1. @shanley

2. Deciding
What to Build

4. Deceit and trickery
Three-headed reptile/beast/humany thing
Demons whipped by demons whipping humans
Lake of boiling pitch
Various diseases
Fraud

5. ROADMAPS

6. Anything with both a
timeline and
features.

7. The answer can’t be
“I don’t know.”

8. But that’s the only
answer that isn’t a
lie.

9. Erosion of trust
between engineering
and the rest of the
business

10. Death march to meet
release dates

11. Marketing
dependency on
product releases

12. Premature decision
making

13. Huge waste of
everyone’s times

14. Inconstancy

15. Inconstancy:
A Sphere of Heaven

16. Get rid of roadmaps

17. Explain their
consequences to
everyone

18. Make a document
called “what we are
working are” and
give everyone edit
access

19. Change the
document when
things change

20. Each person is
responsible for the
expectations they
set

22. Two teams
They fight each other
Endlessly
While carrying heavy weights
Unresponsive
Greed

23. You and your team
aren’t going to
accomplish what you
think you are

24. You will do more
things poorly

25. You will complete
less things

26. You will do easy
things instead of
important things

27. The Wise

28. Take what you think
you can do
Divide by 4

29. Take the time you
think you’ll do it in
Times by 2

30. Make a list of what is
important
Make a list of what
you’re doing
Compare

31. Start with the
important stuff

32. You will never do the
things that aren’t
important

34. Gigantic worm
Vast vile slush produced by ceaseless foul
Icy rain on top of everything
Sightless and heedless of neighbors
Gluttony

35. We have so many
tools!

36. Look we even built
our own tool!

37. We have to use lots
of tools because
nothing is perfect for
us

38. We have to use lots
of tools because
subtle feature
differences
profoundly affect the
way we work

39. We have to keep
switching tools until
we find something
that works

40. The Contemplatives

41. The tools aren’t the
problem
You are

42. Get rid of all your
tools

43. BUT WHAT ABOUT
OUR BUG
TRACKING
SYSTEM
IMPLEMENTED
ACROSS 3
DIFFERENT TOOLS

44. Let the fear take
you
Delete it all

46. Not that bad, actually
Green fields
There’s even a castle
“Inactive” sins
Can’t attain better world
Limbo

47. The state of being
somewhere OK but
you can’t get
anywhere better

48. Technical debt

49. Justice

50. Let’s get really real
about culture

51. I literally don’t care
what kind of furniture
you have

52. Culture is about
what is more
important than other
things

53. Culture picks
between alternate
good things

54. Culture picks bad
things

55. Technical debt is a
cultural problem

56. Features
Technical Debt

57. THE STUFF
UNDERNEATH THE
API

58. Expose internal
ghettos

59. Spread the pain
around

60. Acknowledge
technical debt

62. Swamp-like river Styx
Wrathful fight each other
Sullen lie beneath the water
There’s also a marsh
Anger

63. People have
opinions

64. Not every opinion
makes it

65. Resentment and
distrust

66. Loss of faith in the
product

67. Earthly Love

68. Create a culture
where it’s safe to talk
about the product

69. Not everything
counts as a feature
request

70. Answer “why”

71. Talk more about
tradeoffs

72. Feedback loop

73. Team exercises

74. Extend trust to
people in your
company who aren’t
engineers or
developers

75. For each
hell, a
matching
heaven.

76. Be honest
with each
other