Santoor is a brand of personal care products owned by Wipro Consumer Care and Lighting, a subsidiary of the Wipro Group. The brand was launched in 1986 with the introduction of Santoor Soap, which is a sandalwood and turmeric-based soap that is said to nourish and moisturize the skin. Since then, the brand has expanded its product range to include other personal care items such as body lotion, face wash, and shower gel, all of which are said to contain natural ingredients and herbs that are beneficial for the skin. Santoor is a popular brand in India and is known for its advertisements featuring a woman who embodies traditional Indian values and embodies the "modern Indian woman" who balances tradition and modernity. check this personal care brand BEARDO : https://ekaro.in/enkr20230324s22861461 click on the link and oder now...

1. SANTOOR
SKINCARE
When It Was Founded ?
Is This Chainas Company?
Is This Wipro And Santoor Are Different?
How Many Productes Of Santoor In Market ?
- B Y S H A I L E S H S A N G L E

2. Introduction
Target Market
01
02
04
Competitive
Advantage
Table of contents
05
Products

3. Branding and
Marketing
Future Outlook
01
02
04
Table of contents
Sustainability
and Social
Responsibility

4. INTRODUCTION
01
OF SANTOOR SKINCARE PRODUCTES

5. HISTORY
Santoor Skincare is an Indian
company that was founded in
1986. It is a part of the Wipro
Consumer Care and Lighting
Group, which is a leading
FMCG company in India.

6. PRODUCTS
02
OF SANTOOR SKINCARE PRODUCTES

7. PRODUCT OVERVIEW
Santoor Skincare offers a range of products that cater to the
skincare needs of Indian women. The company's products are
formulated with natural ingredients like sandalwood, saffron,
and turmeric, which are known for their skin benefits.

8. TARGET MARKET
03
OF SANTOOR SKINCARE PRODUCTES

9. Demographics Statistics
Santoor Skincare's target market is
Indian women aged between 18 to
45 years. The company caters to
both urban and rural markets.
According to a report by
Euromonitor, Santoor Skincare is
the third-largest selling soap
brand in India.
Target Market
01 02
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10. COMPETITIVE
ADVANTAGE
04
OF SANTOOR SKINCARE PRODUCTES

11. Strengths Unique Selling Points
Santoor Skincare's strengths
lie in its use of natural
ingredients and its affordable
pricing.
The company's unique selling
points include its focus on
Indian skin needs and its
commitment to providing
quality products at affordable
prices.
Competitive Advantage
01 02
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12. BRANDING AND MARKETING
05
OF SANTOOR SKINCARE PRODUCTES

13. Branding Marketing
Santoor Skincare's branding is
centered around its tagline "Santoor
ki Chamak, har age mein dikhayi deti
hai" (The glow of Santoor is visible at
every age). The company's branding
emphasizes the idea of beauty at
every age and aims to empower
Indian women.
The company has engaged in various
marketing campaigns, including a
partnership with the popular TV show
"Kaun Banega Crorepati" and a digital
campaign featuring Bollywood actress
Kareena Kapoor Khan.
Branding and Marketing
01 02
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14. SUSTAINABILITY AND
SOCIAL RESPONSIBILITY
06
OF SANTOOR SKINCARE

15. Sustainability Social Responsibility:
Santoor Skincare is committed to
sustainable practices and has
implemented various measures to
reduce its environmental footprint.
For example, the company has
reduced its water usage in
manufacturing and has implemented
renewable energy sources in its
factories.
The company has undertaken various
social responsibility initiatives,
including providing hygiene education
to school children and empowering
women through its "Santoor Women's
Scholarship Program."
Sustainability and Social
Responsibility
01 02
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16. FUTURE OUTLOOK
07
OF SANTOOR SKINCARE

17. New Product
Launches
Expansion Plans
Santoor Skincare has recently
launched a range of products,
including a face serum and a
sunscreen lotion.
The company aims to expand its
market share and increase its
presence in both urban and rural
markets in India. Santoor Skincare also
plans to expand its product range and
enter new product categories.
Future Outlook
01 02
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