How to Enhance your LinkedIn Company Page and its Content

1. Create buy-centric content that is worth
following and that'll engage people.

2. Treat it as an additional stream of content.
It may require its own content strategy.

3. It's a brand asset. Set it up properly.
Banner, logo, headline – should stay in the
buyer's mind.

4. Post every weekday + better during one of
the weekend day too.

5. Create your signature/description/CTA.
Use it sometimes at the end of your posts.
Explain WHY to follow.
Include and tag your page.

6. Find a proper content mixture. Don't stick to
the same type of posts. Analyze phases:
awareness, interest, consideration, decision.

7. Looks like the longer text in the post works
better. Or it is just my feeling?

8. Avoid posts that include an external link
source. The algorithm doesn't like that. If you
use it – better a few times a week.

9. Ask your team to Like & Comment
company's posts.
Also, give them the space to create their own
posts and to Tag the page.

10. Ideas what to post: reports, research, data
visualizations, infographics, something that
motivates, predictions, studies, advice,
quotes, industry news & trends, success
principles, explainer, team’s success, how-tos,
Q&A, list of tools you use, client’s feedback,
lessons learned, tips productivity.

11. Research the hashtags before you add them
to the post.
Use up to 7 hashtags and only one branded.

12. Decide who is from your organization going
to build their personal brand. That person
shares a content stream to promote and tag
the company.

13. Stick to the post structure. Find your own
format. Example:
first 3 lines headline & catchy – content core
– sum up – closure – signature/CTA.

14. Share content. Build a community.
More so, you will find that your vibe attracts
your tribe!

15. Why content marketing?
Well, you can't sell anything if you can't tell
anything – Beth Comstock.

16. Consistency, repetitiveness and patience are
essential :)

17. Do you need assistance with content creation
and its management on LinkedIn™?
Send me a message here on LinkedIn™ or
email me at katerinakrasnow@gmail.com.
Our SMM agency is here to help you through
the process.
Let's talk :)

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