I Believe... Process Doc

SERENA VANG | GRAPHIC DESIGN 3 | SYSTEM DEVELOPMENT | FEB 2022 | 1
I Believe!
SYSTEM DEVELOPMENT

PASSION PROJECT
Within a single media/medium, the goal is to create and design mul-
tiple editions (or a series) of items espousing a notion, conception,
abstraction, theory, hypothesis, or conviction you are knowledgeable
and passionate about.
The project must have at least four components that clearly commu-
nicate your intentions, and work together conceptually and visually as
a series. All other aspects are determined by you.
DELIVERABLES
• Three mounted 15” x 20” boards
• PDF digital presentation of your process with Heroshots
• Featured website link (Behance is fine)

SCHEDULE
FEBRUARY 10
Prepare a presentation introducing the class to
your “belief.” Propose several media/medium
directions with well-defined deliverables. Include
inspirational research that sets a mood, style, and
tone for your project’s visual and conceptual ori-
entation. If time allows, share any preliminary con-
cepts and directions you may be thinking of at this
time, but not at the expense of your research.
FEBRUARY 15
Commit to a single media/medium direction and
deliverables. Establish a working production
schedule through the March 8th deadline. Clearly
convey aesthetic expectations.
FEBRUARY 17
Strive to produce your full series. Use placeholders
where necessary, but be able to show what they
stand for. Also, provide at least one source of visu-
al inspiration for the person on your left. Include as
a separate slide at the end of your process PDF.
FEBRUARY 22
Unmounted black and white printouts (may sur-
prise you!) (maybe a color trial). PDF color repre-
sentations. Continue to build on Process PDFs, but
in class we will concentrate on viewing your actual
project progress.
FEBRUARY 24
First rounds of final designs. Revisit inspiration.
Incorporate references and recommendations from
last critique.
MARCH 1
Second rounds of final designs. Strive to be com-
plete and finished. Revisit inspiration. Incorporate
references and recommendations from last critique.
Refine PDF formatting.
MARCH 15
Final critique - this is the final deadline. Not being
ready to present, even if absent, will result in a sig-
nificantly reduced grade. See syllabus.Mount hero
shots on three vertical 15” x 20” matt boards.
Label your process PDF with LastFirst name, i.e. Du-
FresneJohn.pdf
MARCH 17
We’ll continue the I Believe! critique. Be sure your
final files have been left on the classroom comput-
er for final grading. Fix any PDF issues. Post your
project hero shots, etc. to your Behance or portfolio
website.

BUBBLE TEA IS THE BEST
All the projects I’ve done so far have been about things I’m passionate
about such as mental health, organization and journaling, personality
theories, colors, and such...but I haven’t touched based on the things
that just bring me joy the moment it is mentioned...and that is Bubble (or
Boba) tea drinks!
Whenever I have a bad day or lack a lot of energy, I always know that
getting a bubble tea drink will always re-energize and make me happy!

DESIGN IDEA
I want to create a packaging design for 4 bubble tea flavors!
• Taro
• Coconut
• Peach
• Brown sugar (Tiger)
The packaging design will be based on powder mix pouches
for the flavors. In my mockups I also want to possibly put a
designed logo on bubble tea cups if I have enough time.

SWEET.JOY.CHILL
The personality of the packaging should represent sweetness,
joy, and chill. That’s what bubble tea is for me.
It’s sweet to your level, brings joy after a long day of work, and
a chill drink to just chill.

MOCKUPS IN MIND
I found some mix pouch mockups that could be used!

Direction of style
My main inspiration will be Werner’s poster for TDC, however
with a boba cute and pop aesthetic style.
In other boba places, I notice that their design is...
• Type based
• If it is a graphic design, it is mostly a simple mascot head
• Contemporary circle badages
When it comes to boba flavor mixes, they aren’t very creative
looking compared to coffee pouches.

Brand name?
Whenever I get boba, it always puts me in a good mood! So I
came up with a few brand names:
• Boba Smile
• GoGo Boba
• BobaPop
• Mana Boba
• HpBoba
• Boba Yes
• Boba Yum
• Mojo Boba
• Boba Charm
• PosiTea
• Mojo Tea
• Qualitea

MOJO TEA
mojo tea
MOJO TEA
MOJO
MOJO TEA
mojo tea
MOJO TEA
mojo tea
Font exploration
Popstone Heavy
Dingle Fat Font
Brugty
Renogare

mojo
tea
TARO MILK TEA
Instant Powder Mix

mojo
tea
STRAWBERRY MILK TEA
Instant Powder Mix

mojo
tea
MATCHA MILK TEA
Instant Powder Mix

mojo
tea
BROWN SUGAR MILK TEA
Instant Powder Mix

The design
As of now the brand name is the
main design element.
The background pattern is a close
up of the letters to create a liquid
effect.
It's also abstract and I will proba-
bly build up on this idea for the next
trials.
Fonts in Use:
• Myriad Variable Concept
• Popstone

mojo
tea
TARO MILK TEA
Instant Powder Mix
NET 250g
5 SERVINGS

mojo
tea
STRAWBERRY MILK TEA
Instant Powder Mix
NET 250g
5 SERVINGS

NET 250g
5 SERVINGS
mojo
tea
MATCHA MILK TEA
Instant Powder Mix

NET 250g
5 SERVINGS
mojo
tea
Instant Powder Mix

NET 250g
5 SERVINGS
mojo
tea
Instant Powder Mix
NET 250g
5 SERVINGS
mojo
tea
Instant Powder Mix
Centered?
Flush Left?

Visual inspiration for maxine

New changes
OLD NEW
• Changed the closed-counters
inside the vowels
• Added an exclaimation mark
• Capitalized T, tweaked M
• The o's look like japanese tea
cups, which I think is nice
• T was an outlier or stood out
too much, not much meaning
• Closed counters are inconsistent

New changes
Background is made up of the letters but
is zoomed super close to create an astract
shapes. Inspired by Firefox.
In each flavor design, there are small
variation of shapes to represent the flavor
Letter "e"
Strawberry Matcha
Brown Sugar
Taro
Letter "o"
Letter "j"
Letter "m"

S T R A W B E R R Y
M I L K T E A
n E T W T 8 . 8 o z ( 2 5 0 g )
o R I g I n A L I n S T A n T p o W d E R M I x
W I T h T A p I o c A p E A R L S

M A T C H A
M I L K T E A
n E T w T 8 . 8 o z ( 2 5 0 g )
o r I g I n A L I n s T A n T p o w d E r M I x
w I T H T A p I o C A p E A r L s

T A R O
M I L K T E A
n E T w T 8 . 8 O z ( 2 5 0 g )
O R I g I n A L I n s T A n T p O w d E R M I x
w I T h T A p I O c A p E A R L s

B R O W N S U G A R
M I L K T E A
N E T W T 8 . 8 O z ( 2 5 0 G )
O R I G I N A L I N S T A N T p O W d E R M I x
W I T h T A p I O c A p E A R L S

S T R A W B E R R Y
M I L K T E A
n E T W T 8 . 8 o z ( 2 5 0 g )
M A T C H A
M I L K T E A
n E T w T 8 . 8 o z ( 2 5 0 g )
o r I g I n A L I n s T A n T p o w d E r M I x
w I T H T A p I o C A p E A r L s
T A R O
M I L K T E A
n E T w T 8 . 8 O z ( 2 5 0 g )
B R O W N S U G A R
M I L K T E A
N E T W T 8 . 8 O z ( 2 5 0 G )

MORE CHANGES WITH THE LOGO
FIRST SECOND THIRD
• Changed the closed-counters
inside the vowels
• Added an exclaimation mark
• Capitalized T, tweaked M
• The o's look like japanese tea
cups, which I think is nice
• Made the T a little thicker and
taller
• Changed the exclaimation
mark as an upside down j
• Tweaked the M's width and
height
• T was an outlier or stood out
too much, not much meaning
• Closed counters are inconsistent

S T R A W B E R R Y
M I L K T E A
n E T W T 8.8 o z ( 2 5 0 g )
M A T c h A
M I L K T E A
n E T w T 8.8 O z ( 2 5 0 g )
T A R O
M I L K T E A
n E T w T 8.8 O z ( 2 5 0 g )
B R O W N S U G A R
M I L K T E A
N E T W T 8.8 O z ( 2 5 0 G )

Final draft
I wanted the designs to look more detailed and pop-like, so I
went around the St.Paul area and found a few beverage pack-
aging designs for inspiration.
What I liked about these designs are the simple shapes, gradients, and color palette.
They look contemporary and designed accordingly to their mission statements.

S T R A W B E R R Y
M I L K T E A
n E T W T 8.8 o z ( 2 5 0 g )
M A T c h A
M I L K T E A
n E T w T 8.8 O z ( 2 5 0 g )
T A R O
M I L K T E A
n E T w T 8.8 O z ( 2 5 0 g )
B R O W N S U G A R
M I L K T E A
N E T W T 8.8 O z ( 2 5 0 G )
First edit

S T R A W B E R R Y
M I L K T E A
n E T W T 8.8 o z ( 2 5 0 g )
M A T c h A
M I L K T E A
n E T w T 8.8 O z ( 2 5 0 g )
T A R O
M I L K T E A
n E T w T 8.8 O z ( 2 5 0 g )
B R O W N S U G A R
M I L K T E A
N E T W T 8.8 O z ( 2 5 0 G )
second edit

S T R A W B E R R Y
M I L K T E A
n E T W T 8.8 o z ( 2 5 0 g )

M A T c h A
M I L K T E A
n E T w T 8.8 O z ( 2 5 0 g )

T A R O
M I L K T E A
n E T w T 8.8 O z ( 2 5 0 g )

B R O W N S U G A R
M I L K T E A
N E T W T 8.8 O z ( 2 5 0 G )

Mounted preview

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