Cow character concept for famous ice-cream brand

1. Sandra ice-cream
Cow character concept for

2. SKETCHING PROCESS.
1

3. The first character concept is based on the
principle of flowing simple lines to round
off sharp corners and angles. This style was
used to emphasize similarity with
well-known domestic animals keeping the
same time perception of loveliness and joy.
Soft outline comes up with the flexibility in
drawing various poses. The emotional
context of this character is the good-na-
tured amiability.
CHARACTER SKETCH. OPTION 1.
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4. 3
CHARACTER SKETCH. OPTION 1.

5. The second sketch is much more anthro-
pomorphic allowing us to draw truly vast
variety of the postures. It means more
space for the different scenery. The
humanlike Cow cut the distance between
the customer and the brand. The major
temper of this sketch is playfulness.
It’s our favorite one.
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CHARACTER SKETCH. OPTION 2.

6. 5
CHARACTER SKETCH. OPTION 2.

7. The third sketch has intentionally exagger-
ated body proportions. This technique
produces more comical and funny charac-
ter to make consumer smile. The Cow is
almost entirely composed of rounded
forms to create an association with the
happiness, buoyancy and generosity. It’s a
well known fact that a good-old-fat cow
brings the most delicious milk. This charac-
ter’s emotional message is amusing.
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CHARACTER SKETCH. OPTION 3.

8. 7
CHARACTER SKETCH. OPTION 3.

9. The last but not the list sketch is, a con-
temporary cow image made in cartoon
style, natural for the Generation-Z. The
Cow is limited in the variability of poses as
well as in the emotional range but it’s
relatively simple in production. The upper-
most emotional message is friendliness.
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CHARACTER SKETCH. OPTION 4.

10. 9
CHARACTER SKETCH. OPTION 4.

11. 10
CHARACTER SKETCHES. ALL OPTIONS.

12. 11
DIGITAL DRAWING. OPTION 1.
Example of developing a pencil sketch to a digital drawing. Option 1.

13. 12
PACKAGE CONCEPT. OPTION 1.
Package design concept based on character sketch option 1.