1. yemek+
credit card feature available for use as
food card.
Serdar Gartel, CMA, SMMM
Financial Controller
2. 2
Market
Market Size
• Over 1.0 million food card users in Turkey.
• Average daily usage is 12 – 13 TL per card.
• Market size 3.5 billion TL and expected to grow with personal usage.
Competition
• 5 competitior mostly origined in France. (Sodexo, Multinet, Food Card)
Why companies use foodcard as an incentive?
• 12 TL per day is tax deductible.
3. 3
Value proposition
Target and approach
Problem
• Unfair competition due to legal
obstacles.
• High fixed costs and fee charges
to restaruant owners (7%-11%
charges vs. credit cards 1%-3%)
• Operational problems in industry
due to lack of investment.
Solution results
• Help companies to decrease meal
costs by 8-10%
FACT: 1.000 Headcount costs 3.75 mTL
• Helps to credit card companies
market penetration with lower
costs & increase usage rates.
• Deliver lower food costs to end
customers with lowering charges.
TARGET
Develop and offer an easy install software solution for
credit cards.
4. 4
Risks & Opportunities
Opportunities
• Restaruant chambers are supporting this change.
• With correct revenue model WIN-WIN situation for
“End-customers – Restaruants – Companies – Banks”
• Other incentives market to employees (christmas presents,
fuel-oil etc.)
Risks
• There is legal obstacles no direct responsible, ministry of
finance or BDDK (audit authotity)?
• Inhouse solutions by banks (patent or utility model ?)
WHAT I NEED?
MENTORSHIP and SEED for research,
and be early adapter if any legal obstacles solved.
