Getting A Website from Plan to Promotion in 7 Steps
•Download as PPT, PDF•
0 likes•75 views
This document outlines the 6 key steps to getting a website: 1) determine your objectives, 2) register a domain name, 3) choose a web designer (DIY, online tool, or hire professional), 4) build your site, 5) make your site sticky with free content, and 6) promote your site through search engine marketing, pay-per-click ads, and offline marketing. It provides details on each step, such as how to find a web designer, content examples, and free sources of content. The overall process takes a website from initial planning through promotion.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (14)
Similar to Getting A Website from Plan to Promotion in 7 Steps
Similar to Getting A Website from Plan to Promotion in 7 Steps (20)
Getting A Website from Plan to Promotion in 7 Steps
- 1. Getting A Website from plan to promotion
- 2. Introducing The Steps 1) Determine why you want a website 2) Registering your domain name 3) Choosing who builds your site 4) Building your website 5) Making your website sticky 6) Promoting your website
- 3. Determine why you want a website Step 1
- 4. Setting your website objective(s) Push a product Retail out of hours Offer a free trial Find staff Initiate communications Trade directly
- 6. Register your domain name Approx. £10 - £40 Choose a domain name that says: HEWGoldwyns.co.uk ProfessionalLifeCoaching.com CliosRestaurant.co.uk
- 8. Who builds your site 1) DIY 2) Use an online site design tool 3) Outsource / hire a web design team
- 9. Pros and Cons of DIY + Might be cheaper + More convenient - No expert evaluations - Takes a long time - Needs specialist tools and knowledge
- 10. Use an online site design tool
- 11. Outsource / hire a web design team + Expertise in web design & related skills business consultancy, IT, graphics, etc… + One less thing to worry about + Fewer “growing pains” - Higher up front costs
- 12. How to find a web designer eBusiness Club Coordinator Catherine Turner EssexEbusinessClub.co.uk Business Link for Essex BL4E.co.uk UK Web Designer’s Association UKWDA.org
- 13. Choosing your web designer Check portfolio and ask questions Ask for a rate card or pricing for a site already built as a guide Can they help you when you grow? Do you feel comfortable?
- 15. Web page <body onLoad="MM_preloadImages('imag es/home2.gif','images/registration2. gif','images/onlinedemo2.gif','image s/brochure2.gif','images/contact2.gif ')"> <table width="770" border="0" cellspacing="3" cellpadding="0" align="center"> <tr> <td colspan="5" height="41"><a href="/index.php? page=home&PHPSESSID=7fd1882 9006d5a3fcde900fe2667ebce"><im g border="0" src="images/myskillstestlogo.jpg" width="350" height="53" alt="MySkillsTest.com"
- 18. Testing Phase Test speed of loading Test links all work correctly Test on critics
- 20. Keep It Appropriate Attract People, not Detract People Related weblinks to other sites/products Music, weather, news, quotes, sport scores, jokes, cartoons Newsletter Signups, competitions
- 21. Where To Get Free Content FreeSticky.com inPhone.com Moreover.com News.Yahoo.com
- 25. Remember… Everyone wants 1st page ranking Only 10 can succeed organically!
- 26. Pay per Click (PPC) Overture
- 27. Pay per Click Google Adwords
- 28. Offline Marketing Don’t forget to tell people about your site with your Stationery Vehicle graphics Press releases Answer phone Email signature Radio marketing TV marketing Verbal marketing
- 29. Thank you for your attention This presentation & handouts can be downloaded at www.zestcity.com/rochford.htm Scott Whitehead eBusiness Consultant Zest City Email info@zestcity.com Tel: 0845 686 9378 – 0845 686 ZEST Fax: 0870 446 9378 – 0870 446 ZEST