Surfing 101 : Managing for Change


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Tweaked version of Managing for Change , originally presented at Ikaroa Professional Development Weekend 2010. This presentation was given to Horowhenua staff in April 2011 to kick off the development of personal development plans in preparation for a 'service rethink' for Te Takere, the new culture and community centre being built in Levin.

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  • Control is all about influence – and there are various spheres of influence – some of them you have loads of impact and some you don’t.
  • Going to talk about the big outer sphere first – the one we have least control over but is the context in which we operate : Society.A project of the Library Council of New South WalesProject to explore how NSW public libraries might develop over next 20 yearsBuilt scenarios to stimulate reflection about what the future could holdInfluences to consider
  • Environmental influences – high level stuffFood and fuel in a global economy
  • Our society is changing
  • One of the biggest takeaways I took from the Dell CEO 2 years ago was that a very concern was the projected shortage of electricty: there just would not be enough to power all the devices people need.. Growth in energy efficient computers, solar rechargers (suggest you get one of these for your emergency kid because they were essential in Queensland floods and Christchurch earthquake.
  • We are starting to live differently – more ethically.
  • There are a LOT of things we can’t influence but which have a direct impact on what we do
  • Built scenarios to stimulate reflection about what the future could hold, 2 influences define the axis:Vertical axis : the impact of ict on the environment running from chaotic to orderlyHorizontal axis: the way users value libraries running from high value as a physical space to low at the other end.
  • Read out from pg 24-25 then summarise with page 23ACTIVITY: Group discussion on will people use libraries?
  • Read from 30-31, then pg 29ACTIVITY: brainstorm how will people use libraries?
  • Read from pg 36-37, then summarise with 35ACTIVITY: brainstorm how will people use libraries?
  • Read 42-43 then snapshot from pg 41ACTIVITY: brainstorm how will people use libraries?
  • (flick through these slides really fast – to give a sense of panic, urgency and being overwhelmed)Funding
  • Resourcing
  • Governance and Regulations
  • Community engagement
  • InfluenceOMG – there is so much to think about ….How much control do we have on this ??
  • Ok – so that’s the Society ring of the spheres of influenceBut one last thought on that – never be afraid of an unknown futureLets work our way back in through the spheres now
  • Public Libraries in NZ : what are the big themes we need to work in with? consortia / Kotui / APNK / overdrive sharing / collaboration open source “is the new black” funding tighter - user pays we are busier – doing more with less outsourcing ‘everything’ digital ‘everything’
  • We are still busy yes?What do you think our issues have done over the last decade?
  • Total issues over last 10 years – 25% less than 10 years ago
  • The numbers are down, but the proportions or relativities are pretty similar Except look at audio visual issues – the only category on the rise is audio visual – DVDs
  • Lets look at last years issues and see what is likely to happen looking forward …ACTIVITY: So what MIGHT happen in the next year or 2?What influences / technology changes are imminent in the short term?And what is likely to happen?
  • DVD is a dying technology – we just won’t have those in a few yearsAnd TBs too – digital and free downloads and file sharing Ebooks are making massive inroads into traditional reading market – Barnes and Noble and Amazon now sell more ebopoks than print!Say 50% of non fiction / informational But lets say only 30% for recreational fiction to be conservativeAnd lets not touch LP at allSo whats left …
  • What happens as your large print readers start dying off or shifting formats and our tech savvy baby boomers start coming of age … you can kiss that pale blue segment goodbye too.Anecdote: Diane Edyvane (70) used to be a heavy borrower, now never borrows – loves her ereader: light in bed, easy to hold, large print.That big white ‘missing’ space of library activity is what we have to fill with ‘something else’.
  • So our primary core role of issuing books and stuffs is changing drastically,So are our traditional core roles:How many of these are disappearing?
  • There are going to be a bunch of new roles for librarians - entirely different skill sets and personality types:
  • You have little ability to make change what happening in the library sector but some ..You need to keep informed so you can contribute intelligently and react appropriately;you may not be able to manage what is happening but you can contribute to how the sector responds, think about the future of libraries at ‘large’ then ‘local’ - in your communityAnd there is a tipping point where if enough people feel the same way about something they can change things – be opinionated – use your voice – 1 voice can make a difference.At the minimum make sure what every you ‘do’ fits into the big plan or strategySo that’s the sector
  • Ok – so that’s the Sector ring of the spheres of influenceAgain – never be afraid of an unknown future:Lets look at the next ring in – your place
  • You can exert real influence in your place – be in your community, organisation or workplace Is your library community representative of your community demographically?Who is using your library?How are they using it?Can they ‘relate’ to your organisation, your staff? You need to be skilled in the stuff they are want to do.
  • ACTIVITY: Video on youtube have to be relevant to that generation – as well as the baby boomers – and it is a big tension.
  • So this is the area you do have influence and can manageContribute to the parent kaupapa – you have to be relevant to your fundersHDC : consciously trying to attract young / families:And make Horowhenua a great place to grow up in and grow old in
  • Organisational culture is important in managing change,And as individuals you can contribute to that ‘culture’.
  • External strategiesoperate in and above the fray – detach, view big picture, whats REALLY happeningcourt the uncommitted – acknowledge the pain / loss, stress your commitment to change, lead by example.court the conflict – manage the heat, turn it up when appropriate to get things jumping then tweak back,place the work where it belongs – don’t solve the problems – others need to own the problems and solutions. Internal strategiesManage your hungersControl –its important to work through the stress to get real changeImportance - , a degree of self doubt is healthy,Anchor yourself1. safe harbour (steady and stabilize yourself, repair / renew / recalibrate moral compass,2. Confidante : no vested interest Separate your personal and professonal identities (role not soul) its not personal.
  • Ok – so that’s the Sector ring of the spheres of influenceAgain – never be afraid of an unknown future:
  • I have shown you how society is changing – we don’t know yet in exactly what way but somewhere among those scenarios our future lies,The library sector as a whole is shifting – outsourcing, consortia, sharing, digital, library as the 3rd place, We have to reinvent a niche for our libraries in our communities in a way which is relevant to the communities we serve.TE Takere is a HUGE change – make no mistake.Really exciting – if we are prepared and equipped.
  • To manage the changes ahead you need to take control, make a plan and start exerting influence.Sometime soon, you need to take a long hard look at yourself and our organisation and make a plan for managing the changes ahead.A great career does not happen by accident!
  • Professional development is your responsibility – not your employers. No one cares more about it or has more at risk or more to gain than YOU.How many of you watched the lecture I sent out on 5th April?: The future of libraries?Future of Libraries: Skills every librarian should have: for 21st century librarian: out, geek out or seek out:
  • ACTIVITY: video (don’t play all of it – its too long and a bit painful)How do you prepare for an unknown future?Library 101 project Essays on future of libraries : what they see changing in libraries and what we need to be doing to ensure we remain relevant as technology and society evolveand links to 101 online resources and tools - fantastic site even though the song is dorky
  • Just say yesSurround yourself with positive inspiring role models who do really cool stuff
  • Surfing 101 : Managing for Change

    1. 1. Surfing 101<br />Managing change in public libraries<br />Joann Ransom<br />Horowhenua Library Trust<br />
    2. 2. Change<br />
    3. 3. Change<br />
    4. 4. Managing<br /> to cope<br /> to control<br /> <br />“Accept the things you cannot change,change the thingsyou can, and have the wisdom to know the difference.”<br />
    5. 5. Coping <br /> surviving<br /> hanging on<br /> making do<br /> just get through<br /> achieving despite the odds <br /> <br /> <br />  … and sometimes that’s enough<br />“All you can do is play the cards in your hand.”<br />
    6. 6. Control<br /><ul><li> Have options
    7. 7. Make choices
    8. 8. Develop strategy</li></ul> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />“Get yourbig girl panties on and deal with it.”<br />
    9. 9. Spheres ofInfluence<br />Society<br />Sector<br />Workplace<br />Me<br />
    10. 10. Society<br /><br />
    11. 11. Environment<br /><ul><li>Climate change
    12. 12. Water scarcity
    13. 13. Peak oil
    14. 14. Pandemics</li></ul>“Humans have fought for oil and grain and the final source of conflict in the 21st century will be over water”.<br />Akio Shibata, Director. Marubeni Research Institute (Japan)<br />
    15. 15. Society<br /><ul><li>Ageing
    16. 16. Urbanisation
    17. 17. Households
    18. 18. Generational
    19. 19. Education
    20. 20. Multiculturalism
    21. 21. Obesity
    22. 22. Paper vs pixels</li></ul>“Population aging is not a crisis … it stems from a series of highly desirable outcomes<br />David Suzuki<br />
    23. 23. “Web use is rising by 60% per year … will inevitably lead to ‘brownouts ‘… unless a solution is found the internet could become too unreliable a tool for business - little more than a toy.”<br />Economics<br /><ul><li>growth
    24. 24. employment
    25. 25. work
    26. 26. creative economy</li></li></ul><li>“We have turned the focus inward and concentrate on things that seemed to be within our control: backyards, home renovation, our children’s schools, our next holiday and reality TV over current affairs”.<br />Hugh Mackay<br />Culture<br /><ul><li>Popular culture
    27. 27. values
    28. 28. Risk aversion
    29. 29. Inward focus
    30. 30. Consumerism
    31. 31. Downshifting</li></li></ul><li>Technology<br /><ul><li>Internet
    32. 32. Web 2.0
    33. 33. E-books
    34. 34. Other digital media
    35. 35. Telecommunications
    36. 36. Bio technology
    37. 37. Nano science
    38. 38. Robotics
    39. 39. copyright</li></ul>“YouTube was responsible for more internet traffic in 2006 than the whole of the internet was in 2000”.<br />The Economist<br />
    40. 40.
    41. 41. “the library profession has a touch of the fin de siècle about it”.<br />John Blyberg<br />
    42. 42.
    43. 43. SilentSpring<br /> <br />
    44. 44. HowBuildingsLearn<br /> <br />
    45. 45. Neuromancer<br /> <br />
    46. 46. BeingDigital<br /> <br />
    47. 47. Can we exert influence ? <br /> Societal changes are of direct concern and we must think strategically in lots of areas<br />(and there’s<br />a lot to think about !)<br />
    48. 48. Funding<br />
    49. 49. Resourcing<br />
    50. 50. Governance and Regulations<br />
    51. 51. Community Engagement<br />
    52. 52. Influence<br />
    53. 53. “Never be afraid to trust an unknown future ”.<br />Bookends Scenarios<br />Society<br />Sector<br />Workplace<br />Me<br />
    54. 54. Sector<br /> consortia<br /> user pays<br /> outsourcing ‘everything’<br /> digital ‘everything’<br /> busier<br />
    55. 55. HLT issues : 10 years<br />
    56. 56. HLT issues : 10 years<br />25% less<br />100,000 less than 10 years ago<br />
    57. 57. Little proportional change for:<br /><ul><li> fiction
    58. 58. juniors and teens
    59. 59. large print
    60. 60. periodicals </li></ul>but changes for<br /><ul><li> non fiction
    61. 61. AV </li></li></ul><li>15 %<br />of issues are DVD<br />
    62. 62.
    63. 63.
    64. 64.
    65. 65.
    66. 66. Traditional roles<br /> selections<br /> acquisitions<br /> cataloguing<br /> processing<br /> circulation<br /> reference<br /> readers advisory<br />
    67. 67. IF YOU WANT TO WORK IN LIBRARIES<br />here are ten things you need to know<br />Ned Potter<br />Blog:<br />
    68. 68. Its not all about books<br />It is all about people<br />It is all about technology<br />You will need a qualification<br />The competition is tough<br />Social media is your friend<br />You need to be ready to fight<br />You have to be okay with change<br />You can pursue existing passions<br />
    69. 69. THERE ARE SO MANY DIFFERENT ROLES<br />You can work in Customer Services, Marketing, Digitisation, Archives, Preservation, Press & Publicity, Training, Information Literacy, Reference, Subject Teams, Music Librarianship, Law Librarianship, Medical Librarianship, Special Librarianship, Public Librarianship, Academic Librarianship, Mobile Librarianship, School Librarianship, Children’s Librarianship, e-Resources, Acquisitions, Cataloguing, Administration, Management, IT and Systems, the Virtual Learning Environment, Special Collections, Estates, Design, Accountancy, Human Resources, Museums, Galleries, Collection Management, e-Strategy, Metadata, Space and Collections, Book Repair, Conservation, Publishing, Projects, Copyright, Community Engagement, Repositories<br />
    70. 70. New roles in Te Takere<br /> teachers<br /> social workers<br /> researchers <br /> archivists<br /> employment<br /> development<br /> visitors<br /> business<br /> digital media …… etc etc etc <br />
    71. 71. How to exert influence <br />become informed<br /> join the conversation<br /> be the squeaky wheel<br /> ‘fit in’ to the big picture<br />
    72. 72. “Never be afraid to trust an unknown future ”.<br />Bookends Scenarios<br />Society<br />Sector<br />Workplace<br />Me<br />
    73. 73. Your place<br /><ul><li> Who are you serving?
    74. 74. How relevant are you?
    75. 75. What is going to change?
    76. 76. How relevant will you be then?</li></ul>Sources:<br /><ul><li> Statistics NZ
    77. 77. Population projections
    78. 78. Council strategy docs
    79. 79. Look around</li></ul>“Peoplelike us”<br />
    80. 80. “Boomers want to have it all and Y-ers want to have it all right now”.<br />Judith Ireland<br />
    81. 81. Horowhenua<br /> Browner: Maori, Pasifika, Asian<br /> Older : retirees and rest home-ers<br /> Poorer: intergenerational benefit dependency<br /> Kids having kids<br />HDC influencing change:<br /> Youth and education<br /> Positive aging<br /> Business development<br /> Arts and culture<br /> Attract families<br />Horowhenua : a great place to grow up in and grow old in<br />Judith Ireland<br />
    82. 82. Organisational culture<br /> has to be ‘safe’ to try things,<br /> if we try and fail we are no worse off,<br /> what is the worse that can happen,<br /> have a fall back position,<br /> tolerate failure,<br /> sometimes have to suck and see,<br /> doesn’t have to be perfect<br /> just get it done. <br />Be the change you want to see. <br />Ghandi<br />
    83. 83. Change Management strategies<br />External strategies:<br /> get up on the balcony,<br /> court the uncommitted,<br /> court the conflict,<br /> place the work where it belongs.<br />Internal strategies:<br /> manage your hungers : control and self importance,<br /> anchor yourself : safe harbour, confidant,<br /> role not the soul<br />Heifertz, R and Linsky M (2002, June) A survival guide for leaders. Harvard Business Review, 80(6), 65-72.<br />
    84. 84. “Never be afraid to trust an unknown future ”.<br />Bookends Scenarios<br />Society<br />Sector<br />Workplace<br />Me<br />
    85. 85. Constant Change<br /> society is changing<br /> the sector is adapting<br /> our organisations must change – or die<br />What will you do ?<br />“No time too busy” is a weak excuse - <br />although you will have plenty of time once you are redundant”.<br />
    86. 86. Te Takere = change<br />7 days ?<br />Late nights ?<br />Twice as busy ?<br />Similar staffing levels ?<br />Rostered ‘off’ desk rather than ‘on’ ?<br />Programme of activities ?<br />Share space with other ‘tenants’ ?<br />Will HLT survive ?<br />How will it ‘work ?<br />“If you don't like change you're going to like irrelevance even less” <br />General Eric Shinseki<br />
    87. 87. Plan<br /> is your job still going to be there?<br /> do you want to work in Te Takere? <br /> where will you be ‘put,<br /> where do you want to be? <br /> how will you get there?<br /> who are the decision makers?<br /> who do you need to ‘influence’ <br /> can you influence them?<br /> who can help?<br /> what do you need to do?<br /> <br />A great career doesn’t happen by accident<br />
    88. 88. PD on a budget<br />4 Great Resources<br />Library 101<br />23 things<br />Podcasts<br />Webcasts - ALJ<br />Twitter<br />Blogs<br />Slideshare<br />The Future of Libraries<br /> Freak out, geek out or seek out<br /> Skills for 21st Century Librarian<br />My Favourite blogs<br />Proverbial Lone Wolf Librarian <br />Librarian in Black<br />Librarians Matter<br />Lybrarian<br />
    89. 89.
    90. 90. How<br /> be positive<br /> be proactive<br /> be indispensible (in a good way)<br /> volunteer <br /> find a peer group<br /> move<br /> don't be modest<br /> become an expert<br /> be the go-to person<br /> don’t be afraid<br /> build reputation<br /> manage your online identity.<br />Say yes<br />to everything<br />
    91. 91. Manage<br /> to cope<br /> to control<br /> <br /> both are about achievement ….<br /> <br />the difference is attitude<br />The difference is YOU<br />
    92. 92.<br />twitter: jransom<br /> <br />