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Savvy Auntie is the multi-platform lifestyle media company designed for the 50 percent of American women who are not moms but love the children in their lives. Melanie Notkin, founder and CEO, Savvy Auntie, dubbed this demographic, PANKs® (Professional Aunts No Kids). Notkin the national best-selling author of Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow/HarperCollins) April 2011. She appears regularly on TV, radio and the Web. You can find her @SavvyAuntie or join the Auntourage on Facebook.com/SavvyAuntie.