3. 舉辦留言贈獎活動，獎品主打為公司以研發技術來應用開發的獨家
生活用品，增加觸及率與互動率等曝光度
- Developed and planned content strategy: text/video/e-news letter and managed for various
official accounts such as company website, Facebook to offer online content and insight from the
technology research institute.
-Created and managed Facebook handle English and Chinese languages version (@tw.mirdc,
@mirdc) for segmented viewers, with quarterly content of 20-22 more posts.
Content Marketing
4. 行銷製作規劃、視覺設計洽談廠商發包
（作品範例）
Marketing collaterals with external
agencies for brand exposures
- Collaborated with cross-functional teams and sourced agencies to develop creative
design work and marketing collaterals (online and offline ads) for brand management.
5. 科研技術內容行銷：採訪文稿
Massage Development, story boarding
for creative multi-media content
建立企業形象，推廣團隊研發、服務績效
5
報導
選定訪談對象
前期調查及訪綱撰擬
進行採訪、寫稿
資料來源和專業
名詞確認
n共同執行、採訪各個
內部標竿團隊，產出
8篇報導。
n不同以往公關新聞稿
形式，從提案、大綱、
採訪、寫稿及編輯等
步驟，以深度訪談進
行完成。
金屬中心菁才獎
3
4
7
5~6
6~7
- Identified technology-related topics and produced interviewing reports for web content,
newsletters, press releases, and other media relations materials.
- Increased monthly content by 4~6 more stories.
6. 7
78 696 015
p 0..
C P
% n r M i
(
G 23.
)
C %
L C C u
015 I TU C
L C oR hP
R C
42
%
GO R C
C M
l
l % (
a %
實體線下展覽及活動
Tradeshows/ activities promotion
- Launched and promoted off-site campaign and tradeshowfor high-tech industryand
TechnologyResearch Institute,with over 17,000 attendees per year
