A Innovative Business Plan for starting Multi Commodity Portable Cold Storage Facilities

1. Inspired by nature, Sustained by farmers

2. INTRODUCTION
Fresh produce worth INR 133 billion every year because of the country’s lack of adequate cold storage facilities
Initial investment costs are very high and require about INR 50 Million for a capacity of 6000MT
This cost is driven up by high land prices in India
Running & lifecycle costs is very high due to bad power supply forcing operators to have back ups
Lack Refrigerated transporters, trucks and bad costs add to running costs
High costs make it impossible for many players to undertake investments along with low rate of return
So keeping all this in mind Agro King introduced the concept of Multi Commodity Portable Cold Storage Containers
Most of the cold storages are single commodity oriented but Agro stars cold storage units are multi commodity & portable
The containers are can be stacked one upon another thus reducing the cost of electricity and total surface area of the facility

4. Agro King headquartered in Gurgaon
It is a service provider of Multi Commodity Portable Cold Storage Technology
It is a farmer centric company with a corporate policy of addressing farmers concern
It has a social responsibility of maintaining a strong relationship with farmers and all stakeholders
Its Multi Commodity Portable Cold Storage Technology is the first of its kind in India
Corporate Position Statement :- Inspired By Nature, Sustained By Farmers
It has its head offices and container facility or stations in Punjab, Up, Maharashtra & Karnataka
CURRENT SCENARIO

5. Vision
We believe that we are in the face of the
earth to make innovative products and
services of superior quality for the farming
community of India and that’s not
changing.
Mission
To grow in a steady and responsible pace
to a position of strength and
prominence in our areas of operation
Core Values
Agro King’s Core Values are aimed at
developing a farmer focused high
performance organization which
creates value for its stakeholders

6. SERVICE PORTFOLIO
The farmer is required to call the State Branch of the Company to register for a container one day prior to harvest.
Procuring the produce immediately after harvesting and completing all legal formalities
Containers are parked in the stations built by the company in UP, Punjab, Maharashtra & Karnataka
Special Concessions are offered to the SHG’s and Farmer Cooperatives
Containers can be booked by one single farmer or multiple farmers based on the storage capacity
Payment by Emi system in which farmers will need to pay the price of the produce stored on the basis of Weight
The company will bear the cost of transportation, loading and unloading of the produce
There is also the facility of partitions if two or more farmers are booking a single container.

7. TARGET USERS
Farmers
MSME
Small
Scale
Farmer
Large
Scale
Farmers
SHGs &
Farmer
Cooperat
ives
Large
Scale
Industry

8. Radio & Television Ads
Newspapers &
Magazines
Village to Village
Promotion
Customer Reference
Benefits & Discounted
Offers
MARKETING
Self Funding
Angel
Investor/Venture
Capitalist
Public Issuing
Finance
Toll Free Number Mobile App
Online Booking
Technical
Plans
Spreading of the
service to TN, AP, TS,
HP & WB
Tie up with various
gram panchayats to
provide employment to
rural youth
Use of solar power to
power the units
Scaling Up

9. CONCLUSION
Agro King aims to promote its service through advertisement campaign and village
to village promotion
The demand of the service is low because people doesn’t know about it very well
Agro King is aiming to offer long term payment period to those farmers who
frequently use the cold storage facilities
Agro King aims to launch various other schemes related to farmers such as micro
credit facilities, Primary Processing Centers & Export Import facilities