This document summarizes the development and advantages of JD. It describes how JD has grown rapidly since 2004 to become one of the largest internet companies in China and globally, with revenues growing 78% year-over-year in 2015. It also outlines JD's large logistics infrastructure and strategic partnerships that provide traffic and payments. JD has become a leader in various product categories like electronics, appliances, and fast moving consumer goods.

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JD FASHION

2. 目 录Contents
1 Development of JD
3 JD FASHION
2 Advantages of JD

3. 1 Development of JD

4.  Being founded in 2004, JD gained the
largest revenue among Chinese internet
enterprises and was as one of the top 10
global internet companies in 2014.
 2016 BrandZ TOP100 MOST VALUABLE
GLOBAL BRANDS
By Millward Brown, WPP，2016-6-8
 Ranking 366, 2016 FORTUNE GLOBAL
500
By FORTUNE, 2016-7-20
Development of JD

5. 2
 NASDAQ – 2014.5.22
The 1st comprehensive Chinese EC
company listed on NASDAQ
Development of JD

6. Development of JD
0
1000
2000
3000
4000
5000
2011 2012 2013 2014 2015
260.2 billion
125.5 billion
32.7 billion
Rapid Growth in GMV
462.7 billion
73.3 billion
2015 Performance
*According to Ministry of Commerce, online retail transactions in 2015 were 3.88 trillion, a Y-o-Y increase of 33.3%
GMV
RMB 462.7 billion
Increase of 78% Y-o-Y,
2 times the average growth
rate of the industry *
Net Revenue
RMB 181.3 billion
Increase of 58%
Y-o-Y
Fulfilled Orders*
1.263 billion
Increase of 94%
Y-o-Y
Active customer*
155.0 million
Increase of 71% Y-o-Y
Merchants
99,000
Employees
105,963
Unit: RMB

7.  JD Mall has become China's largest retailer in mobile
phones, digital products and computers. Our sales
have surpassed any other platforms’ online and offline
sales.
 JD Home Appliance is positioned to be China's largest
home appliance retailer.
 JD Apparel sales grew 100% year-on-year in 2015.
 JD Mall has become one of the China’s largest retailers of
milk powder, diapers, imported milk, wine and other
fast moving consumer goods both online and offline.
 JD Fresh Produce BU has China’s largest frozen and
chilled ecommerce warehousing and delivery system and
is known for safe, fresh produce.
 JD New Markets Program will help merchants better
target new and developing markets within China.
Apparel and Home
Furnishing BU
FMCG BU
Home Appliances BU
Fresh Produce BU
3C BU
New Markets Program
We Diversify Our
Offerings to Meet
Customer's Demands
Development of JD

8. Development of JD

9. Development of JD

10. 2 Advantages of JD

11. 冷藏冷冻
Largest ecommerce logistics infrastructure in China
Small to
Medium
OversizedCold Chain
 Over 85% of direct sales orders were delivered with JD's
same day- and next-day delivery service in 2015, standard
 Express delivery service has been upgraded to 2 hours
 234 warehouses
 6,756 delivery stations, pickup points, and pickup stations
 Warehousing facilities covering an area of 5.20 million
square meters
Data source：JD.com’s fourth quarter financial report in 2015
The leader in providing small-to-medium sized warehousing, oversized
warehousing, cold chain delivery and frozen and chilled warehousing facilities,
enabling truly global standard logistics services
Advantages of JD

12. Advantages of JD
PC
Off-line
Multiple kinds of marketing activity forms welcomed by users
Sufficient UV in PC terminal to provide traffic
WeChat, mobile QQ user
resources
Providing sufficient social
communication traffic
Highly efficient and
accurate membership
marketing channel
Taking advantage of online and offline resources connected
with JD mobile terminal
Expanding customers group and marketing methods
Diversified display ways in
physical stores
Providing with basis for O2O
creative cooperation mode
APP
WeChat
Mobile QQ

13. Advantages of JD

14.  In Mar. 2014, JD reached strategic cooperation with Tencent. JD acquired Tencent B2C platform.
 Tencent provided the largest traffic entrance position on WeChat and mobile QQ, they also cooperated the online payment.
Advantages of JD
0.80 billion
WeChat active users
Chinese mobile
internet users
WeChat
active users
1.00
billion
0.80
billion

15. Advantages of JD
Before
Opening
In Process
of Opening
• Definite qualification and authorization
After
Opening
• Monitoring by system, the platform
and vendors together
• Cleaning out the category environment

16. JD FASHION3

17. JD FASHION
 In 2015, JD apparel has a 100% year-on-year growth rate.
 JD apparel has higher per customer transaction and higher conversion rate than other platforms.
 JD apparel has strong ability to draw offsite customers. The repurchase and customer loyalty are higher than other
categories.

18. JD FASHION
Spring JD fashion show+ China International Fashion Fair
On 18th Mar. 2015, JD held its fashion show and global launch ceremony of "I.
Supermodel” in Shanghai Fashion Center, which is a reality show forged
together by JD and Iqiyi.com.
Millan Fashion Week
JD’s fashion show was held in Millan, which is the first time for domestic
designer to step on world famous fashion week.
 New York Fashion Week
JD’s fashion show was held in the man studio of New York fashion week—PIER59
STUDIOS. 5 talented designers demonstrate their work under a new romanticism
theme.
 London Fashion Week
JD.com showcased a collection of six luxury Chinese fashion brands during London
Fashion Week on 19th September 2016. JD.com cooperated with ELLE and
NetEase(网易), putting the live broadcast of this show on JD.com. And the number
of audience reached nearly 8 million on that day.

19. 1
2
3
4
5
6
7
8
9
10
11
12
618
11.11
Christmas
New year
Spring
Games
Valentine’s
day
JD FASHION
Children's
Day
New year
New Arrival
Jeans Festival
Men’s
Apparel
Festival

20. Thank you