A brief description about our company during 2015-2016

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Confindential. Do not distribute.
WELCOME TO HERDING CATSWELCOME TO HERDING CATS

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DISCLAIMER
The information, documentation and/or memoranda contained within and/or attached to this
presentation, which is sent with the exclusive purpose of the intended recipient assessing her/
his interest in participating in the project, is strictly confidential and is protected by intellectual
property rights that belong to Herding Cats, S.L., which reserves all rights, be they of intellectual
property or any other kind, over the same. Any reproduction, use, disclosure and/or
communication to third parties without the expressed and written consent of Herding Cats, S.L.
is expressly prohibited. Thank you.

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Herding Cats was born in Barcelona through the union of different talents with a common
passion. Creativity, hard work and motivation unite us, and we continue to grow every day.
WHO WE AREWHO WE ARE
SERGIO CASTAÑO
CO-FOUNDER
Company Role:
Project Lead,
Game Designer and
Creative Director
Company Role:
Project Lead and
Developer
RAFA LAGUNA
CO-FOUNDER

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BARCELONA INSPIRES US...
Our office is located in an inspiring Coworking space in Gràcia,
an area full of life that captures the very image of Barcelona.
!!!!
Barcelona, Spain
08024
Street:
Verdi, 72
Timezone:
CEST

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“Develop high quality games for a
global audience creating simple, cute and casual
games that literally everyone can enjoy.
Being this goal an answer to adapt the
competitive setting existing in stores.”
OUR GOALOUR GOAL

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OUR GAMESOUR GAMES
CANNON LAND
WorldWide Launch:
October 2015
CANNON LAND
FAMILY
WorldWide Launch:
June-November 2016
PHANTOMCATS
Work in progress
This is what we have done so far...

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HOW WE BUILD GAMES: THE HERDING CATS WAY
This is the method we use to develop our games.
It has 4 well-defined phases.
In this phase, creativity is given full rein. Through brainstorming
sessions with team members, we gather ideas in order to have a
large number of potential projects that will later go through a filter
to choose those that we are passionate about and motivate us the
most.
In this phase, the artists and game designers define the main
concept to be developed, designing a professional and attractive
product for the Soft Launch. This is the most fundamental part of the
project, when the basis and foundations of the project are defined at
a strategic and artistic level.
When a quality product has been developed and is ready to be
published, it is tested with the target audience. Changes and
improvements are made to create an optimum product.
Once the previous phase is finalized, the game is ready to be
commercialized. This is the phase where the marketing and PR team
work to launch the game and make it a successful product.
IDEATION
PRODUCTION
SOFT LAUNCH
LAUNCH

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THE CANNON LAND SUCCESSTHE CANNON LAND SUCCESS
Cannon Land
Price: Free To Play with Advertising
Category: Arcade (one touch game)
Stores: Apple Store / Google Play
Localization: English, Japanese,
Korean, Chinese, Russian, Spanish,
French, Portuguese, Italian, German
Why Cannon Land is a competitive game:

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FEATURED BY APPLE AND GOOGLE
Being featured at the Japanese Appstore for three weeks

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FEATURED BY APPLE AND GOOGLE
Strong presence in South America

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FEATURED BY APPLE AND GOOGLE
Featured 101 Times on Google Play Home Page

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DOWNLOADS FROM ALL OVER THE WORLD
More than 140.000 installs in less than 4 months and growing

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REVIEWS
Our games are 5 STARS

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GOOD REVIEWS FROM INFLUENTIAL BLOGS
Best Blogs had reviewed our games

15. GAME CONFERENCES PRESENCE
We have been promoting our games at:
Madrid Games Week
Gamelab mobile Barcelona
Gamestart Asia Singapore
1515

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STRONG WITH SOCIAL NETWORKS & YOUTUBERS

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herding-cats.net
s@herding-cats.net
(+34) 678 73 59 94
© 2016 Herding Cats SL. Cannon Land. All rights reserved.