2. This course will:
• Explain the importance of packaging in online marketplace
• Showcase how good packaging can lead to better customer experience, increase
customer retention, generate more sales and ultimately lead to business growth
Learning Objectives
3. Buyer first looks at the
Product Packaging
Then he looks at the
actual product
Product Packaging creates the first impression on buyer’s mind
Online Purchase: Intervention of Packaging
5. Source : 2013 e-commerce packaging survey
52% of consumers make
repeat purchases from
sellers who deliver
premium packaging
50% of consumers
expect their online
orders to arrive in
premium packaging
Investing in
premium packaging
can result in a gain
of 30% more
business
Good Packaging: An Important Performance
Parameter
6. Product
Packaging
✓ Higher Customer satisfaction
✓ Good reviews
✓ Longer engagement
✓ Reduction in returns
✓ Lower Customer satisfaction
✓ Bad reviews
✓ Shorter engagement
✓ Increment in returns
Good
Bad
Importance of Packaging
7. It could be exposed to the elements –
rain, extreme heat/direct
sunlight etc.
It could suffer a rough
journey
Your goods could be handled
alongside bulkier
packages
Good Packaging will prevent goods from getting damaged
in these situations
Prevents Damage
8. A perfectly packed product delights the customer even before it is opened
Ensures Better Customer Experience
9. Prevents cases where the customer finds a part/accessory missing or not as
described on the website
Less Chances of Tampering and Fraud
10. Avoid twines, strings or weak tapes (like
masking tape)
Instead use strong reinforced packaging
tapes
Dos and Don’ts
11. Don’t use boxes that are damaged or
feeble – Cartons with torn edges, loose
seams etc., should be avoided
Use strong cartons made of durable
material
Dos and Don’ts
12. Don’t leave space in the box
If you minimize on packaging material ,
you run the risk of getting the product
damaged while shipping
The item should be packed tightly so
that the product doesn’t shift inside the
box
Dos and Don’ts
13. Don’t address packages with pencils, pens
or water-soluble marker
Use standard address labels and protect
them with clear tapes
Dos and Don’ts
14. Don’t use filler substitutes
Newspapers, torn bits of paper, plastic
etc., are not resilient to pressure and will
cause damage to the product
Use standard packaging materials, tapes
and labels to prevent tampering and
fraudulent practices
Dos and Don’ts
15. • Industry-standard packaging solutions
• Availability of packaging material for all categories
• Door step delivery
• No MOQ restrictions - order according to your requirement
Online Marketplace Offerings
16. “My orders have increased to 1500 per day since I started using
Flipkart’s packaging solutions. Initially I was only processing 300
orders per day. My returns and in-transit damages have reduced
and as a result my orders have now increased by 5 times per
day.”
- Rahul Kabra (R.K Sales)
Orders per day
Success Stories
17. “Flipkart’s packaging solutions have made our processes so
easy and standardized! The packaging material is simply
brilliant and reliable. We use around 150-200 units of
packaging materials every day. Since joining Flipkart, our
sales have grown by 20-25 crores. Around 30% of my total
sales now come from Flipkart.”
- S.P Gupta (Digitronix Info Solutions Pvt. Ltd)
30%sales
come from
Flipkart
Success Stories
18. “50% of our business comes from Flipkart and I have done more
than 2 crore sales since I started on this platform. I am kicked
about the packaging material, it is so durable and I am sure it will
lead to better customer experience.”
- Abdur Rahman (Price Factor)
Sales
Success Stories
19. In this tutorial, you learned about:
• The importance of packaging in online marketplace
• How good packaging can lead to better customer experience, increase customer
retention, generate more sales and ultimately lead to business growth
Summary
Introduction
The course will open with a brief outline of the order fulfillment flow. The order fulfillment starts when the customer places an order which is received and confirmed by the seller. The seller then picks the product from the warehouse, packs it and ships the product. The product is delivered by a logistics personnel to the customer’s doorstep. Ideally, the customer is delighted to receive the product and this can lead to customer revisits, more sales and growth. However, if the customer is unhappy with the product (because the product is damaged, parts missing, tampered etc.) then the product is returned to the seller. This course will cover a significant aspect in the order fulfillment flow i.e. Packaging and how it can lead to higher customer satisfaction, more sales and growth.
Introduction
The course will open with a brief outline of the order fulfillment flow. The order fulfillment starts when the customer places an order which is received and confirmed by the seller. The seller then picks the product from the warehouse, packs it and ships the product. The product is delivered by a logistics personnel to the customer’s doorstep. Ideally, the customer is delighted to receive the product and this can lead to customer revisits, more sales and growth. However, if the customer is unhappy with the product (because the product is damaged, parts missing, tampered etc.) then the product is returned to the seller. This course will cover a significant aspect in the order fulfillment flow i.e. Packaging and how it can lead to higher customer satisfaction, more sales and growth.
Introduction
The course will open with a brief outline of the order fulfillment flow. The order fulfillment starts when the customer places an order which is received and confirmed by the seller. The seller then picks the product from the warehouse, packs it and ships the product. The product is delivered by a logistics personnel to the customer’s doorstep. Ideally, the customer is delighted to receive the product and this can lead to customer revisits, more sales and growth. However, if the customer is unhappy with the product (because the product is damaged, parts missing, tampered etc.) then the product is returned to the seller. This course will cover a significant aspect in the order fulfillment flow i.e. Packaging and how it can lead to higher customer satisfaction, more sales and growth.
Why do you need good packaging:
If you are using old boxes or unmarked, substandard packaging material, it is easy for any miscreant to tamper with your package. It also becomes difficult to find out if the damage happened while moving the package or whether it was deliberate. Standard, tamper-proof package makes it difficult for anyone to tamper and it becomes easy to identify whether the package has been tampered or not.
While transferring the package from warehouse, to delivery hubs to customer’s doorstep, it could get wet in the rain, be exposed to harsh sunlighht etc. It is important to make sure that your packaging material is waterproof and resilient.
Similarly, your package can be handled alongside bulkier packages and if there isn’t sufficient packaging material or if the cartons you are using are flimsy, it could result in damaging the product.
Bad roads, bumps and sharp curves can cause parcels to get knocked around. It is essential to have sturdy materials to cushion your product against serious damage.
Customer Experience: Good packaging is one of the key factors in creating customer satisfaction. Even before it is opened, a well-packed product delights the customer.
There are many cases where people who handle the package would tamper the packaging and take away or damage the product or a part of the product. By using sturdy, branded packaging you can reduce the cases of parcels being tampered. It is difficult to tamper a well-packed parcel while a bad package (used boxes, improper taping etc.) makes it easy for someone to open the parcel and take away the contents.
Packaging: Dos and Don’ts
Avoid twines, strings or weak tapes (like masking tape). Instead use strong, branded packaging tapes.
Packaging: Dos and Don’ts
Avoid twines, strings or weak tapes (like masking tape). Instead use strong, branded packaging tapes.
Packaging: Dos and Don’ts
Avoid twines, strings or weak tapes (like masking tape). Instead use strong, branded packaging tapes.
Packaging: Dos and Don’ts
Avoid twines, strings or weak tapes (like masking tape). Instead use strong, branded packaging tapes.
Packaging: Dos and Don’ts
Avoid twines, strings or weak tapes (like masking tape). Instead use strong, branded packaging tapes.
Flipkart has partnered with Gati Limited to provide:
- Industry-standard packaging solutions
Packaging material available for all categories
{Apparels, mobiles, books, accessories etc.)
Door-step delivery to reduce hassle
No MOQ restrictions - you can order according to your requirement
Flipkart.com branded material
Attractive designs
Superior quality
Gati is Flipkart’s preferred partner and is the pioneer in express distribution and supply chain solutions in India. It focusses on delivering customer delight.
Several of Flipkart’s sellers have achieved more sales and growth after availing our packaging solutions. Here are three such stories.
