bring in more earnings that will cover their salary and benefits? Do you know what your target is for next 1 year, 3 years, and what it will take to reach it? @shilpa_sn
  31. 31. Top challenges when hiring Finding right talent at right time Where to find talentBudget @shilpa_sn
  32. 32. Where will you find talent Network Referrals Interviews @shilpa_sn
  33. 33. Activity: Write down 3 people you can reach out to for referrals @shilpa_sn
  34. 34. PART 4: HOW TO BUILD YOUR TEAM CULTURE @shilpa_sn
  35. 35. GOOGLE
  36. 36. Discussion: What do these companies have in common?
  37. 37. culture product They are known for
  38. 38. Discussion: Share 3 reasons why people should work in your office
  39. 39. People don’t use your product for its features, they use it because of how it might make them feel
  40. 40. Brand is Dead
  41. 41. Brand Experience is Alive
  42. 42. Culture Products Communications Events Brand Promise Brand Personality How do you create brand experience Framework created by Tangible
  43. 43. Culture Products Communications Events Brand Promise Brand Personality How do you create brand experience Framework created by Tangible
  44. 44. Brand pillars are a few key words (usually 3-4) that embody what your brand is about and serve as a starting point for developing your brand persona
  45. 45. Brand essence is the core characteristic that defines a brand
  46. 46. A brand promise is a promise statement to your customers that outlines the distinctive benefits that customers’ can expect with every interaction or purchase with your brand
  47. 47. Coca-Cola: “To inspire moments of optimism and uplift.
  48. 48. Activity: What is your company’s brand promise?
  49. 49. Culture Products Communications Events Brand Promise Brand Personality How do you create brand experience Framework created by Tangible
  50. 50. Caregiver : recognition
  51. 51. ruler Ruler :power
  52. 52. Creator
 : authen5city
  53. 53. Innocence
 : simplicity
  54. 54. Sage
 : wisdom
  55. 55. Explorer
 : freedom
  56. 56. Magician
 :transforma5ve knowledge
  57. 57. Rebel
 : revolu5on
  58. 58. Hero
 : triumph
  59. 59. lover Lover:
 passion
  60. 60. jester Jester
 : entertainment
  61. 61. Everyman
 : belonging
  62. 62. Discussion: What is your company’s brand personality?
  63. 63. Culture Products Communications Events Brand Promise Brand Personality How do you create brand experience Framework created by Tangible
  64. 64. Activity : Write down 1 example of how you would design a brand experience for your employees

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