E Marketing Presentation(Www.Isletmeciyiz.Biz)

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Everything about E-Mail Marketing , by Adil ÜNAL (for more www.isletmeciyiz.biz )

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E Marketing Presentation(Www.Isletmeciyiz.Biz)

  1. 1. BEKLENİYORSUNUZ….! Adil ÜNAL - www.isletmeciyiz.biz 1
  2. 2. Adil ÜNAL - www.isletmeciyiz.biz 2
  3. 3. Adil ÜNAL - www.isletmeciyiz.biz 3
  4. 4. by ADİL ÜNAL / CZECH REPUBLIC www.isletmeciyiz.biz Adil ÜNAL - www.isletmeciyiz.biz 4
  5. 5.  Dictionary Meaning of Marketing :  The act or process of buying and selling in a market. Adil ÜNAL - www.isletmeciyiz.biz 5
  6. 6.  quot;Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives.“  -Contemporary Marketing Wired (1998) by Boone and Kurtz. Dryden Press. Adil ÜNAL - www.isletmeciyiz.biz 6
  7. 7. Adil ÜNAL - www.isletmeciyiz.biz 7
  8. 8.  Today, Internet is the most important communication medium of the modern world. Adil ÜNAL - www.isletmeciyiz.biz 8
  9. 9.  With the invent of the new technologies in this area, Internet started to play a major role in society and it transformed a variety of industries’ methodologies to do business.  While having a PC and a modem is enough to be connected, large amount of investments are made in order to develop fast, reliable and sophisticated software systems to do business on the Internet. Adil ÜNAL - www.isletmeciyiz.biz 9
  10. 10.  Simply, Marketing in the Internet age.  E - Marketing is the process of marketing a brand using the Internet.  We have faster global access to customers.  Competitors can appear nowhere.  Customers are becoming less loyal and better informed. Adil ÜNAL - www.isletmeciyiz.biz 10
  11. 11.  Many people who have taken a marketing course have learned about the quot;4 P'squot; of marketing.  Do you know the 4 C’ s of Internet Marketıng ? Adil ÜNAL - www.isletmeciyiz.biz 11
  12. 12.  Consumer wants and needs (vs. Products) You can't develop products and then try to sell them to a mass market. You have to study consumer wants and needs and then attract consumers one by one with something each one wants. Author of the movie Field of Dreams, J.P. Cancilla may have exclusive rights to the phrase quot;build it and they will comequot;. In most cases, you have to find out what people want and then quot;buildquot; it for them, their way. Adil ÜNAL - www.isletmeciyiz.biz 12
  13. 13.  Cost to satisfy (vs. Price) You have to realize that price - measured in dollars - is one part of the cost to satisfy. If you sell hamburgers, for example, you have to consider the cost of driving to your restaurant, the cost of conscience of eating meat, etc. One of the most difficult places to be in the business world is the retailer selling at the lowest price. If you rely strictly on price to compete you are vulnerable to competition - in the long term. Adil ÜNAL - www.isletmeciyiz.biz 13
  14. 14.  Convenience to buy (vs. Place) You must think of convenience to buy instead of place. You have to know how each subset of the market prefers to buy - on the Internet, from a catalogue, on the phone, using credit cards, etc. Lands End clothing, Amazon Books and Dell Computers are just a few businesses who do very well over the Internet. Adil ÜNAL - www.isletmeciyiz.biz 14
  15. 15.  Communication (vs. Promotion) You have to consider the communication instead of promotion. Promotion is manipulative (ouch!) - it’s from the seller. Communication requires a give and take between the buyer and seller (that's nicer). Be creative and you can make any advertising quot;interactivequot;. Use phone numbers, your web site address, etc. to help here. And listen to your customers when they are quot;withquot; you. Adil ÜNAL - www.isletmeciyiz.biz 15
  16. 16.  Companies were using face to face communication with the customers.  Also this communication was expensive and also it was very difficult. Adil ÜNAL - www.isletmeciyiz.biz 16
  17. 17.  But Now, everything is different and very fast and very cheap.  With Marketing on the Internet, › Company can enter the different markets from all over the world. › Company doesn’t need much money for marketing activities. › Company can work everyday and nonstop without people. › Small companies can compete with big companies. Adil ÜNAL - www.isletmeciyiz.biz 17
  18. 18. Adil ÜNAL - www.isletmeciyiz.biz 18
  19. 19.  Web Sites,  Online Advertisements (Banners ),  Search Engines,  E-Mail,  Streaming Video Ads, Adil ÜNAL - www.isletmeciyiz.biz 19
  20. 20.  A set of interconnected WebPages, usually including a homepage, generally located on the same server, and prepared and maintained as a collection of information by a person, group, or organization. Adil ÜNAL - www.isletmeciyiz.biz 20
  21. 21.  Some information about Internet Usage in the world. Adil ÜNAL - www.isletmeciyiz.biz 21
  22. 22. Adil ÜNAL - www.isletmeciyiz.biz 22
  23. 23. Adil ÜNAL - www.isletmeciyiz.biz 23
  24. 24.  Generally, the population on the Internet is well-educated and affluent. Most own a computer; others have access to one. Internet users, like most people, are interested in convenience. Many prefer the ease of finding services or shopping and ordering directly from their computer screens.  quot;Net Accessquot; advanced equipment and technology make everything faster and easier for their customers. Adil ÜNAL - www.isletmeciyiz.biz 24
  25. 25.  Selling Products and Services : Web sites are powerful because they join your advertisement to your order or inquiry form. This is also the greatest distinction between electronic and other advertising channels. Users can have direct communication with your company as they see your ad. With the click of a mouse, they will transmit their inquiry or order directly to you. This, the entire process will be faster and more cost effective. Adil ÜNAL - www.isletmeciyiz.biz 25
  26. 26.  You can use your web site like a online shop… Adil ÜNAL - www.isletmeciyiz.biz 26
  27. 27. Adil ÜNAL - www.isletmeciyiz.biz 27
  28. 28.  There is a limited amount of information that can be stuffed into a radio, TV or print advertisement. These mediums are expensive. However, include your company's URL in a small print ad or 30 second spot and you have now directed your customers to your Web site which contains enough sales information to make the sale. Adil ÜNAL - www.isletmeciyiz.biz 28
  29. 29.  Many times when you run an ad, your customers hear, see or read it and have to wait until business hours to contact your company.  They might remember to contact you, or they might get busy. If your company's Web site is mentioned in your ad, customers will be able to look at your Web site and buy your products or learn about your services as soon as the urge hits them. Adil ÜNAL - www.isletmeciyiz.biz 29
  30. 30.  Companies can save hundreds of thousands of dollars in printing and mailing costs by putting their catalogs on the Internet. In fact, with Net Access, the cost, is amazingly affordable. It is an especially good value when you consider the number of people you can reach. Adil ÜNAL - www.isletmeciyiz.biz 30
  31. 31. Adil ÜNAL - www.isletmeciyiz.biz 31
  32. 32.  Your Web site is particularly helpful in this area for those running TV or radio ads. Your customers can look at your Web site in order to get all of the information that they need. Adil ÜNAL - www.isletmeciyiz.biz 32
  33. 33.  Wholesalers also benefit greatly by having a Web site. They can include on their site a search engine for all of their retailers.  Therefore, when customers see a product advertised, they can look at the wholesalers Web site to find out where they can purchase it. Adil ÜNAL - www.isletmeciyiz.biz 33
  34. 34.  Today, there are thousands of companies with Web sites. You can be certain that a few of your competitors already have a presence on- line. However, it is still possible to become the dominant on-line influence in your industry. It is the way to gain a decent market share of Cyber shoppers.  In a few years, when almost every company in the world will be on-line, customers will not be able to search through all of the thousands of names that a specific query in a directory found. They will, however, keep returning to the sites that gained their popularity now. Adil ÜNAL - www.isletmeciyiz.biz 34
  35. 35.  You can save phone calls and your staff members' time by just posting basic business information on your Web site. Posting the upgrade information on your site will save you money and keep your customers informed of every reason why they should do business with you. Adil ÜNAL - www.isletmeciyiz.biz 35
  36. 36.  A lot of your staff's time is probably spent answering the same questions over and over again. These are the questions customers and potential customers will ask before they deal with you. Display the answers on your Web site and you will have freed up a lot of time for your office staff. Adil ÜNAL - www.isletmeciyiz.biz 36
  37. 37. Adil ÜNAL - www.isletmeciyiz.biz 37
  38. 38.  With a Web site, you can ask for feedback from your customers and get it instantaneously. E-mail can be built into Web pages and will give you the answers while they are fresh in your customers' mind, for a fraction of the cost.  Another benefit is that you can respond to your customers when you choose to and not necessarily at the exact moment that they call. Adil ÜNAL - www.isletmeciyiz.biz 38
  39. 39. Adil ÜNAL - www.isletmeciyiz.biz 39
  40. 40.  If you have ever remembered too late or too early to call the opposite coast, you know the hassle. We are not all on the same schedule. Business is worldwide but your office hours are not. Trying to reach America or Europe is even more frustrating. Web pages serve your customers 24 hours a day, seven days a week without adding to your costs. Adil ÜNAL - www.isletmeciyiz.biz 40
  41. 41.  There is a whole new high-tech world out there, populated by millions of people on all parts of the globe, and marketing on the Web is the easiest way to begin doing business internationally.  With a Web site, you can open up dialogues in international markets as easily as with the company across the street. Adil ÜNAL - www.isletmeciyiz.biz 41
  42. 42.  If you demonstrate your new product on the Web, you will know what your customers think in a fast, economical manner. For the cost of a page or two of Web programming, you can gain insight into where to position your product or service in the marketplace. Adil ÜNAL - www.isletmeciyiz.biz 42
  43. 43.  Maybe , You know them… Adil ÜNAL - www.isletmeciyiz.biz 43
  44. 44. Adil ÜNAL - www.isletmeciyiz.biz 44
  45. 45. Adil ÜNAL - www.isletmeciyiz.biz 45
  46. 46. Adil ÜNAL - www.isletmeciyiz.biz 46
  47. 47. Adil ÜNAL - www.isletmeciyiz.biz 47
  48. 48. Adil ÜNAL - www.isletmeciyiz.biz 48
  49. 49. Adil ÜNAL - www.isletmeciyiz.biz 49
  50. 50. Adil ÜNAL - www.isletmeciyiz.biz 50
  51. 51. Adil ÜNAL - www.isletmeciyiz.biz 51
  52. 52.  Small billboards in web pages.  A rectangular-shaped ad that typically appears at the top of website pages.  Most web advertisers agree that banner ads are an excellent way to get company names and messages in front of the masses, and studies have linked web banners to higher brand awareness and consumers' incentive to buy. Adil ÜNAL - www.isletmeciyiz.biz 52
  53. 53. This is a banner. Adil ÜNAL - www.isletmeciyiz.biz 53
  54. 54.  Today , there are a lot of online advertisement agencies and companies.  If you want an example, I can give this examples : Google Adsense , Yahoo Publisher Network, Mynet AdKlik … Adil ÜNAL - www.isletmeciyiz.biz 54
  55. 55. Banner Advertisement Adil ÜNAL - www.isletmeciyiz.biz 55
  56. 56. Adil ÜNAL - www.isletmeciyiz.biz 56
  57. 57. Adil ÜNAL - www.isletmeciyiz.biz 57
  58. 58.  https://www.google.com/adsense/login /en/  http://publisher.yahoo.com/  http://adklik.mynet.com/ Adil ÜNAL - www.isletmeciyiz.biz 58
  59. 59.  If you don’t know the address for information which you need , you can use search engines like Google , Yahoo...  They show the results and also you see some special web site addresses. These are search engines advertisements. Adil ÜNAL - www.isletmeciyiz.biz 59
  60. 60. Adil ÜNAL - www.isletmeciyiz.biz 60
  61. 61. Adil ÜNAL - www.isletmeciyiz.biz 61
  62. 62. Adil ÜNAL - www.isletmeciyiz.biz 62
  63. 63.  The promotion of products or services via email.  Marketing via e-mail, usually through the use of sales letters or customer newsletters Adil ÜNAL - www.isletmeciyiz.biz 63
  64. 64. Adil ÜNAL - www.isletmeciyiz.biz 64
  65. 65.  This is the best way to reaching customers.  Every day, lots of internet user , read a lot of e-mails , send e-mails , or delete e- mails. Adil ÜNAL - www.isletmeciyiz.biz 65
  66. 66.  Once upon a time, telephone was very important for marketing. But now, a lot of thing changed and e-mail is the most important communication tool between company and customer.  Microsoft sends out over 20 million e-mail marketing pieces every month. Adil ÜNAL - www.isletmeciyiz.biz 66
  67. 67.  Some examples from my Inbox… Adil ÜNAL - www.isletmeciyiz.biz 67
  68. 68. Adil ÜNAL - www.isletmeciyiz.biz 68
  69. 69. Adil ÜNAL - www.isletmeciyiz.biz 69
  70. 70. Adil ÜNAL - www.isletmeciyiz.biz 70
  71. 71. Adil ÜNAL - www.isletmeciyiz.biz 71
  72. 72. Adil ÜNAL - www.isletmeciyiz.biz 72
  73. 73.  If you search from internet about E-Mail Marketing Solutions, you can find a lot of company which is working on this area. Adil ÜNAL - www.isletmeciyiz.biz 73
  74. 74. Adil ÜNAL - www.isletmeciyiz.biz 74
  75. 75. Adil ÜNAL - www.isletmeciyiz.biz 75
  76. 76.  If you are still unsure, then here are the top 10 reasons, why you should invest in email marketing right away. Adil ÜNAL - www.isletmeciyiz.biz 76
  77. 77.  1. Global reach: No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing.  2. Lower cost: Costs incurred in designing, executing, testing, sending and receiving an email is up to 78% less for a run of 5000 over paper-based direct mail version. When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising. Adil ÜNAL - www.isletmeciyiz.biz 77
  78. 78.  3. Interactive: You can innovatively initiate campaigns using graphics, videos, music, quiz, game or whatever that will be of interest to your prospect, to grab his attention and interest immediately. Adil ÜNAL - www.isletmeciyiz.biz 78
  79. 79.  4. Highly personalized: Email enables you to personalize and greet every person you target. This helps in creating a special bond with the prospects.  5. Round the clock marketing: With an email the audience can understand your offering even when you are out of office.  6. Measurable results: Special tools are available that accurately measure click- through rate, conversion rate, how a person one arrived at your website, and more, to enable you to assess the success of different email campaigns. Adil ÜNAL - www.isletmeciyiz.biz 79
  80. 80.  7. Targeted marketing: You can select each one of your targets based on geography, age, income, spends, and many other parameters.  8. Faster response: Time to receive responses through e-mail is one to three days, where you will get maximum responses on day one itself, while a direct mail campaign would take minimum 7 to 12 days to generate any responses. Further, responding to a direct mail is more cumbersome, while a person can respond to an email immediately. Adil ÜNAL - www.isletmeciyiz.biz 80
  81. 81.  9. Opt-in or unsubscribe options: Emails contain opt-in and opt-out options which help you to shortlist your prospects and reach only the ones genuinely interested in your offerings.  10. Simplest: Executing an email campaign is simple and you can do it sitting at home without any extensive resources. Adil ÜNAL - www.isletmeciyiz.biz 81
  82. 82.  Streaming Video : A one-way video transmission over a data network.  Advertisement with video on the internet… Adil ÜNAL - www.isletmeciyiz.biz 82
  83. 83. Adil ÜNAL - www.isletmeciyiz.biz 83
  84. 84.  Videos about Streaming Video Ads…  http://www.innovateads.com  http://www.youtube.com/advertise Adil ÜNAL - www.isletmeciyiz.biz 84
  85. 85. by Judy Strauss (Author), by Ward Hanson (Author) Raymond Frost (Author) , Kirthi Kalyanam (Author) Adil ÜNAL - www.isletmeciyiz.biz 85
  86. 86.  Web siteme herkesi bekliyorum…  Adil ÜNAL – MUĞLA İşletme 3. İÖ  2008 -2009 - Erasmus Student in Czech Rebuplic  Bu dosyayı www.isletmeciyiz.biz adresinden indirdiniz. Umarım faydalı olur. Adil ÜNAL - www.isletmeciyiz.biz 86
  87. 87. Adil ÜNAL - www.isletmeciyiz.biz 87
  88. 88. Adil ÜNAL - www.isletmeciyiz.biz 88

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