CAPESKATE_Business Case

CAPESKATE: Business Case – Version 1 3
CAPESKATE
Business Case

University of the Western Cape
EMS FACULTY
SCHOOL OF BUSINESS AND FINANCE
PROJECT MANAGEMENT
MAN720/620/325
Business Case
26 February 2015
Group Members Details
Member Surname
&
Name
Student Number
A Sebastian Hernandez 3521634
B Stephan Kirsten (MAN 720) 3509751
C Christian Paffhausen 3520646
D Dane Solomons 3014906

Table of Contents
1. Introduction/Background ................................................................................................5
2. Overview...........................................................................................................................5
2.1. Vision .....................................................................................................................5
2.2. Organisational Objective.........................................................................................5
3. The Business Case..........................................................................................................6
3.1. Purpose of the Business Case................................................................................6
3.2. Business Case Sponsor .........................................................................................6
4. Situational Assessment and Problem Statement ..........................................................6
5. Assumptions and Constraints ........................................................................................7
6. Identification and Analysis of Options ...........................................................................8
6.1. Identification of Options ..........................................................................................8
6.1.1. Option 1 – Do nothing ..............................................................................................8
6.1.2. Option 2 - The food and drinks are provided by donations .......................................8
6.1.3. Option 3 - Get sponsors to provide food and drinks .................................................9
6.2. Comparison of Options...........................................................................................9
6.3. Recommended Option..........................................................................................10
7. Implementation Strategy ...............................................................................................10
7.1. Project Title ..........................................................................................................10
7.2. Target Outcomes/Benefits....................................................................................10
7.3. Outputs.................................................................................................................11
7.4. Work Plan.............................................................................................................11
7.5. Budget..................................................................................................................11
7.6. Other Resources ..................................................................................................12
8. Project Management Framework ..................................................................................12
8.1. Governance..........................................................................................................12
8.2. Quality Management ............................................................................................13
8.3. Organisational Change Management ...................................................................13
8.4. Post Project Review .............................................................................................14
9. Appendices ....................................................................................................................15
9.1. Pictures of the Salesian Skate Park Cape Town...................................................15

1. Introduction/Background
Skate-aid is a German foundation, building and supporting skate parks all over the world.
In 2010 they built a skatepark with movable obstacles at the Salesian Institute of Cape
Town. The park is usually run by volunteers from Germany that were send by skate-aid.
The park is open to the public, but it mainly targets school- and street kids from the
Neighbourhood.
Now, in 2015, the skatepark needs refurbishment of the obstacles and new skateboards to
lend the kids should be bought. The skatepark is still in a state that allows for relatively
save usage, but if the revamping is delayed even more, some of the obstacles might be
beyond repair and need to be replaced completely, which would cause even higher costs.
2. Overview
2.1. Vision
It is our vision to turn the Salesian Skate Park Cape Town once more into a safe and fun
place for kids from close-by schools, kids without a proper home and kids in general from
the neighbourhood. We will achieve this providing funds through a fundraiser-party-day,
which will be used for revamping the obstacles and an increase in available skateboards
and other equipment.
2.2. Organisational Objective
The strategic plan of skate-aid is to provide a place of safety and peace to children and
youths in areas of conflict, struggle, war and poverty all over the world. Our organisational
objective is it to help achieve this goal in Cape Town, South Africa.

3. The Business Case
3.1. Purpose of the Business Case
This business case is being produced due to different reasons.
First of all the problem needed to be defined in detail and a starting point for the project
was needed. Additionally different options were analysed in order to be prepared in case
the project does not go according to plan.
This business case should also help identify costs, benefits and risks and be a template
for proposals to various potential partners.
3.2. Business Case Sponsor
Tobias Egelkamp is the sponsor of this business case.
4. Situational Assessment and Problem Statement
Salesian Skate Park is located in the heart of Cape Town, on the corner of Prestwitch
Street and Napier Street. The skate park is situated between a church, school and hostel.
It has a tar surface and is surrounded by trees. In general Cape Town City Centre is a
relatively safe to host an event. However, in common with many major cities worldwide,
there is crime and there are certain precautions that need to be taken to ensure a trouble-
free event.
Salesian Skate Park is no institution or business that relies on funding. The park has no
business needs and is only depended on its tangible assets which are half pipes, ramps
and rails. Children come and enjoy the skate park for free after school. The skating
obstacles however do need attention. The ramps and rails are damaged and they need to
be restored while the half pipe is torn to shreds.
With this project finished the children will have funding in order to restore their Salesian
Skate Park rails and ramps. There will be a brand new half pipe to replace the current
broken one. The children will thus be able to enjoy their new skate park and spend time
outside playing with their friends. Doing a physical activity and staying away from the
streets and possible gang related activities.

5. Assumptions and Constraints
Security will be present the day of the 25th of April in order to maintain control. He will be
responsible for securing the safety of the people attending the event and for keeping the
people out who did not pay their entrance fee.
Medical staff will be present. There will be children and adults skateboarding with the
possible risk of falling and injuring themselves. The medical staff will be responsible for
treating wounds and if needed, refer them to the hospital.
We will receive meat from a local butchery. The meat will be prepared and sold in order to
rise funding for the skate park. The meat will be barbequed on the premises on an open
fire. The fire wood and meat spices will be funded by sponsors.
There will be a graffiti artist to decorate one of the concrete walls live. He will receive
funding for his necessities which is paint and brushes. He starts with the graffiti as soon as
the event starts.
There will be live music artists to entertain the people attending the day. They will bring
their own sound and music equipment and receive no money for their performances.
We will not be responsible for the money we acquire for the Salesian Skate Park. We have
trust in management of the skate park that the money will be spent to the best of their
knowledge and to the children’s benefit.

6. Identification and Analysis of Options
6.1. Identification of Options
Option 1 - Do nothing.
Option 2 - The food and drinks are bought through donations
Option 3 - Get sponsors to provide food and drinks.
6.1.1. Option 1 – Do nothing
For option 1, the benefits include not having the chance to lose money and time invested
in the project. A dis-benefit is the fact that the skatepark will not be renovated which will
have a great impact on the children that play and practice there every day. For this option,
there is no cost since no money is needed to actually execute the project. Just like there is
no cost, there are no risks due to the fact money and time are not being invested.
6.1.2. Option 2 - The food and drinks are bought through donations
For option 2, the benefits include renovating a community skatepark which plenty of
children play every day. This option includes many dis-benefits such as the group would
have to receive donations from multiple unknown sources to provide food and drinks for
the event that will be hosted at the skatepark. As well the fact that all the funds contributed
with be lost if no one attends the event or buy the food and drinks provided at the event.
For this option, an entrance fee will be established at R20 per person. With an estimate of
100 people attending the event, the group will need an estimate of R3000 of meat, which
comes out to 300 grams of meat per person. As well for drinks, a charge of R8 will be
establish in order to cover the estimated charge of R600 for a six pack of coke. This option
does have risks due to the fact that the funds needed to provide the food and drinks are
unknown. As well it is possible that no one will attend the event. This option will have a big
impact on the community with the funds raised at the event that will help renovated the
park that so many kids already love. The major issue with this option is that the source of
funds is unknown and will have to come from either donations or from the groups own
funds.

6.1.3. Option 3 - Get sponsors to provide food and drinks
This option is ideal as it provides a great help for the group. For option 3, the benefits
consist of getting the sponsorship of Skate Aid, RedBull, Raith Gourmet, and Dros. These
sponsors will provide the funds, food and drinks needed to execute the event needed to
renovate the skatepark. With the sponsorship of RedBull is a great benefit due to the fact
RedBull will just not renovate the park but also provide an assist that will continue even
after the group leaves. A risk is of course that no one attends the event or no one buys the
food and drinks provided at the event. For this option, there will be no cover fee due to the
fact there was no funds needed to be raised in efforts to provide food and drinks.
6.2. Comparison of Options
Criteria Option 1 Option 2 Option 3
Benefits: Time and money
not wasted.
Skatepark is
renovated.
Sponsorships present.
Skatepark renovated.
RedBull provides aid
Dis-
Benefits:
Skatepark is not
renovated.
Funds are allocated
from unknown
sources.
No sponsorships.
No dis-benefits
present.
Costs: No cost. R20 entrance fee.
R3000 for meat.
R600 for drinks
No entrance fee
Risks: No risk present. No one attends the
event.
No one buys food
and drinks.
Funds provided are
lost.
No one attends the
event.
No one buys food and
drinks.
Stakeholder
Impact:
Local children
play in an old
and not safe
skatepark.
Funds are provided
to renovate the
park.
The skatepark will be
renovated and will
have an aid for years
to come.
Issues: No issues
present.
Funds are allocated
from unknown
sources.
No sponsorship.
No issues present.

6.3. Recommended Option
The recommended option is option 3 due to the fact it includes many benefits and no dis-
benefits. This option provide sponsorships that help with the food and drinks needed for
the event. With this option, there is no need for entrance fee but funds will be raised with
the help of the sponsors. With any project there are risks, but they are minimal such as no
one attending the event or no one purchases the food and drinks provided. Overall, the
skatepark will be renovated and even its long overdue facelift it desperately needed.
7. Implementation Strategy
7.1. Project Title
(CS) CAPESKATE
7.2. Target Outcomes/Benefits
Outcomes Measure Date for
Achievement
Accountable
Sponsors to be
present at event
Physical Attendance 25/04/2015 Project Team
The successful
renovation of the
skate park
Physical evidence
and satisfaction of
Project Sponsor
To be decided upon
by project sponsor
and the Skate park
Project Sponsor and
beneficiaries.
Maintaining RedBull
as sponsor and aid
after project
completion
Commitment by
RedBull to discuss
future prospects and
involvement in project
CAPESKATE
The aim is to discuss
and confirm further
involvement by
sponsor it on the day
of project completion
Project Sponsor and
Project team

7.3. Outputs
Outcomes Project Customer
The proposed project – Fundraiser. The aim of
the project is to raise funds for the revamping of
the skate park and aid its beneficiaries
Project Sponsor, Skate park and its
beneficiaries
RedBull as sponsor to provide further aid after
completion of project
The skate park and all beneficiaries will benefit
from aid received from sponsor, whether it be
financial aid or in terms of equipment and
materials for revamping of skate park.
7.4. Work Plan
Milestones/Deliverables Target Date
Contact all potential partners with project proposal March 13th
, 2015
Ensure support by as many partners as possible (in writing if
possible) March 27th
, 2015
Organize all necessary special skills and secure their support for the
event March 27th
, 2015
Create Advertising Material for the event and distribute it April 11th
, 2015
Ensure parts of the skate park are already renovated, to show
progress
April 20th
, 2015
Have a detailed time planning for the event April 22nd
, 2015
7.5. Budget
Subject Cost per Unit Number of Units Total Cost Donation Possible
Security R15 10 hours R150 Yes
Paramedics R30 10 hours R300 No
Sound Equipment R500 1 Set R500 Yes
Meat R100 30kg R3000 Yes
Advertising Material R1 100 Brochures R100 Yes
Graffiti Artist R10 20 Spray Cans R200 Yes
Total Cost without Donations: R3800 with Donations: R300

7.6. Other Resources
Local police – to provide law and order.
Paramedics – available to see to any health or safety risks which may arise due to
injury or illness.
Security – To control entry into event.
8. Project Management Framework
8.1. Governance
The governance structure will consist of the Project Sponsor, Project Manager, Project
Team and a Quality Consultant. Their roles and responsibilities will be to provide good
governance in terms of:
Understanding their role
Members of the government structure will understand their role and responsibilities
collectively and individually in terms of:
The external environment.
The total task of the project team.
Setting and safeguarding the vision and values of the project task team.
Managing and supporting staff.
Ensuring delivery of organisational purpose
Ensuring project purpose remains relevant and valid.
Monitoring progress and planning against spending and budget.
Evaluating results and assessing impact.
Reviewing and amending plan as appropriate.
Working effectively both as individuals and a team
Periodically reviewing performance as a team and individually.
Exercising effective control
Ensuring good financial and management control.
Regularly identify and review major risks to the project is exposed and has systems
to manage those risks.
Behaving with integrity
Act according to high ethical standards.
Deliver impact that best meets the needs of beneficiaries.

Being open and accountable
Open communications informing the people of the organisations work.
Listening and responding to views of supporters, beneficiaries, funders and other
persons of interest.
Considering the environmental impact.
8.2. Quality Management
Quality management is a repetitive cycle of measuring quality, updating processes,
measuring, updating processes until the desired quality is achieved. Quality must be
viewed on an equal path as scope, schedule and budget. To ensure project quality, the
project team has to have a good relationship with all stakeholders. If a project donor is
dissatisfied with the quality of how the project is delivering the outcomes, the project team
will need to make adjustments to scope, schedule and budget to satisfy the donor’s needs
and expectations. A quality plan and a quality checklist that will be used during the project
implementation phase. This check list will ensure the project team and other actors are
delivering the project outputs according to the quality requirements. The quality plan also
includes the procedure to ensure that the quality standards are being followed by all
project staff. The plan also includes the steps required to monitor and control quality and
the approval process to make changes to the quality standards and the quality plan.
8.3. Organisational Change Management
According to PRINCE2, the Project Manager organizes, plans and controls the work of the
project. The Project Manager’s prime responsibility is to ensure that the project produces
the required products in accordance with the time, cost, quality, scope, risk and benefit
performance goals. They deal with any risks, issues, and changes, and report progress to
the sponsor. The project sponsor must represent the interests of the business, user and
supplier and is accountable for the success of the project. Therefore, a good relationship
between the Project Sponsor, Project Manager and Project Team will be needed. Any
changes to time, scope or quality will have to be openly communicated and proper
procedures being. The latter underlining the relationship between the Project Team, Project
Manager and Project Sponsor.

8.4. Post Project Review
The success of the project can mainly only be measured on the day of completion,
considering the nature of the project. The success of the project will be measured
according to attendance and participation of public, sponsors, beneficiaries, the funds
raised and all other prospects in terms of commitment from RedBull and members of the
public. Document of each phase of the project will also allow the project team to measure
outcomes and reflect on successes, errors and where possible changes could have been
made to result in a more desired outcome. The project is also being document via digital
media, whereupon a pictures and videos will be available to analyse the physical evidence
of the project.

9. Appendices
9.1. Pictures of the Salesian Skate Park Cape Town

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