2. Contents
β’ Campaign Overview
β’ Research and Findings
β All Diners
β Generation X and Under 25 year-olds
β’ Comment Card
β’ Video Loop
β’ Billboards
β’ Future Recommendations
β’ Conclusion
3. Adelphia
With a restaurant, a nightclub, a banquet hall, and more,
Adelphia is a place where no need is unfulο¬lled. Known as a
landmark in New Jersey, Adelphia is truly the βbest of the
bestβ and the place βwhere it all comes togetherβ
4. Campaign Overview
β’ To attract more people to Adelphiaβs dinner
service during the week.
β’ To keep βthe best of the bestβ message
associated with Adelphia.
5. Research and Findings
All Diners:
β’ Most customers are between the ages of 25-34.
β’ Prefer βcontemporary Americanβ, old fashioned
favorites, and comfort food.
β’ Want βhealthy gourmetβ: foods that are low in calories
and high in nutrients.
6. Research and Findings
Generation X and Under 25 year-olds
β’ Very social
β Word of mouth marketing is key
β’ Technologically savvy
β’ Skeptical about advertising claims.
β’ More impressed by personal style than
designer prices.
13. Website Copy Suggestions
β’ Home Page: Welcome to Adelphia. Our purpose
is to present an experience youβll want to share with
others. Adelphia features a reο¬ned restaurant, stylish
bar and club, professional conference center and a
grand ballroom. So, whether youβre grabbing a bite
to eat, networking with colleagues, or celebrating
matrimony, we provide the proper outlet for your
entertainment. Join us and make a memory.
14. Website Copy Suggestions
β’ Dining Page: If you plan on dining with us, come
prepared. Our menu highlights an extensive list of
caliber cuisine designed to enchant appetites. Even
the pickiest eaters will ο¬nd a meal to call their own.
Everything is prepared by expert chefs who love to
cook as much as you love to eat. Indulge.
15. Future Recommendations
β’ Put menu on facebook page.
β’ Include Sunday brunch times on website
β’ Slim down menu:
β Separate wine/ beverage list
β Separate brunch menu