14 tips to help you choose your niche and specialty

1. Dr. Shahab Anari’s
tips on
Personal Branding
Dr. Shahab Anari Personal Branding Strategist, Professional Coach

2. Dr. S. Anari Personal Branding Strategist, Professional Coach
How to
Choose Your
Niche and
Specialty

3. Dr. S. Anari Personal Branding Strategist, Professional Coach
1. Write down your wish list. Think of
all the different audiences that you
wish to reach out to.

4. Dr. S. Anari Personal Branding Strategist, Professional Coach
2. Think how your unique
characteristics, such as your
natural talents, passions
and knowledge suit you to
work with some of these
groups. Which ones are
they?

5. Dr. S. Anari Personal Branding Strategist, Professional Coach
3. Which of these groups do you most
relate to or feel the most interest or
excitement about working with?

6. Dr. S. Anari Personal Branding Strategist, Professional Coach
4. Which group(s) do you
know people in or already
have clients in?

7. Dr. S. Anari Personal Branding Strategist, Professional Coach
5. What aspects of
your field do you
know the most
about?

8. Dr. S. Anari Personal Branding Strategist, Professional Coach
6. What life experiences
do you have that might
connect you to a particular
market?

9. Dr. S. Anari Personal Branding Strategist, Professional Coach
7. Do you have any interests or
hobbies that might connect you with
your target market?

10. Dr. S. Anari Personal Branding Strategist, Professional Coach
8. Here’s other tips to get to know your
target audience better:
1. You can also look at your current customer base to
get a clue as to who finds you and your
services/products more attractive.
2. Check out your competition. Look who they’re
targeting their marketing material at.
3. Look at the successful thought-leaders and industry
brands. Who do they target? Maybe you can check if the
same target audience appeals to you, as well.

11. Dr. S. Anari Personal Branding Strategist, Professional Coach
9. Now is the time. Answer this: Who
is your target market? Describe them!

12. Dr. S. Anari Personal Branding Strategist, Professional Coach
10. What are five of your clients’
challenging problems?

13. Dr. S. Anari Personal Branding Strategist, Professional Coach
11. What are five of
your clients’
burning desires?

14. Dr. S. Anari Personal Branding Strategist, Professional Coach
12. What’s THE
biggest result that
clients get by
working with you?
(one big promise)

15. Dr. S. Anari Personal Branding Strategist, Professional Coach
13. What are the additional benefits of
working with you? Think of the four
categories of benefits: Financial,
Emotional, Physical, Spiritual
(Remember: the benefits, not the
features of your service)

16. Dr. S. Anari Personal Branding Strategist, Professional Coach
14. Again, now is the
time. What’s your
specialty working with
the target audience
that you’ve identified?

17. Dr. S. Anari Personal Branding Strategist, Professional Coach
Brand Yourself!
LEAVE YOUR MARK
ON EVERYTHING
YOU DO!

18. Dr. S. Anari Personal Branding Strategist, Professional Coach
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www.shahabanari.ca