What if Apple combined the Mac Book Air with the iPad?

1. https://www.flickr.com/photos/edplant/3064501187
Presented By: uNoBsTrUcTeD minds (Serina Howard, Jason Holder, Frank Reynolds)

2. https://www.flickr.com/photos/miles92/5166803316/
The Progress of Apple
https://www.flickr.com/photos/scottgould/1780562773
https://www.flickr.com/photos/ecstaticist/15326110418
1976
2008
No doubt the crisp white walls of the Apple headquarters have changed over the years. Apple computers have gone from the bulky, multi-piece
machines to sleek, lightweight laptops.

3. Committed to
Bringing the
BEST...
Apple Vision Statement:
Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around
the world through its innovative hardware, software and Internet offerings.

4. What If?
https://www.fl https://www.flickr.com/photos/13815526@N02/5102249745 ickr.com/photos/johnkarakatsanis/10922238735
MacBook Air iPad
Introducing the Macbook Air Plus - Innovation in your hands.
How will this product be different from the competitors? The short answer is simple. There will be an Apple on the back of the product.
* We propose a device that is only slightly thicker than the iPad Air.
* The screen and back plate of the device would be separate pieces, connected only by a multi-pin cable for power and information.
* To change from iPad to Laptop you simply release the screen by sliding your finger across a sensor located on the top of the device.
* Features a “digital stylus” that allows you to fine tune your movements with the use of your fingers.
* ...and much more!

5. ?
Why
?
?
?
?
?
? ?
?
Why
Why
Why
Why
?
Why WWhhyy
Why
Why
Why
Why
Why
Why
?
? ?
?
?
Why
This
product
combines
the
best
of
Apple,
and
is
s6ll
true
to
the
vision
of
Steve
Jobs.
Not
only
does
this
product
meet
the
needs
of
current
customers
by
offering
them
a
product
that
is
far
superior
to
previous
products,
but
opens
Apple
up
to
a
new
audience
by
filling
the
needs
that
Apple
has
failed
to
meet
thus
far.
Simply
put,
to
offer
a
product
that
would
penetrate
the
armor
of
those
that
are
an6-­‐Apple
because
of
the
lack
of
the
features
that
they
desire.

6. Sales
Sales Projections Year 1 Year2 Year3
Projected Units Sold 45MM 50MM 45MM
Unit Price $1350 $1250 $1100
Unit Cost $600 $500 $500
Total $3.375B $3.75B $2.7B
Make no mistake about it, Apple’s customers are dedicated to their
new and innovative products. Long lines and retail prices, demand
for new products, and that white apple is what keeps the targeted
audience coming back.

7. G
R
O
T
W
H
https://www.flickr.com/photos/esthervargasc/6236496228
We propose a salary of $5MM for the first year in the operations budget. The rest of the budget will be allocated for a residual to GT
Advanced Technologies.

10. Poster