Future Market Insights has announced the addition of the “Head-Up Display Market: Global Industry Analysis and Opportunity Assessment 2014 - 2020" report to their offering.
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3. Head-up display (HUD) is a latest technology, developed to assist drivers and pilots to
view dashboard data in their field of view. This technology enables users to
receiveimportant messages or required information while driving or flying, thus
ensuringtheir safety. HUD systems are satisfying the security, safety, comfort and
entertainment requirements of its users. HUDs are widely used in commercial and
defence airplanes, automobiles and gaming applications. In airplanes, HUDs display the
information regarding position, radar information, flight path, acceleration and real-time
position, which helps pilots to react in time. This innovation has slowly made its way into
the automotive industry and is currently being considered among the most prominent
driver assistance systems.
Previously HUDs were developed using cathode ray tube (CRT) technology, but nowthey
are available with liquid-crystal display(LCD) technology. Advancements in personal
digital assistant (PDA) devicesand smartphones have triggered the development of HUD
technology, as these small electronic gadgets or components can be used to complement
improved HUD for various other applications.Besides these advancements, new
prototypes have been developed for implementing this technology in two-wheeler
helmets and on-board diagnostic features, thus opening up new scope for
applications.There are various advantages of HUD.It allows driversand pilots to
concentrate on their path and simultaneouslyread any important operational
informationon display, minimizes the possibility of accidents and provideseasy access to
information. Amajor concern for head-up display is that it may create a distraction while
driving, if a text or voice message is flashedincessantly. In the automobile industry, such
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4. devices are supported by portable multimedia which can read or display emails, which
too can cause distraction.
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Major factors driving the growth of HUD market include an increasing awareness about
active safety systems in automobile and aircraft business and the increasing demands of
premium and luxury cars, as HUD acts as a value-added feature for these cars. HUD
technology is still in its initial stage of development, hence requiresa huge amount of
investment on research &development activities, which is a restraining factor for new
entrants to enter the market.
Market segmentation of head-up displays can be done on the basis of region,
components, technology and applications. Geographically, the HUD market can be
dividedinto four regions - North America, Latin America, Asia-Pacific, Japan, Western
Europe, Eastern Europe and Middle East & Africa Europe is the leader in global HUD
market. By components,it’s further segmented into projection unit, video generator,
display panels, combiners and others. HUDs were primarily used in militaryand civil
aviation, but now used by the automobile industry too. Apart from these applications, it’s
alsoused in aerospace technology. Technological segmentation includes optical
waveguides, LED and cathode ray tube technologies.
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5. At present, the penetration of this technology is below5% in the automobile industry, but
the market for this technology is expected to grow rapidly in the near future due to a
growing awareness onsafe driving. The market is expected to grow at a double-digit rate
in the coming Six years. Some of the major players are Recon Instruments, Toshiba
Electronics, Continental and Johnson Controls. Recon Instruments received a significant
amount of investment from Intel Capital, which they utilized for marketing, product
development and global sales expansion activities. Continental, another key player in the
HUD market, recently introduced an augmented reality head-up display (AR-HUD), the
next step in the evolution of the HMI (human machine interface), which works as
facilitator between drivers and vehicles. Product development and innovation is the
common marketing strategy used by key players in this market.
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