How Do I intend to expand my brand globally?

1. Personal Branding
The Business Coach

2. Personal Branding
Purpose and Mission
Brand Association
Brand Story
Brand Influencers
Communication
Customer Expectations

3. Purpose/Mission
 Psyched Up About Business is an accessible online coaching forum, and networking event for
entrepreneurs to connect, collaborate and create profitable businesses from ide a to
implementation. We support the full process.
 I offer tools, techniques, tests and insights on the psychology behind business – which including
performance strategies, personality testing and more
 The success routine offers tips on productivity
 We use social media marketing and live videos to help entrepreneurs build their online/ face to
face presence in the market.
 We are making impact by making tools and monthly networking events accessible to the public.

4. Purpose Statement
 To psych people up to make a statement in their life or business
 To empower people to make the decisions that will improve their self-worth and net-worth
 To diversify the economy with more passionate, productive and purposeful residents

5. Brand Association
Our business words are
 Inspiring International Women
 Bespoke Coaching
 Design Thinking

6. 3 Words
 Inspirational – making a difference to
 International – women who
 Innovative – dare to be different
 Making a difference to women who Dare to be different

7. Brand Story
 Back in 2014, I travelled solo to Malaga, Spain and I met one of my best friends who convinced
me there was a place for me in the corporate world. After seeing over 4,000 clients then, I
decided to pursue an MBA which I started in Jan 2015. I graduated with honours and continued
consulting for the National Health Service.
 I went from changing mindsets to cope with poor executive teams, to coaching people to
develop their own executive teams
 I want to make a difference to women who dare to be different

8. Brand Influencers
 Chanel – A global brand. Items may look simple overall, but the designs also exude an
underlying sophistication that attracts the female eye. A lot of care goes into the creativity
aspects of designing and the production also pays full attention to details. That also contributes
to the high regard with which Chanel products are often held, and another reason why they are
considered high fashion items.
 Dua Lipa - Developing her style on a global stage has resulted in a quirky, fresh yet sexy look that
has resulted in some serious 90’s nostalgia across the globe. She is bringing back burgundy
lipstick, chokers and platforms (with a killer body to boot)! She left home at 15 to invest in her
passion for music, yet she is now a fashion icon.
 Mango – Starting off in Spain, they eventually moved global after they reinforced the values of
“the team”. They increased their investment in a new concept of complete logistics based on
speed, information, and technology.

9. Client Expectations
 To get validation for business ideas to inspire change in their mindset or modus operandi
 To be inspired by my international network and experiences
 To have fun and leave psyched up about making a difference while they dare to be different.