EFFECTS OF HINDI SERIALS ON BANGLADESHI

1. COURSE NAME: FUNDAMENTALS OF SOCIOLOGY
TERM PAPER ON: EFFECTS OF HINDI SERIALS ON BANGLADESHI
CULTURE
DEPARTMENT OF DEVELOPMENT STUDIES
SUBMITTED BY: MD. SHAHRIAR SAYEED
SUBMITTED TO: F.H YASIN SHAFI
BANGLADESH UNIVERSITY OF PROFESSIONALS
COURSE NO: 1207
ROLL NO: 18121017

2. 2 | P a g e
ACKNOWLEDGEMENT
At first I want to give thanks to my course teacher Lecturer F.H. Yasin Shafi sir who has
given me a chance to research on this topic. Thanks for his proper suggestion and
instructions. Without my course teacher guidance, I could not have done it properly. And
then I want to give thanks to the sources from where I have collected all the details and
information’s. Hopefully you will like my research and work on this term paper.
I also like to thank my friends and acquaintances for their constant support and
motivation and also helping to conduct my survey smoothly.

3. 3 | P a g e
EFFECTS OF HINDI SERIALS ON BANGLADESHI CULTURE
ABSTRACT
Easy access to satellite channels Bangladesh is exposed to huge number of foreign
channels. But mostly Indian channels are broadcasted her. Being exposed people tend to
watch those channels and the shows in these channels. But the Hindi serials out of all the
programs became dominantly popular. The stories, the cultures of India more or less
fascinates the audience of Bangladesh for which they watch and tend to follow them. The
Bangladeshi culture is thus being influenced greatly, be it language or the psychology of
people. Many negativities are shown in these serials which affects the mind of people,
especially the women and the young generation. Although there are similarities but the
uniqueness of a culture should be maintained too because for a nation, its culture is its
pride. We should be alert that our culture does not get lost by globalization.
Key words: Indian Drama Serial, Impact, Social System, People’s perception,
Bangladesh

4. 4 | P a g e
CONTENTS
INTRODUCTION .............................................................................................................. 5
RESEARCH QUESTIONS: ............................................................................................... 8
METHODOLOGY.............................................................................................................. 8
LIMITATIONS OF THE RESEARCH………………………………...…………….......9
LITERATURE REVIEW ................................................................................................... 9
RESEARCH FINDINGS:................................................................................................. 17
CONCLUSION:................................................................................................................ 20
ANNEXURE……………………………………………………………………………20
REFERENCES: ................................................................................................................ 21

5. 5 | P a g e
INTRODUCTION
Now a day’s world is called global village, Bangladesh is not out of this context. Every
country connected with each other’s and exchange their culture and other thing by
various Satellite Channels and IPTV channels. For this reason, one gets influence by
cultural elements. Unfortunately, thing is happening for Bangladesh also. It is hugely
impacted by Indian media contents. Nowadays Indian media contents are very popular in
Bangladesh. Young, old even children are interested to watch these contents. These
people watch that program and follow the life style showed in these programs.
Culture is a unique entity of a nation. It expresses the common behavior, norms, values,
traditions of a nation. Culture is generally reflected by the architecture, literature, dance,
music, art, festivals. Starting from our eating habits to festivals, meetings and greetings
everything is part of culture. Now the Indian serials which portrays Indian cultures are
influencing the mindset of Bangladeshi audience. People tend to imitate their culture
subconsciously or unconsciously as a result of watching these serials. Also the serials
show many negativities such as family politics, conflicts, extra marital affair, etc. which
affecting the psychology of audiences too. This research aims to present situation of
Indian TV channels and Indian TV programs in our country identifying the impact of
Indian TV channel on Bangladesh. How Indian media content affect our norms, values,
socialization process, social institutions etc.
Concept of Hindi Serial- Serials, otherwise known as soaps has a brief history.
According to Shoma Munshi, Professor of Anthropology at the American University of
Kuwait, “Soap operas are in fact referred to as ‘Soaps’ because their origins lie in the
1950s radio dramas in the US that were broad casted during the day, when women were
mainly at home doing household chores. These radio dramas were sponsored by
companies such as Proctor & Gamble, Colgate- Palmolive and Lever Brothers who were
soap manufacturers, hence the name, which stuck” (Munshi 2009). The daily soaps were
made with a view to portray stories related to life and their target audience were mainly
women. Indian daily soaps are thus produced, filmed in their own country but telecasted
in different countries including Bangladesh. Indian daily soaps are produced in their

6. 6 | P a g e
different languages, like, Bangla, Telugu, Tamil, Marathi, Gujrat, etc. Mostly Hindi and
Indian Bangla serials are broadcasted in Bangladesh.
Satellite Channels and India- In the world of communication, satellite channels
play a vital role in establishing global network. As a result of this satellite
communication there has been a rapid growth of TV channels in the last decade in India.
Today there are more than 825 private Indian channels which are broadcasted in India.
One of the early Indian TV broadcasters is Doordarshan. The next most popular and
successful Indian TV broadcaster was Zee TV. It was in the 1990s when the idea of
promoting products through TV developed in India.
Emergence of Indian Channels in Bangladesh- Satellite communication arrived
in Bangladesh in 1991. But then at the beginning, it was not popular. Gradually, the
scenario changed, Bangladeshi audience got acquainted with Indian Channel
Doordarshan. The growing popularity of the channel and the efforts of audience to watch
ended up with the commencement of other Indian channels. Today, among all the
satellite channels, only 23 are Bangladeshi and others are foreign channels, where Indian
channels dominate(about 90% ). Now, Indian channels are generating huge amount of
revenue every year from Bangladesh.
Popular Indian Channels in Bangladesh- Some of the common Indian channels
are Star Plus, Zee TV, Sony, Set Max, Colors, Zee Cinema, MTV, B4U, 9XM, Star
Jolsha, etc. According to survey of Center for Communication and Research, Zee TV
and
Star Plus were ranked very popular. Star Plus being one of the oldest channel became the
most popular. And this popularity is on the increase. Zee TV and Star Plus are the
channels where serials are mostly shown rather than any other type of shows. That
indicates the obvious popularity of Hindi serials among Bangladeshi audience.
Popular Hindi Serials in Bangladesh- Around 2001-2010, Indian channels were
dominated by Balaji Telefilms productions, that is the serials produced by Ekta Kapoor,
daughter of reputed actor of India, mainly known for her productions. Some noteworthy

7. 7 | P a g e
names are Kasauti Zindagi Ki, Kahaani Ghar Ghar Ki, Kyunki Saans Bhi Kabhi Bahu
Thi, Kaisa yeh Pyaar Hai, Kahin To Hoga, Kahin Kisi Roz, etc which won the hearts of
huge number of Bangladeshi audiences. At present some other serials such as Diya aur
Baati Hum, Yeh Rishta Kya Kehlaate Hain, Saath Nibhana Saathiya, Tere Sheher Mein,
Tashan E Ishq ,Kumkum Bhagya ,Jamai Raja,Punar Vivah, Ek Duje K Vaste, Parvarish
2, etc are the attractions of audiences in Bangladesh.
Theme of Hindi Serials- The main theme of hindi serials consists of phenomenon like
conspiracy, feuds, family politics, family violence, revenge, love and relationship,
conflicts between mother-in-law and daughter-in-law, suspicions, extra-marital affairs,
blackmailed. No matter what the theme is, these phenomena are common in most of the
serials. Most of the themes of Hindi serials are women-centric. The stories revolve
around the tale of women, her life, her family, her being victim, her fighting, her
struggles. These serials focus on emotional features more than practical things about life.

8. 8 | P a g e
RESEARCH QUESTIONS / OBJEECTIVE OF THE STUDY:
 The main objective of the research was to identify the negative consequences of
Indian drama serials on Bangladeshi culture.
 To Find out the impacts of these serials on our culture.
METHODOLOGY
This study followed quantitative method on the basis of primary and secondary data.
Incase of gathering primary data mainly survey and in-dept. interview techniques were
used. Survey was conducted using a semi-structured questionnaire. Besides, in-dept.
interview with open ended questionnaire was also applied to know dept. information for
the study. Researcher used snowball sampling way to collect data. The data was
collected in both primary and secondary way. Primary data was collected from the
respondents directly or indirectly.
Secondary data were collected through content analysis from various published sources
including books, online journals, newspapers, magazines, and reports.
 Site: This study was directed in Dhaka city because of the key persons belonged from
Dhaka. There have there every house have one and more television and housewife are
spending their time by watching Hindi serials.
 Sample selection: The sample were selected in a basis of snowball sampling. The author
wanted conduct his study on (18-30) years old people. Moreover, this study focused on
the effects of Hindi serials in our culture.
 Limitations of the Research:
 There were some limitations of making this research. Such as:
As this study focused on primary data so when the author was trying to collected data he
could not go all the houses because of time and security limitations. When the author
started finding information’s from different sites of internet I faced some problems

9. 9 | P a g e
because the books, articles, journals and information’s which was looking for the author
did not find them. Besides, this study was self-funded and there was time constrain too
Literature Review
The main feature of country satellite TV media is that is overflowed by the foreign
channel mostly by the Indian TV Channel. This happens severely from past few years.
Now a day it’s become as like as a cultural assault. The Indian media contents of Indian
media have a great negative effect on our people behavior attitude and their life style.
Specialized it is more severe in women and young generation.
Mainly, Hindi drama serials and also the Bangla drama serial that telecast in
Indian TV channel most popular among our people. These TV content present Indian
culture, ritual that are not suitable to our society. But unluckily people are getting
involve with these and thus we are going to face identity problem and our own culture
and industry at stake.
The purpose of this article is to analyze the effects of Satellite Television on the culture
of Bangladesh.
According to Zia (2007), satellite television viewership is no more restricted to the
upper-middle class only; with the availability of low-priced television and cable
connection, it has become a common household facility for the lower class as well.
Viewers have access to a variety of channels from local to foreign, which provide them
an opportunity to watch all types of programs. These media sources expose viewers to
new information about the outside world and other ways of life, which may affect
attitudes and behaviors (Gentzkow and Shapiro, 2004; Olken, 2006) as well the overall
culture (Zahid, 2007). Numerous research studies have been conducted to observe the
impact of satellite television on viewers, particularly on their behavior (Bukhari., 2002;
Malik, M., 2001; Naseem, A. 2001). Due to easy access to satellite channels, low cost
and a huge interest of television viewership for entertainment purposes have created the
rapid growth of satellite television all over the world (Zia, 2007).
Like other countries in the world the emergence of satellite television brings significant
impact on the country, society and particularly on cultural mores and values (Fahmy,

10. 10 | P a g e
1997 and Amin, 2001). In this regard, Harbi (1996) suggested that there is a positive
correlation between satellite exposure and adoption of Western values and that satellite
viewing causes superficiality, distortion, and ambiguity. Labib (2001) stated that there is
no solid evidence yet to prove the influence of satellite television, but he does not deny
the anecdotal evidence to suggest an influence on women and girls in fields such as
fashion and clothing as well as fast food consumption. However, El Fawal (2001)
indicates that satellite television affects reading habits and radio listening in
general. According to Meyrowitz (1986) for any particular country, culture is the
representation of the country’s identity. He demonstrates how television undermines the
national identity and overrides the local traditions through the various transnational
communications and media networks. For Bangladesh, the significant cultural shift arises
due to the impact of regional channels of Satellite TV; particularly the Indian channels
like Zee TV, MTV, Star Plus, Sony TV Star Jolsha serials are influencing the cultural
sphere of Bangladesh. Through watching these channels family ties and family values
are getting threatened; specifically materials that favor divorce as a means to solve
family problems or programming that includes obscenity, nudity, arousal of sexual
instincts, or premarital sexual relations are completely destroying the cultural beliefs and
values of Bangladesh (Page and Crawely, 2001).
In the present global context of the world, culture of a country is not confined to a
territorial barrier. For satellite channels one country’s people are getting used to another
s culture very easily. But this adaption of other culture forgetting their own, might be a
disastrous factor for them because culture means the origin of a nation. Historically the
culture Bangladesh is indispensable in everyday life. Gradually people of Bangladesh are
losing their Bengali norms and customs which is a shameful matter. This is due to the
effect of foreign satellite channels. The young generation and women are enjoying
foreign programs with great attraction ignoring their own cultural programs. They are
also getting used to the foreign lifestyles which are detrimental to the social norms and
values of Bangladesh. The Indian channels have captured the attention of viewers in
Bangladesh and exposed its audience to programs that are vividly different to the usual
available programs on local television channels. These Indian channels may adversely
affect viewers’ minds and activities.

11. 11 | P a g e
What Hindi Serials Reflect
Storyline- Most of the stories are women-centric like mentioned earlier. Besides, the
characters are seen to follow tremendously their religion.
Moral- Generally these serials are far from realistic materials. For example, they show
dead people coming alive again and again.
Fashion trends- The serials shows the fashion trends of India most of the time. They
show Western fashion trends too but at the same time their own fashion trends are never
lost.
Festivals- India is mainly Hindu dominated country. So the Hindu festivals are focused
more in the serials. Also their wedding festivals vary from state to state. India’s different
states have various subcultures and festivals which are reflected in these serials.
Cultural Comparison
Bangladeshi Culture- The language Bangla, the festivals like Pahela boishakh,
boshonto uthshob( spring festival), the phrase ‘macche bhaat e bangali’ developed due to
the main meals of locals, the dominantly saying of ‘Assalamualaikum’ when meeting or
greeting someone( even people of different religions), the folk songs, the literature,
music, art driven by language Bangla and history and heritage, the local languages
districtwide, the local food habits all sum up to shape the Bangladeshi cultures.
Indian Culture- Though India’s national language is Hindi but the country consists of
several states with subcultures and languages. Bangla, Panjabi, Tamil, Marathi, Gujrati
etc. are some of the few examples of various languages found in India. From food habits
to dresses everything varies from state to state in India. That’s why their culture is
hugely diversified. Like Idli is a popular food of North India whereas Parathas, Lassies
are the favorite food of Punjabis. Even the wearing pattern, colors, type of cloth of saree
varies from state to state. The Tamilians have their meal in banana leaf whereas many

12. 12 | P a g e
other Indians prefer meal in ‘Thalis’. Their festivals are mainly driven by the dominant
Hindu religion. Different states have their own serials made in their respective
languages. However, Hindi serials are mostly broadcasted in Bangladesh.
Similarities between two cultures- Bangladesh was once a part of India many years
ago. Being a part for so long, there are similarities between two cultures. But there is
difference between being similar and being exactly the same. For example, people of
West Bengal in India also speak in Bangla. For the similarity in language, arts, books,
literature, some cinemas and some other culture of West Bengal match with Bangladeshi
culture. Besides, there are similarities in dresses of both the cultures too. Both the
Indians and Bangladeshis prefer having their main meals by hands instead of using
spoons and forks.
Cross-Cultural Psychology- However, what might seem appropriate in one culture
might seem inappropriate in another one. Same goes for Bangladeshi and Indian
Cultures. Though the dresses of both cultures might be similar but the wearing pattern
may be not. For example, the wearing style of saree of Indian women may not be
considered modest, decent in Bangladesh but in India it is usual, very normal. The
Indians while taking meals keep their respective foods in separate bowls and eat them
but in Bangladesh one takes a bit of different foods in the same plate altogether.
Effects of Hindi Serials
Social Impact- Hindi serials portrays sexual harassment, eve-teasing, criminal activities
which effects the audiences negatively. The Indian dresses, specially the dresses of
women are not always considered appreciating in Bangladeshi society. But nowadays,
inspired from the fashions of Indians, audiences of Bangladesh, specially female’s ones
tend to follow their fashion trends.
Psychological Impact- Apart from showing love and relations, Hindi serials also shoe
many negative aspects such as jealousy, conspiracy, conflicts among family members,
extra marital affair etc. which have impact on the psychology of people. Because
audience try to relate these in real life whereas these always don’t occur in real life.

13. 13 | P a g e
Impacts on future generation- Many teenagers, children are also bug fan and daily
audience of Hindi serials. This is not appropriate as Hindi serials teach many things that
doesn’t match with our values, norms. Besides, watching conspiracies, violence also has
negative impacts on the psychology of the young generation. They remain at a stage
where they learn to judge right or wrong. As a result of being exposed to Hindi serials,
they might learn the things which are not considered right according to Bangladeshi
norms, values.
Influence on language- Audiences learn to understand the Hindi language quickly and
not only that, they learn to speak it too. As a result, starting from children to adults tends
to speak Hindi sometimes. The language for which Bangladeshi fought, the language for
which liberation war took place, that language which gave birth to heritage of this nation
is being affected by Hindi language. Many audiences listen to Hindi songs more than
Bangla songs whereas quality of bangle songs are not that poor to ignore. Many
audiences watch Hindi serials over Bangla serials. Many will blame the failure of Bangla
dramas to attract audiences but those who actually watch Bangla drama surely enjoys.
Globalization Versus Cultural Imperialism
Some in favor may argue that the world is a global village and the satellite
communication is not harming the individual nations rather developing global culture.
According to Modernization thinker the process of modernization involves the way
where the less developed countries acquire the characteristics of more developed
countries and the mass media is considered as the catalytic agent of modernization. They
also say that the mass media could help to breakdown the traditionalism which is the
major obstacle to modernity. Now the media which shows so much negativities like
hindi serials do cannot surely take a nation towards modernity. Culture is unique
characteristics of a nation, it’s identity to some extent, losing culture is like losing
valuable asset. It is true that culture is constantly changing but the change should not be
influenced by negative impacts.

14. 14 | P a g e
Influence of Indian TV on This Cultural Change:
In 1991 Indian satellite channel arrived. Beginning it was not as much popular as today.
But the situation has changed after few years. Doordarshan was the first Indian channel.
Now Indian channel are grabbing our media market through huge audience popularity
and making a huge sum of revenue. Due to easy exposure and other reasons this change
has occurred in the various dimensions of culture. Due to this change, consumer’s
preference towards some of aspects have increased like the increase in fashion
awareness, quality preference etc. On the other hand, aspects like bargaining habit,
attraction towards the traditional songs, reading habit etc. has decreased whereas for
some of the aspects there is no change.
Domination of Hindi Language
Language is a medium to express our thought in words. However, Bangla is being
polluted by the aggression of Hindi language. Hindi language is not fully Hindi. They are
using English words too. When these sorts of words are uttered by the Bangla Speaker.
Bangla language becomes a mixed language. We already know that many foreign words
from English, Arabic, Hindi, Persian and French language have enriched our
language. Everyday new words are getting included in Bangla language. Hindi words are
not only entering in Bangla language but also it is found in Nepalese, Pakistani and
Sinhalese language. In this way, Hindi language may become a lingua Franca in Indian
subcontinent. (Shitak Sen Rommani , 2011). Hindi movies, serials, cartoons through
satellite channels have made Hindi language, culture popular among Bangladeshi people.
The TV programs have impacts on people’s choice, taste, attitude, clothe style,
relationship etc. For example, people have more critical knowledge how to make conflict
and peace in the family; young generation are updated in their clothes, foods, drinks,
party style etc. following their heroes. Children are also learning Hindi language by
seeing cartoons, serials, movies etc. Childs also know the Hindi film heroes, actor and
actress of serials. So the programs have more impacts on children’s attitude, habit,
choice etc. as they are growing up with the Hindi culture. If children are adapted to Hindi
culture from the beginning of their life, our native culture will be rapidly hindigenized in
future. During Pakistan period, west Pakistani rulers had made pressure to teach Urdu
language compulsorily in educational institutions, we had protested. In 1952, they had
declared Urdu and Urdu will be the state language of Pakistan, we had protested and

15. 15 | P a g e
made language movement. Our language movement and our martyrs have been
appreciated by UNESCO and declared 21february as the international mother language
day. But today we are adapted to Hindi language, culture etc. silently through satellite
TV programs. Bangla is spoken in Kolkata but Bangladeshi TV program has been first
banned by
Kolkata cable TV network. Today, Bangladeshi channels have been banned in India.
Kolkata has first banned Bangladeshi TV channels because they have realized
Bangladeshi programs will affect their culture and attract people to Bangladeshi life
style, products as the language is similar. Hindi TV programs have more impacts than
western English TV programs to capture our language, culture, market of different
products because there are similarities in language, culture, life style etc. between India
and Bangladesh.
Brain Storming
Culture is the reflection of a country. It reflects identity of a nation. How much a society
is civilized, how others will evaluate a nation; culture of a nation assigns that. Movies,
serials, drama etc. are the reflection of a culture in this postmodern era. People of
Bangladesh are more attracting to the Indian culture, Indian nation, Indian education
instead of his own culture, own nationality. So Indian movies are storming our brain as
India is developed in culture, technology, education, civilization etc. Though India is not
successful as like Bangladesh to eradicate poverty, reduce child mortality rate, sexual
harassment, manage sanitation system, yet India is conceived as the superior to
Bangladesh in everywhere. Many Bangladeshi students are going to India to study now.
So brain is draining too from Bangladesh to India as western countries. Behavior change
can be observed of some of the people those who follow Hindi serials. Gradually, their
behaviors became more complaining, critical and impatient. Through the Hindi movies,
drama and serials, some people are going away from their own culture in a subtle way.
The very examples are those of Sarhi, sleeveless dressing, short shirts, less use of
cheddar, etc. Even Bangladeshi weddings are the victim of Hindi serials culture. Now
there are Indian rituals involved with our weddings (Shuvo, S., 2009). Bangladeshi
people practically adopting the Indian culture by watching such serials, leaving very little
space for our own culture. They imitate Indian fashion, mentality, etc. This is the extent

16. 16 | P a g e
of influence that Indian serials have on the minds of Bangladeshi people (Anwar B.S.,
2005).
Market Hegemony
Hindi movies have impact on fashion, clothing and fast food consumption. Labib (2001)
stated that there is no solid evidence yet to prove the influence of satellite television, but
he does not deny the anecdotal evidence to suggest an influence on women and girls in
fields such as fashion and clothing as well as fast food consumption. India is capturing
market of different products through satellite TV channels as there is close relationship
between people’s choice, life style and demand of different products. Market of different
products in Bangladesh is captured by Indian products such as clothe, shoes, perfumes,
shaving cream, body spray etc. products are chosen by following advertisement, movies,
and serials through satellite channels. People usually follow their heroes, so clothes are
used by heroes and heroines become demandable and demand high price; people directly
follow advertisement, so products that are showed in advertisement, named after title of
heroes, movies, serials etc. demand high price. For example, Pagloo that named after
Kolkata film hero’s title attracted people, more selling and high price. On the other hand,
products that have high quality can be less demandable and get less price, if that are not
advertised through advertisement, movies, serials etc. For example, Chinese products are
got in less prize as that are not advertised and quality is also not so good; China can
attract people though advertisement and can get comparatively high price to their
products, if their satellite channels can have effects to people like Indian channels. So
Hindi channels are influencing our language, culture and even market of different
products but we can’t reach to our neighboring country India through convincing the
government to free our TV channel. Anthony, Z (2011) found that much stringer culture
which was presented in a vivid way highly adoptable and often admirable in the Indian
TV serials. Majority of women responded the attraction toward hair style dress and
dished presented and worn Indian models and tried to do and look the same way. With
dish antenna, society was adopted new ways, trends and lifestyle. In the recent Eid –ul-
Fitr some clothe has been branded named after Indian film or serial example. Tapur-
tupur, khokababu 420, Jhilik, etc. Ruwandeepa, V. D., (2011) identified, modern
fashions and beautiful actors have become the most attractive items in these Tele dramas
for 40% of women. They tend to select the same fashion that they see in these dramas

17. 17 | P a g e
while they do shopping. The counterpart that has created about women by these dramas
is a very artificial one. It emphasizes to clad with very nice clothes if you are woman.
The counterparts of women in these Tele dramas are similar to artificial dolls. One
women responder said that her grandmother whose age is 74 is getting ready for
a tour to India and is trying to find a similar sari that is worn by Tulsi at
“Mahagedaro”. The women who consider these Tele dramas are very useful and very
applicable to their lives indicated 50% of the total population.

18. 18 | P a g e
RESEARCH FINDINGS:
People are deviating away from watching Hindi serials. But Hindi serials do have effects
on those who watches them. Those who watches are fascinated by the storyline, fashion
trends and festivals. That explains the causes of watching Hindi serials to some extent.
The unexpected result was low percentage of people watching Hindi serials. Only 8
people out of 50 people watches Hindi serials daily. It might be again limitation of the
survey.
 Almost 50% said they do not watch Hindi serials at all. Unexpected result and
contradictory to secondary resources.
 People said that their interest in storyline and festivals. 59% chose ‘nothing at all’
 Majority agrees that language and wedding rituals are being influenced even though
many of them don’t watch serials. Matches with secondary sources.
 Hindi serials are vulgar and mean? 22% agrees.
20% disagrees. Mixed review of people, explains their perception. However, contradicts
to secondary resources again.
 Do you think Hindi serials teach moral or something important about life?> 37% says no.
Nearly, 35% says absolutely no 20% says somewhat. Matches with secondary sources.
 When family violence and family politics are portrayed on Hindi serials, do you think
that has effect on audience of Bangladesh?> 70% supports negative effect.
Once again, matches my hypothesis. People perceive it as negatively dominant.
PROVOKE PRE -MARITAL RELATIONSHIP
to fall in love with opposite sex without being married is the common scenario of Hindi
daily soaps that was reported by 65% participants. For getting love from opposite
partner, they can do anything. Parents love and affection is less valuable to them.
There are no serials without love before marriage. It teaches us without love life is
meaningless. So, we must fall in love. Apart from these, it can be seen is these drama
serials that, they are falling love on their friend, girlfriend loving boyfriend and
boyfriend also loving girl "friend. I think, it is one kind of adultery in the name of
"friendship”. a student o" Dhaka college

19. 19 | P a g e
EXTRA -MARITAL AFFAIR
Study revealed that, according to 79% respondents believe, Hindi drama serials are also
responsible for extra marital relationship like pre-marital love. Husband build
relationship with their female colleague or previous girlfriend and wife also maintain
relationship it other man is also the subject matter of theses serials. And these illicit
affairs are presented so decently that the people who engaged with this infidelity are
right. But it does not focus on the severe consequences of this relationship and ho it is
destroying our family system.
NURTURE CONFLICT BETWEEN DAUGHTER IN LAW AND MOTHER IN
LAW:
In this study 90 percent viewers admitted that one of the subject matters of Hindi drama
serials is conflict between daughter and mother in law. They are busy to beat of once
back always stage conspiracy against each other which is breaking the normal
relationship among daughter and mother in law. Alter watching these serials the daughter
in law seems mother in law is her enemy and likewise mother in law think daughter in
law is her rivals. In this way, Hindi serials instigating family dispute. Apart from these,
conflict between brothers and sisters regarding property or power etc. are also the
telecasted in these serials from which less constructive things are taught.
ORIGINATE EVE TEASING
Eve teasing is also taught by Hindi drama serials according to 78% participants. boys are
teasing girls and working women in the streets, colleges even in the buses and trains. To
some extent, girls are also teasing boys. viewers of all ages especially our young
generation follow and apply it and they enjoy it very much
Young generation watch Satellite TV channels and try to apply those in personal life. A
survey shows that 41 percent of the youths are interested to speak in Hindi at the advent
of 'cultural aggression'. There is a proverb, “Early to bed and early to rise, makes a man
healthy, wealthy and wise.” But this scenario has been changed. Due to satellite TV
channels they go to sleep late night and cannot wake up timely. As a result, they become
late in attending classes and other activities as well. In addition to these, psychologists

20. 20 | P a g e
opine that sex, crime, terror, wrestling and some other programmers are affecting the
mental health of children.
Hindi serials are affecting our language, a very important part of our culture and wedding
rituals. This matches my hypothesis. The contradictory thing is though low amount of
people watch Hindi serials daily but all of them agreed more or less to the fact that Hindi
serials influences our language and wedding rituals.
Hindi serials are not that much realistic and have negative impacts on audience mentally.
The survey results once again match with my hypothesis.
CONCLUSION:
Bangladeshi satellite channels are not broadcasted in India but Bangladesh is paying
local agents 2000 corer taka as tax for cable channels. This is a dominating nature of
Indian media. Bangladeshi government is not doing anything regarding this issue. This
media domination is linked with political and economic issue of both the countries,
Bangladesh and India. Indian TV channels are very much talented in dubbing and
broadcasting other products; such as, advertisements, TV series, films, and air them in
their own style. (Khan, 2010). Bangladesh government has recently banned Doraemon
cartoon but it is not possible to ban satellite channels conservatively in one day. Yet,
BRTC can ban some Hindi TV channels that are detrimental to Bangladeshi language
and culture. Our national movies, serials have to be made more attractive that can avert
our viewers both male and female from watching Indian serials. These TV programs
should be developed as like Bollywood and Hollywood but based on our own language
and culture. Naked dance, free kissing is not accepted to our culture. Bollywood follows
Hollywood movies, Japanese cartoons but produce movies, cartoons based on their own
language, culture. For example, songs are focused in Bollywood movies and big wars are
focused in Hollywood movies. Awareness has to be raised about the impacts of Hindi
serials on Bangladeshi culture, language, food habit, rituals, festivals, family and society.
Viewers should be conscious that they are seeing other culture, not their own. So they

21. 21 | P a g e
should stop following that. It is high time for Bangladeshi people to stop following what
is telecasting in the Indian daily soaps otherwise they may lose their own culture as well
as identity.

22. 22 | P a g e
Annexure
Background
1.1sex? Male, female, other
1.2 Religion? Islam, Hinduism, Buddhist, Christian
1.3 Age?18-25,25-30,30-35,35-40,40+
1.4 Occupation? Housewife, Student Businessman, Service Holder, Entrepreneur, Other
1.5 your address?
QUESTIONS
1. Educational Qualification (Currently)? Earnings per month?
2. From when do you use television? Do you watch Hindi serials?
3. When did you first watch Hindi serials? If you watch Hindi serials, please explain that why
you are watching Hindi serials?
4. If you watch Hindi serials, please explain that why you are watching Hindi serials?
5. Do you tend to follow the Indian traditions as a result of watching these serials?
6. Do you think the Indian traditions are influencing our language and wedding rituals?
7. Is Hindi serials being vulgar and mean?
8. Do you think Hindi serials teach moral or something important about life?
9. When family violence and family politics are portrayed on Hindi serials, do you think that
has effect on audience of Bangladesh?
10. Bangladeshi TV channels are banned in India; do you want that Indian TV channels should
banned in our country?
11. Does Hindi serials effect our family bonding?
12. Do you think that Hindi serials are effects our culture or change our own culture?
13. How the Hindi serials affects the psychology of the people?

23. 23 | P a g e
REFERENCES:
 Effects of Indian media on Bangladeshi culture https://defence.pk/pdf/threads/effects-
of-indian-media-on-bangladeshiculture.318410/
 Shuvo, S. (2009) “Effects of Hindi Serials on Bangladesh” available at
http://udvot.blogspot.com/2009/12/addiction-to-hindi-serials.html,
 Bangladeshi TV Channels Blocked in India. Special Correspondent, Weekly Blitz.
June 22, 2011.
 Helal, M. A. A. (2014). Impacts of Indian Drama Serials on Bangladeshi Social
System:An Overview of People’s Perception. ASA University Review, 8. Retrieved from
www.asaub.edu.bd/asaubreview.
 Khanam D., Sarwar, M. M., & Abir, T. M. (2014). Broadcasting Indian TV Serials In
Bangladesh: The Beginning of the Social Change': A Study on Present Situation of
Bangladesh. IOSR Journal Of Humanities And Social Science, 19(7), 142-150. Retrieved
from www.iosrjournals.org
 Islam, A. (2013). Hindigenization of Bangladeshi Culture through the Penetration of
Satellite TV: Paradigm of Modernization vs. Dependency Theory. New Media and Mass
Communication, 18. Retrieved from www.iiste.org
 Huda, Z . ( 2008 ) “Emergence of Satellite Television and Enigmatic Geo-Political
Strategy of Bangladesh government”
 Huda, Z. (2005). “Problem of National Identity of the Middle Class in Bangladesh and
State-Satellite Television”. PhD Thesis( unpublished), University of Warwick
 Morshed M (2012)”Indian Drama Seriala and their impacts on our society”& Published
in.