This document discusses healthcare consumers and key related topics. It defines a healthcare consumer as a patient or customer and identifies different types - individuals who are urgent, routine, elective, or self-care patients as well as professionals and facilities. The document also covers market segmentation in healthcare and how the market can be divided into measurable, accessible, substantial and meaningful segments. Finally, it discusses consumer needs and decision-making steps in choosing healthcare.

1. HEALTHCARE
CONSUMERS
By: Elijah Ampo, Shaun Baluyot, and Michael Brennan

2. Text HSM785
to 22333

3. Key Questions
• What is a healthcare consumer?
• What are the different types of healthcare
customers?
• What is market segmentation?
• What are the needs of a healthcare consumer?
What are the steps taken to decide?

4. Key Questions
• What is a healthcare consumer?
• What are the different types of healthcare
customers?
• What is market segmentation?
• What are the needs of a healthcare consumer?
What are the steps taken to decide?

5. Key Questions
• What is a healthcare consumer?
• What are the different types of healthcare
customers?
• What is market segmentation?
• What are the needs of a healthcare consumer?
What are the steps taken to decide?

6. Key Questions
• What is a healthcare consumer?
• What are the different types of healthcare
customers?
• What is market segmentation?
• What are the needs of a healthcare consumer?
What are the steps taken to decide?

7. Key Questions
• What is a healthcare consumer?
• What are the different types of healthcare
customers?
• What is market segmentation?
• What are the needs of a healthcare consumer?
What are the steps taken to decide?

8. What is a consumer?

9. Differences
- and -
Similarities

10. Differences
- and -
Similarities

11. Differences
- and -
Similarities

12. Patient
Customer

13. Individuals
C A T E G O R I Z E D

14. IndividualsC A T E G O R I Z E D
• Urgent
• Routine
• Elective
• Self

15. IndividualsC A T E G O R I Z E D
• Urgent
• Routine
• Elective
• Self

16. IndividualsC A T E G O R I Z E D
• Urgent
• Routine
• Elective
• Self

17. IndividualsC A T E G O R I Z E D
• Urgent
• Routine
• Elective
• Self

18. IndividualsC A T E G O R I Z E D
• Urgent
• Routine
• Elective
• Self

19. and
Facilities
Professionals

20. Market
S E G M E N T A T I O N

21. Market
S E G M E N T A T I O N
• measurable
• accessible
• substantial
• meaningful

22. Market
S E G M E N T A T I O N
• measurable
• accessible
• substantial
• meaningful

23. Market
S E G M E N T A T I O N
• measurable
• accessible
• substantial
• meaningful

24. Market
S E G M E N T A T I O N
• measurable
• accessible
• substantial
• meaningful

25. Market
S E G M E N T A T I O N
• measurable
• accessible
• substantial
• meaningful

26. CONSUMER
Needs
—— and ——
Decisions

28. Key Takeaways
• Patient as a consumer
• Different types of healthcare consumers
• The healthcare market can be segmented in different ways!
(Demographic, geographic, psychographic, etc.)
• Consumer behavior is a pattern of consuming goods and
services dependent on their level of need.
• Know the the steps to decision-making!

29. Key Takeaways
• Patient as a consumer
• Different types of healthcare consumers
• The healthcare market can be segmented in different ways!
(Demographic, geographic, psychographic, etc.)
• Consumer behavior is a pattern of consuming goods and services
dependent on their level of need.
• Know the the steps to decision-making!

30. Key Takeaways
• Patient as a consumer
• Different types of healthcare consumers
• The healthcare market can be segmented in different ways! (Demographic, geographic,
psychographic, etc.)
• Consumer behavior is a pattern of consuming goods and services dependent on their
level of need.
• Know the the steps to decision-making!

31. Key Takeaways
• Patient as a consumer
• Different types of healthcare consumers
• The healthcare market can be segmented in
different ways!
• Consumer behavior is a pattern of consuming goods and services dependent
on their level of need.
• Know the the steps to decision-making!

32. Key Takeaways
• Patient as a consumer
• Various types of healthcare consumers (individuals, professionals, facilities)
have different needs but share many marketing issues
• The healthcare market can be segmented in different ways! (Demographic,
geographic, psychographic, etc.)
• Consumer behavior is a pattern of consuming
goods and services dependent on their level
of need.
• Know the the steps to decision-making!

33. Key Takeaways
• Patient as a consumer
• Various types of healthcare consumers (individuals, professionals,
facilities) have different needs but share many marketing issues
• The healthcare market can be segmented in different ways!
(Demographic, geographic, psychographic, etc.)
• Consumer behavior is a pattern of of consuming goods and services
dependent on their level of need.
• Know the the steps to decision-making!