The 10 most valuable healthcare solutions provider july 2016

The way of business solutions
www.insightssuccess.inwww.insightssuccess.in JULY 2016JULY 2016
Gaurav Vij
Founder Of Allizhealth
Healthcare in India -
A First Mile Problem
BabyBerry’s Journey
Towards Success In
Child Health and
Wellness Platform.
Balasubramanian
Venkatachalam
BabyBerry
Eatfresh’s journey
towards success
in the food industry
Rajiv Subramanian
Eatfresh
MOSTVALUABLE
10 HEALTHCARE
SOLUTION
PROVIDER
The
Transforming Chemicals into Medicines
Dr. Jagadeesh Babu Rangisetty
Founder & CEO
“Articial Leaf”
Assures Fuel
from Sunlight
and Water
Dr. Manik Reddy Pullagurla
Founder & CSO
CEO OF THE MONTHCEO OF THE MONTH
Research
Dashboard
Research
Dashboard
Biophore:Biophore:
Mr. P.L. Mehta
Neotia Healthcare
Initiative Limited
Dr. R. Kishore Kumar
Cloudnine
ENTREPRENEUR
OF THE MONTH
ENTREPRENEUR
OF THE MONTH

ar from being a gimmicky way to gather more data on
Fcustomers and sell them more things, Internet of Things has
the power to transform industries, businesses, and people
lives. Today, with the embarkment of Internet of Things, we can say
that everything and everyone is connected. This technological and
social shift of this magnitude is felt by every sector of the economy,
every human being and every sector including Healthcare. Internet
of Healthy Things (IoHT) bridges interoperability challenges to
change radically the way in which healthcare is delivered, driving
better results, increasing efﬁciency and making healthcare affordable
to all.
Interconnected devices have been introduced to patients in several
forms. Whether data comes from temperature monitors or
electrocardiograms, tracking health information is vital for all
patients. This creates an opening for smarter devices to deliver more
valuable data, lessening the need for direct patient-physician
interaction. Connected smart devices facilitate real-time data
reporting primary monitoring systems, making the monitoring live
and exceptions can be responded to quickly. Just imagine the value
to a patient whose irregular heart rate is obtained by a smart
wearable device triggers an alert to the cardiologist, who, in turn,
can call the patient to seek care promptly. Or an implanted device
monitoring a patient’s diabetic’s blood sugar, movement, skin
temperature and more, and notiﬁes an insulin pump device to
regulate the dosage. Remote monitoring enables healthcare providers
to keep track of high-risk patients frequently, allowing earlier
intervention before a situation converts more severe.
This disruptive innovation led by IoHT is also providing an
opportunity to reduce the cost of healthcare delivery. A recently
published research shows that with remote patient monitoring for the
heart, asthma and diabetes patients will allow a total saving of $200+
billion mainly due to the elimination of redundant and wasteful
expenditures.
All these approaches will help to create products that engage enough
with patients to assist them in crafting health goals which are
appropriate to their life. Adopters of the Internet of Things in
Healthcare are rising steadily which delivers very compelling
messaging, sustain engagement and provide powerful motivators to
make health and wellness a part of our everyday lives.
Connected
Healthcare:
The Internet of
Healthy Things
Editorial
Sugandha Sharma

,6
Insights Success Media Tech LLC
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July, 2016
Editor-in-Chief Pooja M. Bansal
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Contents Cover Story
Cloudnine 18
14
BabyBerry 3630 Eat Fresh
Neotia Healthcare
Initiative Limited
Allizhealth
08
CEO
OF THE
M
ONTH
Health Bulletin
Research Dashboard
Exclusive
‘Stem Cells’ Our Pawned
Regenerative Guards
Tissue Engineering - Healthcare
Game Changer “Living bone grew
in the lab for the rst time”
“Articial Leaf” Assures Fuel
from Sunlight and Water
EN
TREPREN
EUR
O
F
THE
M
O
N
TH
CXO
Standpoint
Interview
with
Insights Success
Interview
with
Insights Success
26
06
39
46

4432
24TM
Atlanta Healthcare 28DDF Healthcare
34Hosmac India
40MEDALL Healthcare 42SNG India
Healthcare
Consulting Services
TriBeCa Care
MOSTVALUABLE
10 HEALTHCARE
SOLUTION
PROVIDER
The

true A-to-Z photosynthesis system, and we’ve gone well
over the efficiency of photosynthesis in nature.”
“While the study shows the system can be used to
generate usable fuels, its potential doesn’t end there,”
said Silver, who is also a Founding Core Member of the
Wyss Institute at Harvard University.
Dubbed “bionic leaf 2.0,” the new system builds on
previous work by Nocera, was full of many obstacles.
The major one among those challenges was the fact that
the catalyst used to produce hydrogen -- a nickel-
molybdenum-zinc alloy -- also created reactive oxygen
molecules that attacked and destroyed the bacteria’s
DNA. To avoid this problem, researchers were
compelled to run the system at high voltages, resulting in
reduced efficiency. Nocera said the system is already
capable enough to consider possible commercial
applications but within a different model for technology
translation. Though there may yet be scope for further
increases in efficiency.
Working in association with the First 100 Watts program
at Harvard, which helped fund this research, Nocera
wishes to continue improving the technology and its
applications in nations like India with the aid of their
scientists.
It took millions of years of evolution for plants to be the
most efficient harvesters of solar energy on the planet.
Much experimentation is underway into ways to
artificially mimic photosynthesis in devices like artificial
leaves, but scientists at the Harvard University have
successfully produced something they’re calling an “artificial
leaf.” This artificial leaf harvests energy from sunlight
through a chemical process called photosynthesis which can
turn sunlight into the chemical fuel that can be stored and
used later, allowing to run low-powered electrical devices.
The artificial leaf is a silicon solar cell with multiple catalytic
elements bonded onto its two sides, and it needs no wires or
control circuits to work. Researchers claim that it can convert
solar energy to biomass with 10 percent efficiency, far above
the 1% seen in the fastest-growing plants. This efficiency rate
is much higher than naturally occurring photosynthesis, which
converts only 1 percent of solar power into the carbohydrates
consumed by plants, and it could be a milestone in the shift
away from fossil fuels.
Daniel Nocera, a professor at Harvard University, who has
pioneered the use of artificial photosynthesis, says that this
system devised by him with his colleague Pamela Silver
completes the process of producing liquid fuel from carbon
dioxide, water, and sunlight. According to the Nocera, “This
is a true artificial photosynthesis system before people were
using artificial photosynthesis for water-splitting, but this is a
“Artificial Leaf” Assures Fuel
from Sunlight and Water
Research Dashboard
06
JULY 2016 |

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Founder & CEO
Cover Story

rug is chosen primarily for their active ingredients. Active Pharmaceutical Ingredients aka, Active
DPharmaceutical Ingredients or bulk drugs are portions of any drug, which are active and impart
its therapeutic value. Thus, depending on the drug’s administered dosage, the reactions and results
differ. Certain drugs are comprised of more than one kind of API.
Any drug is composed of two components or aspects. The ﬁrst is the actual API or Active Pharmaceutical
Ingredients, which is the central ingredient. The second is known as an excipient. This refers to the
substance inside the drug or formulation.
Regardless of where the active pharmaceutical ingredient is made, companies must adhere to strict safety
and quality standards set by the country where it will be used.
As a result of lesser molecules getting approved in the market and generic-drugs emergence, Big Pharma
companies are increasing their focus on generic versions of the drugs. Meanwhile, emerging generic
players are competing with the big pharma players and are raising their R & D investments and increased
focus on the generic-drug market. This heavy competition is forcing the players to have the early access to
API.
Launching generic API is a challenging proposition requiring rigorous scientiﬁc research, enormous risks
of costly failures and validation trials. With hard work and rigorous R&D, these challenges have never
inhibited Biophore in becoming a leading APIs supplier. Biophore develops the APIs for new Generic Drug
using processes which do not infringe the branded drug’ patents and has become the most trusted R&D
driven company focusing on creating superior value and proposition by providing ‘end to end’ APIs
solutions and achieving excellent satisfaction through continuous innovation.
Biophore:
Transforming Chemicals
into Medicines
Cover Story

Founder & CSO
Biophore has two USFDA approved world
class manufacturing facilities along with two
state-of-the-art R&D set-ups and a business
office in New Jersey, the USA for operations
support. R&D center at Hyderabad is the
main center and has an area of 60,000 sq.ft.
Visakhapatnam’s Facility is a small set up to
support the central R&D. The company owns
40 DMFs and 50 patents in the field of
process and polymorphs which show the
dedication towards the research and
development.
Meet “Magnum Opus” of Chemistry
Dr. Jagadeesh Babu Rangisetty, Founder
and Chief Executive Officer (CEO) of
Biophore, serves on its Board of Directors. In
this role, Dr. Jagadeesh is responsible for
providing direction and overseeing the
company’s growth as a global generic API’s
R & D enterprise. With 22+ years of hands-
on research experience, Dr. Jagadeesh brings
key insights into day-to-day operations
ensuring effective delivery mechanisms are
in place, compliant with global standards.
Previously, Dr. Jagadeesh has served as the
Vice-President and founding partner of
Navita LLC, USA.
Dr. Jagadeesh is viewed as an expert in the
field of Medicinal Chemistry and Drug
Discovery, and has over 70 patents, has
authored numerous articles in leading
medical publications. He holds a Ph.D. from
BITS Pilani and obtained his postdoctoral
and research experience at VCU, VA.
“Our aim is to place Biophore in the midst
of most reliable knowledge based firms in
the API sector in the immediate near future
through customer-focused approach,”
asserts Dr. Jagadeesh Babu Rangisetty.
Dr. Manik Reddy Pullagurla, Founder and
Chief Scientific Officer (CSO) of Biophore,
also serves on the Board of Directors. Dr.
Pullagurla has 16+ years of rich research
experience in the academia and the Industry.
His foresight and attention to details have
facilitated Biophore achieve success. With
over 45 publications and patents Dr.
Pullagurla is well respected amongst the
Medical and Pharmaceutical fraternity. He
Cover Story

holds a B. Pharm (Hons.) from BITS
Pilani and Ph.D. from VCU, VA. He
gained his post-doctoral experience
from UGA, GA.
“We are prioritizing our research and
development efforts in the areas of
complex chemistry and
characterization, and categorize our
APIs based on the therapeutic
indications they cover and by their
dosage forms,” assures Dr. Manik
Reddy Pullagurla.
Biophore Foundation: No Secret of
Success, Only Hard Work
Biophore was founded by Dr.
Jagadeesh Babu Rangisetty and Dr.
Manik Reddy Pullagurla in 2007. Dr.
Jagadeesh hails from village Chiluvuru
of Andhra Pradesh. He always had a
dream of starting his own business or a
pharmaceutical company. But being
from a middle-family, lack of capital
from father’s Govt. job and lack of
previous experience limited the dream
of starting a pharmaceutical company.
To pursue the dream, Dr. Jagadeesh felt
the importance of higher education,
and this paved the way into the
research. Dr. Jagadeesh joined BITS
Pilani where he pursued his Masters in
the field of Medicinal Chemistry, and
the passion towards the research
motivated him to focus on drug
discovery. BITS Pilani, which he
adores a lot transformed his personality
and sown the seeds of
entrepreneurship.
As a passionate chemist and as an
aspiring entrepreneur, Dr. Jagadeesh
felt that real contribution to the field
could be made only through research
that is useful to discover new drug. He
then approached industry experts and
entered into “first of its kind”
collaboration at BITS Pilani and
successfully developed several leads
for drug candidates to treat brain
related disorders and to treat malaria.
His research at BITS lasted for six
years for which he was awarded a
Ph.D. in Medicinal Chemistry. His
intense desire for research and
fascination towards brain disorders
made him attracted towards works of
Dr. Professor Richard A. Glennon, who
was one of the pioneers in the field.
Impressed by Jagadeesh’s research and
achievements, Prof Richard offered a
position in his department at Virginia
Commonwealth University to continue
his research in the area of Drug Abuse,
Drug Dependence, Migraine,
Alzheimer’s for six years and
published in several prestigious
journals. It is during the same period
when he met Dr. Richard Glennon’s
another student Dr. Manik Reddy, Post
Graduate in Chemistry and Ph.D. in
Medicinal Chemistry. Meeting Dr.
Manik was a fortunate stroke of
serendipity for Dr. Jagadeesh. The duo
shared interests and passion towards
chemistry, and their association grew
closer and stronger. These strong ionic
bonds of friendship latter laid the
foundation for Biophore.
In 2002, Dr. Jagadeesh with his few
other friends started a company
Navinta in the USA, which developed
technologies for complex generics.
Though Dr. Jagadeesh was quite
satisfied with the venture, he was also
enduring his dream of starting a
company in India. His dream was on
the verge of realization when Dr.
Manik liked the idea. With the undying
ambition to start a pharmaceutical
company in India and with strong
belief, both Jagadeesh and Manik
moved back to India to start a
technology development center with
the same model. Research in India,
then and even to an extent now is more
through the traditional approach with a
lack of proper infrastructure which
made the duo work harder to keep their
ambition alive.
The transition from being a successful
start-up to a take-off was a tough task,
but the struggle never hindered the
ultimate goal. Biophore has filed 40
DMFs as a whole since its inception
but the last three years have been
exceptionally good in which the
company filed 25 DMFs. They believe
that this could contribute well to the
Generic Pharmaceutical industry.
Biophore’s R&D portfolio
encompasses projects of different
natures covering New Chemical
Entities (NCE), Generic APIs, Niche
APIs, grandfather products and few
excipients diversified across different
therapeutic areas and at the various
stages of development. Niche APIs
covers the following therapeutic areas
of Oncology, Multiple Sclerosis,
Topical Medications, Contrast/ MRI
Media, Diagnostic, Iron/ Ferric
Products. Biophore is quite successful
in this area, and they plan to invest
more in this area to maximize specific
opportunities that involve patent
challenges and complex chemistry.
“We aim to position ourselves as the
most trusted API source across all
therapeutic segments,” says Dr.
Jagadeesh.
Biophore: Family of Superlative
Experts
Dr. Jagadeesh feels that the employees
are the extended family and reason for
company’s growth. He believes that the
performance of the company lies with
employees and is proud of the low
attrition in the company and loyalty
towards the organization. Dr.
Jagadeesh always remembers the
cooperation of employees and the
contribution they made when the
organization was going through a
rough phase. He also reminisces the
days when employees offered the
company to pay lesser salaries and how
they dedicated themselves to fulfill
commitments and develop the
organization. To give back, Biophore
introduced a unique performance based
appraisal system which facilitates the
employees to benefit beyond their
Cover Story

We strive to keep ourselves updated with
the latest trends in the field of
pharmaceuticals and deliver the products
with an unrivaled quality and compliance“
“
salaries. Dr. Jagadeesh, whose
education was funded by relatives,
feels that family and economic status
should not be an obstacle to education.
His vision motivated Biophore to start
a program which sponsors several
schools and students who are willing to
pursue higher education. Jagadeesh
wishes to extend this to many more
schools as the company grows bigger.
Aiming High & Dreaming Big
The company always strives to keep
updated with the latest trends in the
field of pharmaceuticals and to deliver
the products with unrivaled quality and
compliance. Biophore is working in
three primary areas where to see
growth opportunities as described as
below;
Firstly, further broadening of the
product range. Secondly, on exploring
the markets like Latin America, Middle
East, and ROW, which till now were
untouched by them. They currently
supply APIs to about 100 companies
across US, EU, India and few other
markets. Thirdly, penetration into the
US market which contributes to a
significant chunk of their revenues &
the European and Indian Market. To
support the plan, Biophore has invested
into its new and manufacturing facility
which is set to be operational in 2018.
In the US, they are focused on
strengthening their working
relationship and product engagement
with current customers and
simultaneously penetrating the market
irrespective of the size of the customer
business.
Having maintained relevance as an API
manufacturer for about nine years,
Biophore is aiming to evolve into one
of the most trusted sources in the API
segment. Their research that once
began as the small lab in Hyderabad
has grown into a 60,000 sqft state-of-
the-art facility. Full-Fledged facility
with the strength of about 250
scientists, exemplifying their focus and
dedication towards the pharmaceutical
research.
“We are one of the largest suppliers
for a couple of Contrast Media APIs
in the Europe. Being successful with
the diatrizoic acid derivatives and now
are planning to develop and
commercialize gadolinium-based
products and iodine-based contrast
media,” divulge Dr. Manik Reddy.
Biophore’s major challenge for the
products selection is the patents and
polymorphs. Dr. Jagadeesh firmly
believes innovation as a component of
the success for any organization those
banks on technology. Innovation at
Biophore starts with identification and
selection of differentiated products.
The challenge to maintain the
uniqueness of portfolio involves two
most important aspects. The first aspect
is to select a product with complexities
which made it less competitive and the
other aspect is to see that the chosen
product is a low volume and also
involves multistep synthesis. And that's
how the areas of Biophore’s research
are APIs for Oncology, Peptides,
contrast media and diagnostic agents.
As the thought for the future, Biophore
is poised to be a full-fledged Research
& Development company with 300
scientists and supporting staff this year
by September and aspires to be
positioned to be in top 10 suppliers of
APIs to Regulated Markets in near
future.
Cover Story

The progress made by different
healthcare organizations and
the valuable contributions
made by the individuals to the
healthcare segment across eastern India
is remarkable. The progress in
infrastructure and service development
in healthcare throughout the eastern
zone has been considerable. The
private sector of eastern Indian
healthcare is now at par with the best
of the country in terms of available
infrastructure and the delivery of
tertiary level services at a superlative
value for money. Healthcare
organizations are getting more
accustomed to increasing patient
awareness and expectations and having
to rise to the occasion. Now, patient
delight is replacing patient’s
satisfaction.
Competitive advantage in healthcare
services built on trust is how patients
recall services in today’s date.
The story of the impressive growth of
India’s healthcare sector records as
many challenges as opportunities.
Employability is a major challenge & a
rising skill gap to be one of the key
barriers of progress in the healthcare
sector. Skilled nurses & technicians
like cath lab, radiology and imaging
professionals, and paramedics are in
critical supply state. Conquering all the
CEO OF THE MONTH
Mr. P. L. Mehta
Managing Director14
JULY 2016 |
Neotia Healthcare Initiative Limited:
Bringing Signiﬁcant Difference
to the Way People Live

mentioned and incomprehensible hurdles, Ambuja Neotia
Group has emerged as a prosperous triumph in the Health
Services.
The Core- Ambuja Neotia Group
Ambuja Neotia is one of the most eminent and influential
corporate houses headquartered in Kolkata with its
infrastructures branched in real estate and recent forays into
hospitality, healthcare, and education. The company, under
the stewardship of Mr. Harshavardhan Neotia has been
responsible for landmark projects in and around Kolkata
such as Udayan, Kolkata’s first Condoville created around
the Public Private Partnership model, City Centre, the mall
that went on to re-write several retail rules, Fort Raichak,
Kolkata’s first luxury weekend getaway and the pastoral
hamlet by the Ganges, Ganga Kutir amongst many others.
Neotia’s vision is to create joy by making a positive
difference to the way people live. They pledge to harness
the best talents to achieve the mission of creating
exceptional high-quality residential, commercial,
hospitality, healthcare and education infrastructure that
provides holistic solutions to people’s needs while
upholding the highest standards of trust, integrity, service
and corporate social responsibility.
The Group has championed the cause of woman and child
healthcare by its flagship unit Bhagirathi Neotia Woman &
Child Care Centre in Kolkata. The Neotia Getwel
Healthcare Centre, Siliguri is the first multi-super-specialty
hospital in North Bengal. Genome - The Fertility Centre,
one of the most reputed chain of fertility solution provider
in eastern India. A highly qualified nursing team is one of
the USPs of our models of care. They are specially trained
to handle patients with a customized focus on their
personalized needs and care. Above all, warmth, patience
and smiling faces make their facilities feel like a ‘home
away from home.’ The detailed introductions to the
different services provided by Neotia’s Group are as follow;
Neotia Healthcare Initiative Limited
Neotia Healthcare Initiative Limited is the healthcare arm
of the prominent and the diversified Ambuja Neotia Group,
which has interests in real estate, hospitality, healthcare, and
education. The Healthcare vertical comprises of Hospitals
like ‘Neotia Getwel Healthcare Centre’, the first multi-
super-specialty hospital in North Bengal & ‘Bhagirathi
Neotia Woman & Childcare Centre’, the super-specialty
hospital offering cutting-edge women and child care in
Kolkata, Infertility clinic ‘Genome - The Fertility Centre’, a
chain of State-of-the-art Infertility management centers
across West Bengal and neighbouring states, ‘Neotia
Academy of Nursing’, A world class Nursing institution
affiliated for GNM courses with Indian Nursing Council
(INC) & West Bengal Nursing Council (WBNC) & for its
B.Sc. (N) courses with INC, WBNC & West Bengal
University of Health Sciences & Neotia Mediplus, a chain
of community OPD clinics & diagnostic centers in Kolkata.
Genome - The Fertility Centre
GENOME was born with a vision to facilitate the process
of conception through Assisted Reproductive Technology
for couples facing fertility related issues and to further the
cause of Fertility services by way of implementing
extensive Research, Training and Development exercises in
this field.
“
“
We are known to
pay special emphasis
to design and
aesthetics in a way
that all our projects
are enduring and
appealing as well
as sustainable and
viable for the future
15
JULY 2016 |

Bhagirathi Neotia Woman & Child Care Centre
Bhagirathi Neotia Woman & Child Care Centre
(BNWCCC) is the only state-of-the-art hospital for woman
and child healthcare in eastern India. The need for an
integrated healthcare facility for woman and child
healthcare was acutely felt in West Bengal. It is with this
objective that Bhagirathi Neotia Woman & Child Care
Centre was built up to offer world class “Super Specialty
Healthcare Services” at affordable prices.
Neotia Getwel Healthcare Centre
Neotia Getwel Healthcare Centre is the most unique
healthcare initiative of Ambuja Neotia group in the North
Bengal Region. This 250 bed multi super-specialty hospital
aims to provide integrated medical care to a wider range of
patient population with its state-of-art infrastructure and
unparalleled medical facilities. It focuses to fulfill the
divergent health concerns of people efficiently & ethically.
The Leader Leading Multiple Projects
A successful leader is one who believes that the fulcrum of
any successful service organization is its people. Mr. P L
Mehta is one of the successful leaders who proudly
proclaims that the goodwill he has earned as a pioneer, is
largely due to the caring professionals he possess in his
profession. The strong internal growth has been further
augmented by the passion to deliver quality service,
unquestioning loyalty, dedication, proficiency and
wonderful proactive approach.
Mr. P. L. Mehta, Managing Director of Neotia
Healthcare Initiative Limited, has more than thirty Years
of professional experience in Academics, Manufacturing
and Healthcare. He is also the Vice Chairman of the
hospitality division of Ambuja Neotia, Director of Genome
- The Fertility Centre, Director of Neotia Getwel
Healthcare Centre & CEO and Vice Chairman of
Bhagirathi Neotia Woman & Childcare Centre, Park
Hospitals Ltd.
Mr. Mehta is a Fellow Member of the Institute of Chartered
Accountants of India and also a Fellow member of the
Institute of Company Secretaries of India. He owns a
Master’s Degree in Business Administration from the
Kansas State University, the USA in the year of 1986 with
specialization in marketing. He is educated at the La
Martiniere School, Kolkata, graduated from St. Xavier’s
College, Kolkata & obtained his Post Graduate degree in
Accountancy from the University of Calcutta.
Simultaneously during this period he did his chartered
accountancy and company secretaryship followed by his
Law degree from the University of Calcutta.
Mr. Mehta has been associated with the Ambuja Neotia
Group since 1994, and his first assignment was heading the
Corporate Affairs & Finance in Ambuja Cements.
Subsequently, the group forayed into healthcare, and he
became the CEO of Bhagirathi Neotia Women and Child
Care Centre and went on to expand the healthcare business
as it is today. Subsequently, he accepted the opportunity to
head Neotia Healthcare (NHIL).
Mr. Mehta is also associated with the Association of
Hospitals of Eastern India [AHEI] as Vice-President & also
with the Healthcare Subcommittee of CII where he plays an
active role.
‘Dominating the Hindrances’
Creating superlative value for the patients and
simultaneously delivering unmatched service experience
has led the Neotia Group to appear as a clear winner in the
competition. They achieve the Value creation by leveraging
the strength in organizational efficiency in terms of
centralized & efficient procurement, talent sourcing &
optimization of operating costs. The unparalleled patient
experience is accredited to their uncompromising quality
touch points in nursing care, clinical care & associated
hospital support services.
The capabilities in identifying emerging landscape focus on
Patient Safety and Clinical Quality, Shifting Toward
Digitization, Models of care, Leadership skills and Quest
for Excellence are few of the key values which helped the
group to become prominent. Also in all its projects, Ambuja
Neotia is deeply mindful of its environmental responsibility
and creating spaces that offer a better and greener life.
Building on the experience & expertise, Neotia Group is
now ready with a pan-India growth strategy to deliver an
unprecedented number of high-quality projects in the
forthcoming years. In addition to holistic residential
townships, they are building more malls, hospitals, IT
Parks, luxury resorts, business hotels & educational
institutes.
16
JULY 2016 |

Cloudnine:
A Celebration of Life!
Founder, Chairman
& Senior Neonatologist
A
child is life’s greatest gift,
and pregnancy is one of the
most magical experiences
nature can offer. The conﬁrmation of
pregnancy marks a new journey for the
couple and overwhelms the family
with an array of emotions and
questions that are best answered by a
reputed mother & baby healthcare
provider like Cloudnine, India’s
leading chain of maternity hospitals.
Dr. R. Kishore Kumar founded
Cloudnine in 2006 to realize his vision
of high-quality healthcare in India, on
par with international standards. He
pioneered this concept of maternal
healthcare in India with “Cloudnine” -
a facility dedicated to providing
exclusive and comprehensive services
in maternal and child care. As the
founding Chairman and Senior
Neonatologist, he has been
instrumental in securing the pinnacle
attained by Cloudnine today. Dr.
Kishore is an internationally acclaimed
neonatologist who has worked on four
continents over the course of his career
- covering North America, UK, Asia
and 12 years in Australia.
At Cloudnine, they not only offer the
best in healthcare services to a
pregnant woman but also focus on
pregnancy being a period of wellness
ENTREPRENEUR OF THE MONTH
18
JULY 2016 |

and not illness! The pregnant woman receives excellent
medical care at the hand of their doctors, nurses, lactation
counselors, Lamaze therapists, and nutritionists set in a
technologically superior facility that offers 4D scans, foetal
anomaly studies, stem cell banking services, etc. The
emphasis is to celebrate this journey of pregnancy by
offering baby showers, “Management of Baby Affairs”
(MBA) workshops to the couple and
ANC classes in a happy and caring
environment, trusted by over
30,000+ mothers.
“We understand that your life takes
a colossal turn the moment you find
out you are expecting a child. Our
aim is to work in partnership with
you throughout your pregnancy,
providing all of the services you will
need, including full antenatal care,
your preferred or
medically-required delivery option,
and of course, postnatal care,” says
Dr. Kishore.
Their consultant obstetricians are the
leading practitioners in their field.
Mothers-to-be who choose
Cloudnine for maternity care can be
certain that they will receive the
highest quality specialist in
pregnancy care. Cloudnine’s fully equipped luxury rooms
and suites offer the ideal setting for this joyous moment,
and will not, even for a second, let you feel like you are
away from home.
Pregnancy is one of the most exciting times in a woman’s
life, but it brings along with it a lot of changes to your body
and lifestyle. For this, ‘Prenatal workshops’ at Cloudnine
provide a wealth of knowledge to parents-to-be and give the
opportunity to ask all those little questions, you were too
embarrassed to ask or forgot to ask. Every pregnancy and
birth is unique, and everyone has questions and fears about
childbirth and becoming a parent. For that, Cloudnine’s
prenatal classes, conducted by a specialized team, address
those worries. They encourage both partners to attend these
classes. Prenatal classes are time well invested, and there is
evidence to affirm that women cope better with their labour
if they have attended prenatal classes.
Cloudnine’s LDR’s Labour, Delivery and Recovery rooms-
- provide mothers-to-be a homelike atmosphere. Thanks to
their LDR, expectant mothers are no longer required to be
moved from one place to another and can experience an
uninterrupted birthing process for the duration of the labor,
delivery, and recovery period.
Designed to provide the feel of
home each LDR is furnished with
an advanced multipurpose bed and
all the equipment necessary for a
safe and comfortable delivery.
Mothers-to-be can even bring along
their favorite music and play it
during labour to help them relax!
Their state-of-the-art Operating
Suites have the latest technology to
perform requisite procedures. They
are equipped to handle any
complications, ensuring the
wellbeing of both mother and child.
The high level of infection control
maintained in the OT ensures faster
recovery for patients.
At Cloudnine, their standard
practice is to have a Paediatrician
present with the Obstetrician during
a C-section, to ensure best outcome for the newborn. Their
unmatched early neonatal survival rates of 99.72% are a
testament to their high standards of care and among highest
in the country.
With foetal medicine emerging as an independent specialty,
they have created a specialized foetal medicine unit to
monitor high risk pregnancies by focusing on the special
needs of the baby and performing interventions, if needed,
whilst in the womb.
Cloudnine units also boast of state-of-the-art 4D real-time
ultrasound imaging system, which is used in analyzing fetal
development. “You and your partner can share the
experience of seeing your baby grow and mark the
milestones in development as your pregnancy progresses,”
says Dr. Kishore. This technologically advanced, high
We strive to provide
the highest level of
service to our guests.
Our aim is to “Wow”
them and to give them
an enjoyable and
memorable
experience. This is our
guiding principle in all
our decisions
“
“
19
JULY 2016 |

The NICU unit in Cloudnine hospital
has all the modern facilities and
certified by the ‘National Neonatology
Forum that is the mainstay of ICU
services in India.’ Their Neonatal
Intensive Care Unit is certified by the
National Neonatology Forum as Level
III - the highest level of intensive care.
It has the most advanced equipment in
the world like GE Giraffe incubators
and all required infrastructure to care
for sick babies including ventilation,
HFOV and Nitric Oxide, amongst other
facilities. They provide specialized
nursery care for babies from 24 weeks
gestation onwards. Premature babies
(born before 37 weeks & after 24
weeks gestation) and sick babies are
clinically assessed and cared for in the
NICU until they can be transferred to
the ward.
The Fertility services at Cloudnine
provide a safe, supportive and
comforting environment to help the
couple as they understand that this is a
very distressing phase for a couple and
they need a reliable expert to turn to.
resolution system produces 4D images
of your baby, updates it in real time
and helps to see the baby moving on
screen.
In an endeavour to enhance customer
convenience at Cloudnine, they have
started the initiative Cryonine – a stem
cell banking facilities in association
with Life Cell. Cryonine is formed to
safeguard the interest of moms-to-be
who wants clarity on cord blood bank.
Cloudnine ensures it supports couples
to make the right decision and backs
them with high service levels.
Cloudnine is dedicated to women and
children. “We deal with any kind of
woman and child health issue and not
just maternity. Our experienced
gynecologists are adept at addressing
any gynecological issues and
surgeries. Our specialist paediatric
services are also well-recognized and
we have reached a new milestone by
opening Bangalore’s privatefirst
sector Children’s Hospital,” asserts
Dr. Kishore.
Cloudnine’s specialized fertility
experts are highly experienced
professionals who employ latest
technology and strict processes to
ensure their success rates are amongst
the highest in the country.
The array of awards conferred on
Cloudnine is a testimony of their
continuous efforts to provide
excellence in clinical care and
outstanding customer service. The
latest award they have been conferred
is the 2016 Economic Times for Best
Healthcare Brand (Women and Child
Category) by the Honourable Minister
for Health and Family Welfare,
Government of India. Other
distinguished awards received by
Cloudnine in 2014-15 are: Australia
Service Excellence award, Best PE/VC
backed Healthcare Company, Pride of
Karnataka, and Benny Award for
compensation and benefits in
healthcare.
20
JULY 2016 |

n the terms of revenue and employment, Healthcare is one of the largest and vast sectors of India, and the
IHealthcare Industry comprises the Pharma, Biotech, Hospitals, Clinical Trials, Outsourcing, Medical Equipment,
Medical Devices, Health Insurance, and Medical Tourism. The Indian healthcare division is expanding at a brisk
pace due to its strengthening coverage, services and rising expenditure by public as well private players. India’s
competing authority lies in its large pool of well-trained medical specialists. India is also cost effective as compared to
its peers in rest of the Asia and Western nations. The cost of surgery in India is around one-tenth of that in the US or
Western Europe.
Today, the Indian healthcare market is meriting US$ 100 billion and is expected to grow to US$ 280 billion by 2020
and a Compound Annual Growth Rate aka CAGR of 22.9 %. Healthcare services like hospitals, nursing shelters,
diagnostics centers and pharmaceuticals constitute 65% of the total healthcare market. There is still a signiﬁcant
opportunity for enhancing healthcare considering that healthcare spending as a percentage of Gross Domestic Product
(GDP) is rising. Rural India in total accounts for over 70% of the total country population, is set to emerge as a
potential demand source.
India is still in need of 600,000 to 700,000 additional beds over the next ﬁve to six years, indicative of an investment
opportunity of US$ 25-30 billion. The average investment size by private equity funds in healthcare chains has already
increased to US$ 20-30 million from US$ 5-15 million, as per PriceWaterHouseCoopers.
The importance and usefulness of the Healthcare Industries and Hospitals have made Insights Success to shortlist few
companies which are suitable for the listing of “The 10 Most Valuable Healthcare Solution Provider, 2016.” These are
the companies who are providing the best Healthcare solutions while setting the industry standards.
Our cover story for this magazine, ‘Biophore’ is one of the Most Valuable Healthcare Solution Provider Company,
stands alone in the Healthcare Industry, and develops the APIs formulations for new Generic Drug. Biophore is
focusing on creating superior value and proposition by providing ‘end to end’APIs solutions and achieving excellent
satisfaction through continuous innovation, and leaving the mark in the research & development space.
Flourishing Healthcare Sector of India
MOSTVALUABLE
10 HEALTHCARE
SOLUTION
PROVIDER
The

Neotia Healthcare
Initiative Limited
www.ambujaneotia.com
Mr. P. L. Mehta
Managing Director
Neotia Healthcare Initiative Limited is the healthcare arm of
the prominent and diversified Ambuja Neotia Group, which has
interests in Real Estate, Hospitality, Healthcare, and Education.
Atlanta Healthcare is the India’s No.1 Air Purifier Brand
making a difference with their pioneered air purification
technology in the country.
TM
Atlanta Healthcare
www.atlantahealthcare.in
P.K. Jain
Founder & MD
Vibhor Jain
CEO
Biophore
www.biophore.com
Founder & CEO
Founder & CSO
Biophore is an R&D driven company which develops the APIs
for new generic drugs.
Cloudnine
www.cloudninecare.com
Founder, Chairman
& senior neonatologist
Cloudnine is a facility dedicated to providing exclusive and
comprehensive services in maternal and child care, which
includes Maternity, Gynecology, Pediatrics, Intensive Care,
Fertility, and Stem Cell Banking.
DDF Healthcare Consultants established in 1997, is a unique
hub of skill sets, leading healthcare consultancy organization,
providing research, analysis, and consultancy services, in
various fields.
DDF Healthcare Consultants
Pvt. Ltd.
www.ddfgroup.com
www.ddfhealthcare.com
Prof Amit Bose
Shobhit Chauhan
& Saurabh Chandra
Co-Founders & Directors
Healthcare Consulting
Services
www.healthcareconsultingservices.in
Amit Sontakke
Managing Partner &
Principal Consultant
Healthcare Consulting Services is healthcare advisory &
consulting firm was established in Mumbai, rendering end to
end solutions to hospitals and healthcare institutions with their
marketing strategies, and assisting hospitals with operations
management.
Dr. Vivek Desai
Founder & MD
Hosmac India is a pioneering name in the field of Hospital
Planning & Management consultancy in India.
Hosmac India Pvt. Ltd.
www.hosmac.com
MEDALL Healthcare (Medall) is South India’s largest &
India’s fastest growing integrated diagnostic services provider,
with over 2,500 competent and committed individuals and with
over 200 MD Radiologists, Pathologists, Biochemists, and
Microbiologists.
MEDALL Healthcare
Pvt. Ltd.
www.medall.in
Raju Venkatraman
MD & CEO
SNG India is leading Healthcare & Medical Equipments,
providing high-tech Healthcare Automation in the space of
Healthcare Logistics, Hospital Pharmacy Automation, Hospital
Warehousing, and Stores Automation.
Sun Narula Group India
www.sngindia.org
Puneet Narula
Director (Projects
& Technical Head)
Pankaj Narula
Director (Marketing
& Business Development)
Tribeca Care Pvt. Ltd.
www.tribecacare.com
Tamojit Dutta &
Prateep Sen
Founder & Co-CEOs
Tribeca Care is one of India’s premier Home Health
Companies that delivers personalized care to patients in the
comfort of their homes. Recovery at home is typically cheaper,
better and more convenient than in a hospital setting.
MOSTVALUABLE
10 HEALTHCARE
SOLUTION
PROVIDER
The

TM
Atlanta Healthcare :
Trailblazers in Air
Filtration Technology
Air pollution has been a
significant concern in India for
more than a decade, and it’s just that it
never got the right attention. One of the
key reasons for the same is that on
occasions, the health impact of air
pollution is long term and therefore
people tend to ignore the short term
symptoms. Accordingly, public at large
needs to be made aware of such health
impact and provide them with the
solution which can help them to tackle
this health hazard. While various
initiatives to curb air pollution are
executed, Atlanta Healthcare in parallel
is offering effective products in the
form of Air Purifiers and pollution
masks to not only help the impacted
segment breathe pure and stay healthy
but also have to save millions of kids
and newborn from bronchial diseases.
Atlanta Healthcare is the India’s No.1
Air Purifier Brand with an endeavor to
help everyone breathe pure air and
make a positive impact for generations
to come. The company is also
collaborating with Governments and
Municipal authorities to help work out
implementation plans to curb air
pollution.
Splendid Leadership
P.K. Jain, Founder & Managing
Director of Atlanta Healthcare, with
more than 40 years of experience in
manufacturing and chemical sector,
started Atlanta Healthcare in 2010 by
P.K. Jain
Founder & Managing Director
Vibhor Jain
CEO24
JULY 2016 |

launching the first range of Air
Purifiers in India. Since the
appreciation of the impact of air
pollution in our daily lives was
limited, he saw this challenge of the
future and invested time and effort in
building this market segment in India,
and launched Atlanta Healthcare. His
role has been instrumental in Atlanta
Healthcare’s ability to create new
products and develop special purpose
filtration technologies customized to
Indian environmental conditions. His
experience in manufacturing and
execution of institutional projects is a
key contributor in enhancing Atlanta
Healthcare’s presence in the B2B
segment.
Vibhor Jain, CEO of Atlanta
Healthcare, is having over 15 years of
experience in consulting firms
including Arthur Andersen and EY
LLP. His background in business
strategy has helped Atlanta Healthcare
implement an asset-light operating
model for both B2B and B2C
segments. Vibhor has been focusing on
Atlanta Healthcare’s growth strategy
including new product development,
newer markets and a robust
distribution strategy that can support
its ambitious growth plans.
Pioneers in Air Purifier Technology
Atlanta Healthcare Air Purifiers are the
most advanced Air Purifiers in India
offering a variety of applications. Air
Purifiers are built with unique, Multi-
Stage Air Filtration Technology to beat
India’s severe air pollution levels.
Purifiers are equipped with a variety of
patented, scientifically designed air
filters which can be used for a wide
range of air purification needs to
remove any pollutant from the air like
Smoke, Dust, Bad Odor, Pollen,
Airborne Infections, PM10, PM2.5,
Volatile Organic Compounds, Harmful
Gases, Fine Paint Vapour.
‘iClusterTM Technology’ which is
Atlanta Healthcare’s unique air
purification technology focuses on
eradicating various pollutants present
in the environment and is very
effective in Indian conditions. This
technology utilizes synchronized
multi-stage intelligent filtration to
provide pure air, which clearly
differentiates the company from a
technology standpoint from the
competitors.
In addition to this, Atlanta Healthcare
has specific offerings in the form of
customized products for various
applications where there are significant
concerns or impact on outcomes
because of air pollution like Hospitals,
IVF Labs, Data Centers, Crèches,
restaurants, bars, nightclubs, etc. Over
500+ institutions [which include 20+
consulates, 50+ hospitals / IVF
centers, 25+ hotels, etc.] use Atlanta
Healthcare air purifiers in addition to
an enormous home-based consumer
segment.
Solutions Driving Growth
The company estimates that the
industry size for air purifier appliances
in India is approximately INR 100
Crores and is likely to grow to approx.
INR 3,500 Crore by 2020. Atlanta
Healthcare is already one of the
leading brands in this segment and
plans to continue to dominate this
segment. According to P. K Jain, “We
plan to continue being a focused
company targeting newer products and
solutions around Air Quality and
purification. While 2016 would focus
on the development of channel and
distribution, in 2017 the company
plans to focus on backward integration
to build larger manufacturing
capabilities.”
New Segments, New Opportunities,
New Growth
Atlanta Healthcare is providing
sustainable, economical and at the
same time cutting edge solutions to the
problem of air pollution. Their aim is
to deliver solutions based on customer
needs and accordingly over the last
seven years the company has
customized products to work
efficiently in Indian environmental
conditions.
“In the coming 9-12 months, one
would see a series of new products in
the air pollution segment being
launched by Atlanta Healthcare to
complete the value chain,” says
Vibhor.
Their new product segments will
harness the power of the “Internet of
Things” which will change the way we
control the quality of air in our homes,
workplaces and cities. The company is
working on solutions to provide “Pure
Air as a Service” (PAAS), which will
take air purification to the next level of
evolution in Smart Homes and Office
Solutions.
We need to ensure
that we attack the
cause of air
pollution. We are
almost reaching a
no point of return
when it comes to
air pollution, and if
we do not act now,
we shall have our
next generation
suffering from
severe health
ailments and
reduced
productivity
MOSTVALUABLE
10 HEALTHCARE
SOLUTION
PROVIDER
The
25
JULY 2016 |

For the first time, in the modern
medical history, US-based
researchers have grown a living
bone in the lab to repair craniofacial
defects (large defects in the head and
face of the patient). It was
experimented on pigs with bone
damage and obtained to be better at re-
growing bones than other methods.
This breakthrough will help in
improving treatments for people with
craniofacial defect and injuries. This
has been made possible by a new
technique which utilizes autologous
stem cells derived from the sample of
recipient’s fat which precisely
replicates the original anatomical
structure of the bone. In this new
method, unlike different procedures
where a scaffold is implanted to
promote the growth, the bone was first
grown externally in the scaffold before
implanting. This new technique
developed by Gordana Vunjak-
Novakovic, a professor at Columbia
University is recognized as a medical
breakthrough of this century.
According to Vunjak-Novakovic,
“We’ve been able to demonstrate
through a clinical-size porcine model
of jaw repair, that this bone, grown in
vitro and then implanted, can
seamlessly regenerate a significant
defect while providing mechanical
function.” Also, she asserts that the
Health Bulletin
26
JULY 2016 |

quality of the regenerated tissue,
including vascularization with blood
perfusion, exceeds what has been
achieved using other approaches. This
step is forward in improving
regenerative medicine options for
patients with craniofacial defects.
Researchers from Louisiana State
University and the Tulane University
in the U.S., made a scaffold and
bioreactor chamber based on pictures
of the jaw defect, to render a precise
anatomical ﬁt. Recipient’s stem cells
are isolated from a small fat aspirate
and, in just three weeks, developed the
bone within a scaffold constructed
from the bone matrix, in a custom
designed perfused bioreactor. The
scaffold they built has unique
advantages for clinical application
because it enables bone formation
without the use of growth factors, and
also provides mechanical function.
An unanticipated outcome was that the
lab-grown bone, after implantation was
gradually substituted by new bone
developed by the body, a result which
was not seen with the implantation of a
scaffold alone, without stem cells.
“Our lab-grown bone works as an
‘instructive’ template for existing bone
remodeling rather than as an absolute
implant,” said Vunjak-Novakovic. “It
makes our implant an integral part of
the patient’s bone, allowing it to adapt
actively to the changes in the body
throughout its life,” she added.
Researchers now incorporate a
cartilage layer in the bioengineered
living bone tissue to analyze bone
regeneration in complex craniofacial
defects of the head and face. Further,
Vunjak-Novakovic said that now,
tissue engineering is indeed changing
the way we approach tissue repairing,
drug testing, disease modeling. “We
now can control the cells to work for
us and make tissues the way we need,
by providing bioengineered conditions
that mimic their native milieu,” she
added.
The way regenerative medicine efforts
are currently underway experimentally
for virtually every type of tissue and
organ within the human body, time is
not far when we will not need organ
donors, but the organs will be grown in
labs from our cells which will also
increase the chances of its acceptance
by the body.
27
JULY 2016 |

DDF Healthcare: Leading Healthcare
Consultancy providing
‘end-to-end’ Solutions
he Indian healthcare division
Tis expanding at a brisk pace
due to its strengthening
coverage, co-operation and rising
expenditure by public as well private
players. The shift in the Government’s
focus on better healthcare facilities and
patients care facilities in the country
has facilitated the investment and
healthcare infrastructure development
by the private sector - ultimately,
increasing the number of hospitals, use
of advanced diagnosis technologies,
cutting-edge medical equipment.
Managing a hospital is also the most
difﬁcult component in the success of
the massive investment that the client
makes to conceive a project.
Healthcare infrastructure requires
extensive support and ancillary
services which complement patient
care.
DDF Healthcare Consultants
(DDFHC) is a pioneering name in the
ﬁeld of Hospital Planning &
Management Consultancy in India.
DDFHC offers the broad range of
healthcare services provider to meet
these growing challenges in a changing
environment. DDFHC professionals, in
conjunction with their Center for
Health Solutions, bring the innovative
strategies and perspectives motivated
by deep industry research to help
clients lead their organizations
effectively into the future.
Saurabh Chandra
Co-founder & Director28
JULY 2016 |

Excellent Leadership
Prof. Amit Bose, Co-founder &
Director of DDFHC, a graduate from
the University of Roorkee (now IIT)
Roorkee. Prof. Amit is the driving
force behind the company, and he
leads the team of experts in various
fields for implementation of projects of
various magnitude and nature, ranging
from the planning of townships to
creation of built forms. He has worked
in India and abroad in diverse fields,
ranging from teaching and research to
development planning, policy
planning, and disaster management
and having an experience of more than
three decades.
Shobhit Chauhan, Co-founder &
Director of DDFHC, is an architect
from the University of Bombay and
has an expert keen acumen for Project
Planning, Administration, and Project
Management. He heads the Business
Development Division and has been
involved in conceptualization to
commissioning of large projects. His
forte lies in mentoring and developing
creative talent by leading various
design teams of health and industrial
projects.
Saurabh Chandra, Co-founder &
Director of DDFHC, a graduate of the
University of Bombay, has more than
15 years of project planning,
monitoring and execution experience.
He heads the Architecture Division of
the organization and looks after
international collaboration and
overseas projects including master
planning of Dubai Outlet City. His
interest in technology has kept
DDFHC ahead all times and has
provided an edge to DDFHC by
developing new presentation
techniques and imaginative ideas.
Broad Spectrum of Healthcare
Services
Since its inception DDF Healthcare
Consultants has grown rapidly to
become a unique hub of skill sets
which cuts across various facets,
provides the entire range of services
that any health care service provider,
may require; undertaking market
research, feasibility studies, detailed
architectural design, project
co-ordination, equipment procurement,
commissioning assistance, conducting
operational audit for existing hospitals.
The primary services company
provides are Project
Conceptualization, Infrastructure
Planning, Service Planning,
Equipment Planning, Organizational
Development and last but not the least
Project Management & Hospital
Operations.
“Our biggest trend is ‘In-depth
analysis’ we are good at analyzing
and advising accordingly. So once
you have in-depth knowledge of what
is happening or what going to
happen, you can advise the client the
current things to follow,” says
Saurabh Chandra.
Successful Team, Successful
Company
DDF Healthcare Consultants has the
excellent, motivated crew of highly
qualified and accomplished Doctors,
Architects, Engineers, Healthcare
Experts, Business Administrators and
Project Managers. These experts have
vast experience in managing
healthcare projects of diverse nature &
capacity, and providing ‘end-to-end’
healthcare solutions. It starts from the
feasibility of any medical facilities
which need to put up, to the actual
delivery of the project with including
all the things like; equipment,
planning, project management,
environing the clients, etc. to provide
end-to-end solutions for healthcare
consultancy. Key personnel of
DDFHC have worked in India and
abroad and have won competitions and
awards for outstanding work.
“When we start with the project,
technology is changing every months
or quarter, for this, we have a
specialized team, which keeps a tag
and focusing on the new technologies
and then give advice to the client
accordingly,” asserts Amit Bose.
DDFHC is involved in lots of projects,
some of them are; private hospital,
medical colleges, organizations,
institutes, etc. one of their very
prestigious projects is Tata Memorial
Hospital. Also, in future, they have a
vast plan to cover the list of healthcare
projects.
Our objective is
to become one of
the leading
Consultants in
Healthcare
Planning,
Engineering and
infrastructure
operations in the
world
MOSTVALUABLE
10 HEALTHCARE
SOLUTION
PROVIDER
The
29
JULY 2016 |

improve on our abysmal health indices,
we have concentrated our efforts in
primarily improving the last mile
issues while turning a blind eye to the
equally critical first mile problems.
What is a First Mile Problem?
“I’m too young to worry about heart
disease,” “I’d know if I had high blood
pressure because there would be
warning signs.” “My family has a long
history of Diabetes, and I can’t escape
it,” myths like these are indicative of
the true issues which need addressing.
Recently, a leading organization
unveiled its non-invasive breast cancer
screening device, and the promo
carried women walking into a
diagnostic center for her annual breast
cancer preventive check-up and being
screened with this new device.
However, what experts failed to
question, was, why would that woman
walk that mile to the center in the first
place? Is she aware that she needs to
go for such regular screenings?
Healthcare in India is at a
unique crossroad. While it
boasts of some of the finest
physicians, low-cost treatment, and
affordable medications, it is reeling
under the pressure of skewed doctor to
patient ratio, information asymmetry,
and a highly unregulated marketplace.
We have made rapid advancements in
areas such as banking, telecom, and
manufacturing, but, innovations in
healthcare, for varied reasons, seem to
be concentrated in solving the problem
of few while leaving the majority to
work their way through without much
assistance.
In recent times, there has been an
increasing diligence towards improving
the standards of healthcare in India.
Various initiatives by both Govt. bodies
and private players (Established and
Startups), targeted at both urban and
rural population, are aimed at
improving the reach and quality of
care. However, in this pursuit to
This is what, we, at AllizHealth,
believe is a classical first-mile
problem. A situation where people
despite having choices at hand, are
unable to select one due to lack of
adequate context or a holistic
understanding of their body and health.
Every year, roughly 5.8 million Indians
die from heart and lung diseases,
stroke, cancer, and diabetes. In other
words, 1 in 4 Indians risks dying from
a Non-communicable disease before
they reach the age of 70. Part of this
problem is precisely due to this lack of
early warnings or inability to put the
pieces together and make an informed
decision. A person might have an
access to the best weight management
app or finest of wearable, but, if there
isn’t adequate knowledge of the perils
of high BMI, why would she act?
The Opportunity
The enormity of this challenge
certainly creates as big an opportunity.
Healthcare in India - A First
Mile Problem
By Gaurav Vij, Founder of Allizhealth
CXO Stanpaoint
30
JULY 2016 |

The proliferation of smartphones,
access to the internet and an
increasingly “click” friendly
population does provide an opportunity
to leverage technology and address the
first mile challenges. As per Gartner
report, healthcare IT spend in India is
expected to rise 3.4% to $1.2B in 2016.
Same time, the total preventive care
market in India is estimated to be over
~$800M. The big opportunity thus lies
in coordinating the initiatives in both
the sectors to build an ecosystem
which starts with the basic
fundamental of helping people
understand their health better and then
hands holding them resources to
manage their health effectively.
At AllizHealth, we are building such a
health platform which would help
people figure their risks early and then
use various resources to track and
manage the same. By virtue of our
association with some of the leading
insurance and care providers in India,
we are now managing the health of
over 500,000 users across India. Using
advanced analytics, various medical
models, and predictive algorithms, we
are able to predict accurately the risk
of every individual to various health
conditions ranging from diabetes,
CVD, CHD to mental and emotional
health. Once we have figured the risks,
our automated care program ensures
that users are encouraged to manage
their risks and adhere to their
personalized care plans.
Once we have helped our users figure
their risks, it opens up avenues to hand
hold them to various care management
options. Recommending calorie
counting apps to wearable’s, reminders
on medications, online lab test
booking, medical second option, doctor
chat to comprehensive condition
management programs; the platform
has the potential then to tie up various
last mile niche service options. Thus
the platform, by way of addressing the
first-mile issue of risk identification
and user health education, helps build
the complete preventive care
ecosystem.
The Road Ahead
Addressing the first-mile problem
would involve unearthing health
problems even before they exist. The
key to doing so would depend on well
we are able to encourage users to
provide that information and secondly,
how effectively we are able to analyze
the same and get back to the user with
meaningful interpretations. It would
also involve collaboration between all
the stakeholders involved starting from
insurance companies, healthcare
providers, pharmaceutical companies
to various niche providers such as
healthcare at home services or
wearable device manufactures.
So far, the industry has thrived on a
lack of user participation in managing
his/her health and relying entirely on
the care giver to take the decisions on
their behalf. However, if we are to
improve on the abject state of
healthcare in India, we have to build a
user-centric system driven by the core
objective of helping users figure their
health better and have all the
information on their hands to make
informed health decisions. We are quite
optimistic and believe, that the next
wave of healthcare innovation in India
would be focused on addressing
fundamental issues and not try to
replicate the solutions from the west.
About AllizHealth
Founded in 2013 and based out of
Pune, India, AllizHealth is a health
tech venture in the preventive care
space. It was founded by Mr. Chinmoy
Mishra, Dr. Rasmi Mishra, Mr. Gaurav
Vij and Mr. Dhairya Gupta. At present,
it is a 30 member team backed by
Mumbai Angels and with some of the
leading physicians on its board.
Through its proprietary health
management platform, AllizHealth is
looking to address the growing concern
of Non-Communicable and lifestyle
related diseases in India.
Gaurav Vij
Founder
Allizhealth
CXO Stanpoint
31
JULY 2016 |

Healthcare Consulting Services:
Preparing Hospitals
for KPI Excellence
n the recent years, the landscape
Iof the Healthcare Industry has
changed with the advent of
technology. Just a few years ago,
hospitals infrequently saw the need to
advertise and promote, or market its
brand in India. The healthcare
ecosystem was much simpler and
straightforward. But all that has
transformed over the past 20 years and
has grown more sophisticated. Better
hospital infrastructure, establishing a
standard of excellence and marketing
& media planning for hospitals is
almost an obligation. The marketplace
is much more competitive, and each
healthcare institution is jockeying for
an advantage. Often, hospital
marketing and their media planning are
stringent which makes it challenging,
but Healthcare Consulting Services has
emerged as an expert, rendering end to
end solutions to hospitals and
healthcare institutions with their
marketing strategies to espouse and
leverage brand positioning as a growth
strategy and also assisting hospitals
with operations management.
Meet the Maestro
The bellwether of transformation was
founded by eminent professional Amit
Sontakke, Managing Partner &
Principal Consultant Healthcare
Consulting Services (HCS). Amit is
having very productive and fruitful
experience in the ﬁeld of Hospital
Operational Management and
proﬁciency for optimization of
resource deployment in existing
Amit Sontakke
Managing Partner & Principal Consultant32
JULY 2016 |

facilities and superfluous
business generation in the
unit/hospital/project. His core skill is to
achieve faster market response and
decision making, increase
performance, reducing cost and
strengthening competitive advantage
for Healthcare projects.
He is a Master of Business
Administration (MBA) in Hospital
Administration from Institute of
Management Studies (IMS), Indore in
2001 and he has completed advanced
course in Senior Management Program
from IIM Calcutta in 2013-14 . He is
having 16 years of experience in the
major Multi-specialty Hospitals &
Multinational Companies namely
Hinduja Hospital, Manipal Group,
Reliance ADAG Healthcare in senior
positions. He has been instrumental in
developing Health Management
vertical (India Operations), as a Vice
President of Alere Medical, a Global
MNC. During this time he got global
exposure of healthcare market &
opportunity to meet healthcare
professionals in Atlanta, Seattle, San
Francisco, Taiwan, Malaysia & Paris to
exchange ideas for business model
validation.
A Broad Spectrum of Services
Since its inception in 2013, the
company is committed in preparing
hospitals to engage future challenges
and renders end to end solutions like
Operations GAP Management,
Marketing & Branding Strategies,
Media Planning, Establishments of
Clinical & Non-Clinical planning,
helping hospitals with adequate and
competent manpower & media
equipment planning, Quality
benchmarking and last but not the least
managing and integrating Information
Technology to the processes.
To find success in this modern time,
hospitals need effective strategic
planning, proper infrastructure, best
medical professional consultants,
human resource allocation, clinical
planning, sufficient knowledge &
exposure towards statutory
compliances and particular attention to
the hospitals marketing and sales. HCS
services are specially designed
considering these multitudinous
obstacles and these services contrive to
overcome existing challenges clients
face today.
A Glimpse of Inspiration behind
Finding the Company
According to Amit, “The underlying
motive behind establishing this firm is
to reform and serve the hospitals better.
We strive for standardization in the
hospital and healthcare system. Our
idea is to help stalk the building blocks
of the mid-size hospitals, less than 150
beded hospital.” “Over the years of
experience, every institution has its
system and culture of working which
doesn’t require any change but needs
streamlining as per the industry
benchmarks. We help the hospitals
simplify and assist them to sustain
within the available resources,” he
added.
Paving the Way by Overcoming
Obstacles
Being a small industry, it has many
competitors which they come across.
But HCS vision and goals remain the
same which help them differentiate
themselves from others. The key
differentiator is “We evaluate &
measure standards of the Hospital by
setting key performance indicator
(KPI) dashboard for individual
hospitals.”
While discussing most daunting tasks
the company has faced, Amit has
revealed that the biggest challenge was
to help them recognize and expose
them to the macro ecosystem of the
industry and letting them out of their
protective shells & coverings.
Along the way, the company has
achieved milestones and which proves
that the company has made a
stronghold in the Healthcare Industry.
Amit shared, “GAP Analysis for a
hospital set-up was our first milestone.
‘Hospital Health Check Up’ was the
name given for the GAP Analysis,
which was started by only two of us at
the beginning. ‘Commissioning of the
Hospitals/Clinics’ was the second
milestone we achieved. We
successfully commissioned two major
centers, one in Delhi & other in
Bangalore for an MNC Investor. This
led us to reach our third milestone of
managing a mid-size hospital. To
manage the complete business
operations were a critical turning point
and led us to our vision of Managing &
Sustaining the Hospital Growth.”
Aggressive Roadmap
The company plans to grow from
managing few couple of hospitals to
10-12 hospitals in each state. HCS has
started talks with University Hospitals
of the USA to collaborate with them to
share clinical expertise with their
managed hospitals. The company
wishes to create their “Administrative
& Clinical pool of Talent” to be routed
in all of their managed hospitals to
provide the best of clinical and
Management expertise, even at the
remotest level of the state. Amit also
revealed that their long-term goal is to
get into 10 -30 cities and manage at
least 1000-5000 beds in the next five
years.
We strive for
standardization
in the hospital
and healthcare
system
MOSTVALUABLE
10 HEALTHCARE
SOLUTION
PROVIDER
The
33
JULY 2016 |

Hosmac India:
Asia’s Largest Boutique Hospital
Planning & Management
Consulting Firm
osmac India is a pioneering
Hname in the field of Hospital
Planning & Management
consultancy in India. Since its
inception in 1996, Hosmac has grown
rapidly to become a unique hub of skill
sets which cuts across various facets of
a health care industry ranging from
Business Consultancy, Market
Intelligence reports, Due Diligence,
Turnkey Hospital Design, Project
Management, Equipment Planning &
Procurement, Commissioning
hospitals, Operational audits, etc.
The company understands the vision
and sentiment behind building a
healthcare facility and the unique
nature of its demands. Against this
backdrop, the company provides an
invaluable range of total solutions to
suit the elaborate requirements of their
clients not only efficiently, but with
precedence to quality service within
the framework of an ISO 9001:2008
certification. The firm has established
its presence in India and Middle East
and has 120 employees and is
considered a pioneering name in the
‘Healthcare Consulting arena in
Asia.’
Hosmac India is the result of zealous
efforts of Dr. Vivek Desai, Founder &
Managing Director. He started his
career as a doctor, acquired his MBBS
degree from the Rabindranath Tagore
Medical College, Udaipur, and then did
management training in various
Dr. Vivek Desai
Founder & Managing Director34
JULY 2016 |

prestigious colleges in India like Tata
Institute of Social Sciences (TISS
Mumbai), Narsee Monjee Institute of
Management Studies (NMIMS,
Mumbai) Birla Institute of Technlogy
& Science (BITS, Pilani).
Initially, Dr. Vivek worked as an
Administrative Medical Officer at
Hinduja Hospital, Mumbai for nine
months. This is where he realized that
his calling was for Hospital
Administration and went on to first
work with HOSPIC (a consultancy
firm in Mumbai), and then in 1996
went on to establish Hosmac India.
The company initially started working
on feasibility reports and market
research and then gradually went on to
get the prestigious project of designing
Asian Heart Institute, Mumbai in
1999. Dr. Desai with his associates
over a period of 20 years have
multiplied to a team of 120 people
with offices located in Mumbai, Delhi,
Bangalore, and Dubai. Hosmac had no
looking back and started bagging
consultancy projects like Dr. LH
Hiranandani Hospital, Godrej
Memorial Hospital, Apollo Hospitals,
Fortis Healthcare, Max Healthcare,
Hinduja Hospital, Lilavati Hospital,
Medanta, Believer’s Church Medical
College, CMC Vellore, and
multilateral agencies and private
equity funds like World Bank, USAID,
WHO, Carlyle, Actis Advisory,
Warburg Pincus, IFC, etc.
Hosmac has notched up an impressive
string of projects in India and abroad.
Hosmac provides the entire range of
services that any health care service
provider may require: undertaking
market research, feasibility studies,
detailed architectural design, project
coordination, equipment procurement,
commissioning assistance, conducting
an operational audit for existing
hospitals.
“To provide wide-ranging services,
Hosmac has a motivated team of
highly qualified and experienced
professionals (doctors, MBAs,
architects, engineers, and project
managers). On a cumulative basis,
these professionals have rendered
more than 500,000 man hours of
consulting services to over 500 clients,
designed 20.0 million Square feet of
hospital space, and have coordinated
hospital projects worth more than 10.0
billion INR,” says Dr. Vivek Desai.
While discussing initial challenges
faced by the company, Dr. Desai
revealed, “Initially, Hosmac
concentrated more on quantitative
growth but later, started focusing on
qualitative talent. There was a lack of
concentration on initial Brand
Positioning and Marketing, which was
later taken care by hiring services of a
PR agency, designing a dynamic
website, and participation in industry
exhibitions/conferences. Data security
was an issue, and proper precautions
were taken to safeguard the data.”
Hosmac stays on top of what’s next in
the services which helped the company
immensely to overcome stagnation.
Hosmac’s design studio uses REVIT
software from Autodesk which designs
hospitals in 3D to avoid any clash of
services during construction phase and
also helps in accurate quantity
estimation. “The company identifies
new technology as a key enabler to
accelerate their transformative
strategies. Since the company aimed at
growing fast, the only option was to
keep diversifying which helped them
to generate funds for growth by
providing different types of services,
and also kept them ahead of the
competition,” Dr. Desai added.
At a personal level, Dr. Desai’s
ambition is to set up an educational
center of excellence for healthcare
management and research. Continuing
his efforts to contribute meaningfully
to the industry, he and his young team
launched Healthcare Executive, a
business magazine devoted to the
sector and in a short span of four years
has become a must read for healthcare
managers and is available as an App
on iOS and Google Play. The
magazine also organizes a Thought
Leadership Summit every year to
commemorate Hosmac’s commitment
to innovation’s in the field of
healthcare.
Hosmac India set up Hosmac Middle
East in the Dubai Healthcare City in
2007 and later shifted to an owned
premise in the JLT Multimodal free
zone in 2012, with another branch
office in Abu Dhabi opened in 2016,
and is already doing work in UAE,
Saudi Arabia, Oman, Kuwait, Qatar,
and Africa. There are plans to open
similar subsidiaries in Africa and Far
East.
Hosmac born
with the vision
to be leading
facilitator of
quality
healthcare
worldwide &
Building
Tomorrow’s
Healthcare
Systems Today
MOSTVALUABLE
10 HEALTHCARE
SOLUTION
PROVIDER
The
35
JULY 2016 |

BabyBerry’s Journey
Towards Success In Child
Health and Wellness Platform
Interview
with
Insights
Success
Balasubramanian Venkatachalam
Founder
BabyBerry
Q. There are so many apps getting launched daily,
however what got our interest to speak to you was
because you shard BabyBerry is a Made in India global
parenting app - explain this to our readers.
True BabyBerry is very much a home-grown platform for
informed pregnancy & smart parenting but when it comes
to its features, it’s utility as a smart parenting tool makes it
a Made in India global product. The level of personalization
that BabyBerry offers makes it appealing for any parent.
BabyBerry lets contemporary parents take charge of their
child’s wellness.
BabyBerry’s “from pregnancy to parenting” features aim to
proactively equip new-age multitasking parents with a
personalized reckoner to keep their pregnancy & child
wellness in their own hands & they can have a smooth
sailing as smart, informed & self-reliant parents.
Q. How many downloads has the app seen. You also
shared that more than a couple of downloads are being
seen for the same child - do you see this trend growing.
BabyBerry was launched in November, 2015 & till date we
have had hundred and seventy thousand (1,70,000 and
counting) downloads.
36
JULY 2016 |

Absolutely yes on seeing more downloads and BabyBerry
playing an important role in the life of a parent. The
demand will further increase as most of the babies are born
in nuclear families and not in their home town or city. So
these parents are more anxious and they seek help,
information and advice through digital mediums.
Q. How are parents using BabyBerry? Do share
customer feedback.
Out of the many features which make BabyBerry as the
necessary standby for new age parents, we have had huge
testimonials from parents & doctors for the following
salient features:-
Baby Kick Counter
To ease the anxiety associated with monitoring the
movement of the baby at home, the BabyKick Counter
helps parents to record the baby’s movements at different
times of the day. It is also the fun way to keep the couple
engaged in their beautiful journey of parenthood. Comes as
a great relief for working mothers.
Communique
The communique section is any parents’ information
encyclopaedia. This intelligent-information tool gathers
pre-natal & child wellness content from experts, leading
doctors, nutritionists, dietitians and Independent consultants
who are well-known in the arena of pregnancy & child-
care.
Ask the Expert
As most of the doctors are pressed for time & can give
limited response to new parents, the BabyBerry App comes
furnished with weekly “Ask the Doctor” section where,
expecting parents can pass on even their simplest of doubts
& can assure themselves a stress-free pregnancy as the
Expert Doctor’s advice comes as a great sigh of relief for
them.
Vaccination Alerts
The IAP recommended Vaccination charts are updated
automatically. The vaccination alerts never let a parent miss
on any important inoculation.
Find a Doctor
When emergency calls, BabyBerry helps you locate a
doctor near you.
Berrycart
BerryCart offers the convenience to shop and get the
product delivered in no time. All products in BerryCart are
handpicked by our experts to ensure that the child gets the
best care, at best of prices.
It’s a delight to share few of the customer quotes:-
Ms. Manjini Abraham, a BabyBerry Parent from
Bengaluru:- “Being a mother, I always tend to ensure
attention is divided equally with my baby and family. It
takes a lot of multi-tasking to do so, and God has blessed
me with those skills. I’m also curious, eager and want
the best for my baby. After researching a lot of options,
BabyBerry allowed to ease me into being a more
knowledgeable mother. I can clearly track progress and
understand how my baby develops through her growing
years. I feel more confident to bring up my daughter,
since some of the best baby care knowledge is more
accessible on my phone.”
Ms. Ruchi Verma, a BabyBerry Parent from Pune:- “All the
child relevant data once on BabyBerry, is a lifetime
repository on your child.” BabyBerry also has a huge
support of an informed well-read back office support as
well.”
Mr. Sam Praveen, A BabyBerry Parent from Bengaluru:- “
BabyBerry offers me instant gratification. BabyBerry’s
“Ask the Expert” Feature comes as a great stand by as
most of the doctors are pressed for time & can give
limited response to new parents. BabyBerry’s educative
feature on vaccination charts has also helped me to
administer only those vaccinations to my daughter
which are most needed & are not most marketed &
letting my daughter be pricked than what is actually
necessary.”
Q. May 2016 saw the launch of services for the expecting
parent. Throw some light on this.
Anyone would agree that Parenthood commences from the
day a mother conceives & given with all the pressure the
new age couples live with in a nuclear family set up, there
was this huge need to let these couples have something
handy at their disposal to help them lead a comforted &
stress free prenatal journey. So having tested our grounds
with our parenting features, we realised it was time to take
37
JULY 2016 |

BabyBerry to the next level of support for the new age
expecting parents.
Some of the Salient features For Expecting Mothers/Parents
are:-
Pregnancy Calendar
BabyBerry’s Pregnancy Calendar helps expecting mother’s
to be in control of their emotional & physical changes as
they progress through their life changing 9 months. The
Pregnancy Calendar helps them benchmark & manage
healthy weight during the second & third trimesters.
Foetus Development
This salient feature keeps parents’ to be updated on the
week-wise development of the foetus. It’s a ready reckoner
on how the foetus is developing.
BabyKick Counter
To ease the anxiety associated with monitoring the
movement of the baby at home, the BabyKick Counter
helps parents to record the baby’s movements at different
times of the day. It is also the fun way to keep the couple
engaged in their beautiful journey of parenthood.
Ask the Expert
As most of the doctors are pressed for time & can give
limited response to new parents to be, the BabyBerry App
comes furnished with weekly “Ask the Doctor” section
where, expecting parents can pass on even their simplest of
doubts & can assure themselves a stress-free pregnancy as
the Expert Doctor’s advice comes as a great sigh of relief
for them.
Communiqué
The communique section is any expecting parents’
information encyclopaedia. This intelligent-information tool
gathers pre-natal content from experts, leading doctors,
nutritionists, dieticians and Independent consultants who
are well-known in the arena of pregnancy & childcare. So
sit back, relax and plunge into this ocean of knowledge to
ﬁnd out what’s best for your pregnancy wellness.
Q. What can we expect from BabyBerry in the next six
months?
Now with over hundred and seventy thousand (1,70,000
and counting) parents using the BabyBerry platform our
biggest challenge is to upscale it and provide the best to the
users. We will be launching a marketplace for children and
baby products. The market place will exclusively focus on
products that thelp parents track and nurture development
of their children.
38
JULY 2016 |

diseases or wounds serve as the damaged internal organ
system. Stem Cells can be acquired from several sources;
ﬁrst, isolated from the human embryonic cells or
umbilical cord blood, called as Pluripotent stem cells. It
can easily make another type of cells such as blood cells,
muscle tissue, brain cells, nerve cell, etc. and many
others. Second, isolated from adult human organs and
tissues, called as multipotent stem cells also known as
somatic stem cells.
Stem cells transplant have opened new doors of hope for
the diseases which are considered as incurable today.
Stem cell transplants can restore blood-forming stem
cells in patients who have had their bone marrow
destroyed by the large doses of chemotherapy and
radiation therapy that are used to treat certain cancers.
For example, in multiple myeloma and some other kinds
of cancer, stem cell transplant can work directly against
the cancer.
Stem cells propose a bright future for the therapeutic
world by afﬁrming treatment possibilities for the diseases
or disorders which are currently as incurable. As stem
cell research advances, we can hope to observe new
frontier of therapeutics in the coming future.
ur individual life is extremely reliant on the
Otechnology that has been developed till date.
Technology has improved with years, and it has
transformed the way we live, the way we purchase products,
the way we communicate, the way we learn, the way we
travel and so many advances have been brought about by
these technological advancements. As people’s demands
lifestyle change, the demand for improving the type of
technology we use is high. Almost everything we use has
been innovated to better standards. One of the important and
game changing advancement this modern world has given to
the mankind is Stem Cell Therapy. Stem cell therapies are
considered as among the most promising new strategies
against degenerative, traumatic, and oncogenic diseases.
Stem cells therapy is a new area in medicine as it has the
potential to regenerate and rejuvenate damaged tissue. Few
current therapies, such as bone marrow transplantation
already utilize stem cells for their potential of regeneration of
damaged tissues. Other treatments that are under research
involve transplanting stem cells into an injured body part and
allowing them to grow and differentiate into healthy tissue.
Stem Cells offers remarkable and unique potentials to develop
all new, different kinds of regenerative cells for treating
‘Stem Cells’ Our Pawned
Regenerative Guards
39
JULY 2016 |
Exclusive

MEDALL Healthcare:
“Stay Aware! Stay Healthy!”
edical Diagnostics is
Mproviding essential data
along the healthcare
continuum. Lab tests currently
represent a small percentage of the
total healthcare spending while
inﬂuencing most of the treatment
decisions. Driven by trends such as
aging population, unhealthy lifestyles
and the rise of chronic diseases, the
role and importance of medical
diagnostics is fast expanding in India.
Since 2009, MEDALL Healthcare has
been leading from the front in the
radical transformation of healthcare
services delivery through their medical
diagnostics services, with a vision to
provide laboratory, radiology imaging
and other relevant services to help
serve and solve the health-related
challenges of its customers.
MEDALL Healthcare (MEDALL) is a
South India’s largest & India’s fastest
growing integrated diagnostic services
provider, with over 2,500 competent
and committed individuals and over
200 MD Radiologists, Pathologists,
Biochemists, and Microbiologists.
MEDALL has over 2000 points of
presence in 8 states including Tamil
Nadu, Karnataka, Andhra Pradesh,
Kerala, Pondicherry, Jharkhand,
Telangana, and Maharashtra. Apart
from establishing a chain of diagnostic
centers, MEDALL has also created an
integrated healthcare delivery platform
with the comprehensive range of
diagnostic services in radiology and
pathology under one roof. The
company offers the comprehensive
range of imaging services like CT,
MRI, Ultrasound, Doppler,
Mammography, Bone Mineral
Raju Venkatraman
MD & CEO40
JULY 2016 |

Densitometry and Nuclear medicine.
The company also offers a wide range
of laboratory services, like
Biochemistry, Hematology, Serology,
Microbiology, Immunology, Cytology,
Molecular Biology, Special Chemistry
& Clinical Pathology. Patient Safety
with low radiation doses & tailoring
the protocols to children are some of
the unique features offered by
MEDALL.
Delivering high-quality results from its
NABL accredited state-of-the-art
Central Processing Labs, MEDALL
has earned trust of millions of
customers’ in the last so many years,
and has effectively leveraged the
strength of its integrated Radiology &
Pathology platforms to offer tailor
made health check packages like
Platinum Health Check, Well Women’s
Package, Senior Citizen’s Package,
Arthritis Package. Over 3000
corporates have partnered with
MEDALL for their corporate &
executive employee health checks. The
company serves over 10 million
customers & performs 25 million plus
tests annually.
Meet the “Adept Serial
Entrepreneur” behind MEDALL
MEDALL Healthcare was founded by
Mr. Raju Venkatraman in 2009, with
a mission to bring affordable
healthcare services for all. He is a
distinguished alumnus of IIT Madras
and IIM, Ahmedabad. Mr. Raju is a
go-getter, and has built several
companies in a career spanning 35
years. In his career, he has done an
outsourcing deals worth over USD 2
Billion dollars, managed 25,000 plus
employees and raised over 700 million
dollars of equity. Raju has traveled to
over 38 countries and has managed
business in 18 countries.
Acting as the main driving force
behind MEDALL, Raju is also the
chairperson of the WPO Chennai
Chapter (World President’s
Organisation) and had been elected as
the President of Madras Management
Association for the year 2014-15.
Recipient of Entrepreneur Award from
TiECON from Tamil Nadu
Government in 2008-09, President of
TiECON, 2013 Chennai Chapter and a
widely recognized expert & speaker in
the field of business process
outsourcing and healthcare industry
are few more jewels in the crown Mr.
Raju have.
Serving Mankind and Making a
Difference
MEDALL Healthcare was chosen by
Government of Andhra Pradesh to
implement the statewide free lab
diagnostic services in over 1300
hospitals and health centers across the
state. MEDALL’s compassionate and
solicitous effort benefited over five
Crores people across 13 districts in the
state through world class diagnostic
services. The patients gained access to
advanced tests processed in automated
analysers with computerized reports in
Biochemistry, Immunoassay,
Hematology, Cytology, Microbiology
& Histopathology. MEDALL has also
partnered with the governments of
Tamil Nadu, Karnataka, Jharkhand,
Telangana through Public Private
Partnerships (PPP) to provide
diagnostics services with dignity to the
poorest of the poor. In all these
projects, MEDALL serves the
customers who are below the poverty
line with dignity, accuracy of testing &
fastest turnaround time.
Feathers in the Cap
MEDALL Medical Academy
(MMA) is a division of MEDALL that
concentrates on training graduates in
imaging technologies. Professionals
get trained by eminent Radiologists
and Sonologists, thus bridging the gap
of acute shortage of qualified and
skilled diagnostics professionals
within the domestic market in India.
MEDALL Behavioural Health
Services (MBHS), another division of
MEDALL works towards bridging the
gap between the ever increasing
prevalence of mental illness and the
lack of awareness of the same among
public. The services offered include
Individual Counseling, Family &
Marital Counseling, Psychological
Testing, Consultation to Corporates &
Educational Institutions.
MEDALL’s unique “Health on
Wheels” model, a mobile diagnostics
initiative to provide corporates the
platform to avail quality diagnostic
services at their doorstep, to provide
doctor’s consultation, blood collection,
ultrasound and ECG and X-ray
facilities.
As MEDALL grows by leaps and
bounds, the organization is focusing
towards bringing a paradigm shift
from “Cure to Care”, spreading
awareness about the importance of
“Preventive Health” checks and
continuous monitoring of health
parameters.
Health Diagnostics
Industry is growing
rapidly due to
increased awareness
of consumers and
accessibility to
affordable tests.
Several state
governments are also
outsourcing the
Diagnostics tests to
improve the
effectiveness &
efficiency. Medall
management team is
poised for significant
growth in this
segment of healthcare
industry
MOSTVALUABLE
10 HEALTHCARE
SOLUTION
PROVIDER
The
41
JULY 2016 |

SNG India: Leading Healthcare
Solution Provider
of India & South Asia
The velocity at which modern
technology is reshaping our
everyday lives is progressing
at lightning speeds. The impact of
technological innovation advances to
grow, changing all industries as it
evolves. Out of all the industries that
technology is responsible for
accelerating innovation in, healthcare
is one of the most important.
Healthcare labs are now outﬁtted with
modern types of equipment, and
diagnostics techniques and devices like
smartphones and tablets are
commencing to replace traditional
monitoring and recording systems.
Technological advancements in
healthcare have contributed to services
being taken out of the conﬁnes of
hospital walls and blending them with
user-friendly, accessible devices.
Sun Narula Group (SNG) India is one
of the largest independent healthcare
solution providers, with world class
technology products and services. The
company is providing high-tech
Healthcare Automation in the space of
Healthcare Logistics, Hospital
Pharmacy Automation, Hospital
Warehousing and Stores Automation.
SNG has emerged as a pioneer in India
and South Asia with an abiding
clientele, historically over 2000
hospitals and more recently spanning
over 350 leading hospitals and
Pankaj Narula
Director
& Head Business Development
Puneet Narula
Director
& Head Projects and Technical42
JULY 2016 |

healthcare providers.
Persons behind the Facades of
Success
Puneet Narula, Director Projects &(
Technical Head Pankaj Narula) and ,
Director Marketing & Business(
Development) of Sun Narula Group
a.k.a. SNG India or Narula Group,
have taken forward the family legacy
of 62 years and have sculpted overall
strategic direction and effective
operations of the company, ensuring
that SNG remains a front-liner in
providing automation to healthcare
logistics in India.
SNG under the leadership of Mr.
Pankaj Narula has been rated to be ‘top
500 leading healthcare brands in
India by MBI’ & has been recently
awarded as; The Most Emerging Brand
of the year 2015 by Medgate, Top 100
SME in India 2016 by India SME
Forum, and Top 10 fastest growing
healthcare group 2016 by Silicon
Review.
“We are not a mere medical
equipment or a medical supplier
organization. We are a solution
provider, and that is what we focus
on. We are not a product supplier. We
provide customized solutions and
technologies which are continuously
innovated and improved, enabling the
introduction of renovated solutions to
our customers’ time to time,” says
Puneet.
Comprehensive Spectrum of
Services with Stupendous Team
Over the years SNG has evolved as an
infrastructure organization, providing
solutions for enhancing hospital
infrastructure regarding logistics,
automation, regarding patient handling
& healthcare delivery. So the most
important verticals that the company
has today is Hospital Healthcare
Logistics, which is an automation of
materials transport within the hospital,
efﬁcient ,Trunkey ICUs, ERs, OTs
and rightPatient Handling Solutions
from design to execution. The latest
vertical SNG has the Pharmacy
Automation Solutions & Storage
Solutions.
“We are in a very niche product line
and products are for enhancing
hospital facilities and help them reduce
healthcare delivery cost,” says Pankaj.
Reaching New Heights by tackling
Obstacles
While discussing the challenges SNG
has faced, Pankaj disclosed, “One of
the biggest problems the company
faced was that the Indian hospitals
were not ready to spend even a single
dime on logistics automation or
pharmacy automation. They were only
interested in spending money on
radiology and diagnostics. That was a
challenge, so it took us few years to
educate our customers and to make
them aware why they need automation
and better technologies in other areas
as well. Thankfully, they have listened
to us, and everything has evolved since
then.”
Successful Clientele
SNG is one of the only companies in
India or rather South Asia, who has
developed a centralized customer care
department for their clients. Apart from
that, the company has over 60
engineers, spread over the country so
that SNG can provide quick response
to their customer’s concerns. The
company has strong in-house Project
Management Teams & Customer
Support Teams to ensure unmatched
support to the clients, right from design
to commissioning and service support
with a dedicated SNG Customer Care
Department.
SNG’s Outlook on the Future
Aspects
On company’s future plans, Pankaj
revealed that; “We haven’t made SNG
large yet, but we are trying to do it.
Our focus has to be in doing what we
like the most not just making it large.
We like doing this, and we like
creating solutions for our customers.
We have to be focused on customer
needs, the gaps; the voids and we can
ﬁll these shortcomings and provide
clients with the right solution at the
right cost.”
Our vision is, as
a part of the
healthcare
industry, we want
to continue to help
by introducing
latest technologies,
assist to cope up
with the latest
innovations in the
world, while
adapting them to
the Indian
scenario
MOSTVALUABLE
10 HEALTHCARE
SOLUTION
PROVIDER
The
43
JULY 2016 |

TriBeCa Care:
Bringing Elder Care Home
ndia is home to the world’s
Isecond-largest senior population
aged 60 years and above.
According to Jones Lang LaSalle, by
2050, the number of Indian seniors will
equal the country’s under-18
population. The Elderly in India were
traditionally taken care of by their
children or family members. But with
younger generations relocating to other
cities or even countries chasing their
own dreams, many seniors now need to
stay alone. As healthcare improves and
our longevity increases, medical &
non-medical care of the elderly
becomes a major concern for busy
families.
Demand for Senior Care is
driven by a variety of factors and cuts
across socio-economic strata.
Especially as chronic diseases become
more prevalent, good medical & non-
medical care for the aged becomes ever
more critical for a better quality of life.
To improve the quality of
Elder Care and Rehabilitation in India,
Tamojit Dutta along with Prateep Sen,
Elina Dutta and Dr. Shibaji Saha,
launched Tribeca Care in Kolkata 2
years ago. TriBeCa Care is deﬁning
affordable Home Care in India through
a convenient “one-stop” platform that
provides MANAGED Elder Care,
Post-Hospital Care and Chronic Care
for busy families.
Affordable Care: Strong
Infrastructure
Tribeca Care is developing a strong
“Out-of-Hospital-Care” infrastructure
& delivery system to manage long term
care needs outside a hospital
environment. The platform includes
Tamojit Dutta
Founder & Co-CEO44
JULY 2016 |

The 10 most valuable healthcare solutions provider july 2016

The 10 most valuable healthcare solutions provider july 2016

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