By Joseph DeSena - Spartan Race As the fastest sport on the planet to have gathered over a million followers and steadily growing to be the most popular individual sporting event, Joe will share the philosophy behind Spartan Races, the unique blend of influencer marketing with brand marketing and affiliate partnerships.

1. JOE DE SENA

2. CHANGE YOUR FRAME OF REFERENCE
WHY DO WE NEED HELP?

3. WHO WE ARE & WHAT WE VALUE
#1 SPORTS ENDURANCE LIFESTYLE BRAND WORLDWIDE
SPARTAN RACE WAS STARTED IN 2010, SINCE THEN 3MM PEOPLE HAVE
RUN A SPARTAN RACE
WE TOUCH 1MM PEOPLE EVERYDAY THROUGH OUR EVENTS, DIGITAL,
SOCIAL AND TV MEDIA PROPERTIES
82% OF BUSINESS LEADERS AND CMO’S THAT RUN OUR RACES BECOME
SPARTAN SPONSORS
OUR GOAL IS TO INSPIRE PEOPLE TO TRANSOFRM THEIR LIVES, THAT’S
HOW WE MEASURE OUR BOTTOMLINE

4. SPORT
TRANSFORMATION COMMUNITY
HEALTH

5. MEDIA AND PARTERSHIP
ECOYSYSTEM

6. RESIST THE NEW NORMAL, TRAIN FOR ADVERSITY
& CHANGE YOUR FRAME OF REFERENCE