9. Success Recipe?
Less is more – Limited SEO keyword focus to the following categories – Digital
Marketing, Data Science, Project Management
Mutually exclusive, collectively exhaustive focus viz a viz SEM keyword focus
Long tail keyword focus to create “non-Dhandha impacting”/ “rainy day”/ cold
leads
E.g.: How can I grow my career in digital marketing?
Cold leads contributed 30% to mom revenues (zero cost)
Content Syndication & backlinking via Course Advisor partnerships resulting in DA
improvement over time
11. Razorpay -
B2B payments - Niche, we own this space
1. Digital literacy
2. Financial literacy
3. Compliance
Success Recipe?
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Mass, drives
greater earned
media
18. So, what is App Store Optimization?
“It is SEO’s cousin in the app world. Your
efforts at making your app both
discoverable and clickable come under
the larger stream of ASO efforts.”
19. ASO is reliant on 2 predominant factors
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Metadata
Visibility
Creative
Conversion
31. Results?
Even when VC funding dried up, there
was no drop in scale
Organic traffic (app installs & regs)
scaled to fill the gap caused by paid
channels drop
32. • Does this provide you with enough food for thought?
• Feedback, first reactions?
Let’s discuss
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