baltika slideshare

2. • Baltika Brewery (Russian: Пивоваренная компания
"Балтика") is the second largest brewing company in
Europe and the leader of the Russian beer market
with over 38% market share. It is headquartered in St.
Petersburg and owned by the Danish brewing
company Carlsberg.

3. History
• Baltika Breweries launched production in St.Petersburg in 1990.
• After privatization in 1992 the company was reorganized into an open
joint stock company.
• In 1993 Baltic Beverages Holding Brewing Concern became the
company's largest shareholder.
• In 2000 Baltika build the largest Soufflet Malting Plant in
St.Petersburg,Russia for 50 million together with the French company
"Groupe Soufflet“.
• In April 2008, Baltika became part of the International Carlsberg
Group.

4. Capacity
• Baltika's monthly production capacity is over 5.2
million litres. The company portfolio includes more
than 30 beer brands and 9 non-beer brands available
in 98% of the points of sale around Russia. According
to the company data, in 2012 its products were
exported to over 60 countries around the world
including countries of Western Europe, North
America and Asia-Pacific regions.

5. Company Structure
• The personnel numbers approximately 9000 people.
• In 2012 Baltika sold 34.6 million hectolitres of beer.
• Baltika's revenue in 2012 amounted to approx. RUB 89.3 billion.
• Baltika's brands are produced under the license in Ukraine,
Kazakhstan, and Azerbaijan.
• Baltika No. 3 is the only Russian beer produced under contract in
Germany.

6. Production sites
• Headquarters and Baltika – St Petersburg brewery
• Baltika-Baku brewery (Baku, Azerbaijan)
• Baltika-Voronezh brewery
• Baltika-Novosibirsk brewery
• Baltika-Rostov brewery
• Baltika-Samara brewery
• Baltika-Tula brewery
• Baltika-Khabarovsk brewery
• Baltika-Yaroslavl brewery

7. products
• Baltika №0 Non-alcoholic (Безалкогольноe)
Production of Baltika 0 began in 2001 and holds about 60% of the non-
alcoholic beer market in Russia.
• Baltika №2 Pale (Светлое)
• Baltika №3 Classic (Классическое)
For ten years running Baltika 3 has been awarded the Russian
Commodity of the Year prize in the beer category of mass consumption
products.

8. products
• Baltika №4 Original (Оригинальное)
It is one of the oldest brands in the Baltika family of beers and is
produced only at the St. Petersburg brewery.
• Baltika №6 Porter (Портер)
In 2000, British beer connoisseur Michael Jackson (not the American
pop star) included the brew as the only Russian beer in the “Great Beer
Guide: 500 Classic Brews.”

9. products
• Baltika №7 Export (Экспортное)
True to its name, №7 is exported to more than 75 countries worldwide,
including Finland, South Korea, the U.S., Iran, England, and Germany.
• Baltika №8 Wheat (Пшеничное)
The beer is unfiltered, and, according to Baltika’s website, contains
“biologically active substances useful for health.”
• Baltika №9 Strong (Крепкое)

10. Interesting facts
• In 2003, the Baltika brand became available in Great Britain. This brand was
considered to be a super-premium one in the market and 0.5 litre bottle
cost $6–7 – 15% more expensive than Guinness. To compare, in the US
Baltika costs $1.5 – 2.
• In 2008, Baltika started "Beer Patrol" initiative to raise awareness of
minors' access to beer.
• In 2011, Baltika launched the "Beer sommelier" project to promote
responsible consumption culture and educate about beer brewing
technology, different beer sorts, and tasting rules.
• According to Forbes data, Baltika is one of the ten most dynamic Russian
brands.
• Baltika brewery in St. Petersburg is considered to be the largest brewery in
Europe. The area occupied by the brewery is equal to Vatican.