This pdf file reveals relevant tips to increase Google AdWords Quality Score. It is presented by http://www.ppcadsmanagement.com

1. Tips to Enhance Google AdWords Quality
Score
By www.ppcadsmanagement.com

2. What is Quality Score
Google AdWords serves to be an
excellent advertising platform to
reach your target market. Like
organic search results, Google looks
for quality in sponsored links also
with the help of dynamic variable
named Quality Score. In order to
improve visitors experience they
introduced this variable which is
measured on a scale of 1-10. This
score is assigned depending on the
relevance of your advertisement to
users search queries.

3. Quality
Score
affects
the
following
things
mentioned
below:
•
Ad position
•
Cost-per-click

4. Tips To Enhance Quality Score of AdWords campaign
Check Keywords
Volume:
Search
Carefully choose your keywords
depending on its search volume.
Don't use generic terms because
they hardly converts. Make use
of long tail keywords to generate
quality traffic for your business.

5. Create Targeted Ad Groups :
Don’t stuff your ad groups with too
many keywords rather create
multiple tightly themed ad groups
within your campaign. If any
keyword doesn't match with the
other keywords within a ad group
then it is better to create new ad
group for that particular keyword.
This will dramatically enhance
your Quality Score.

6. Write Target Specific Ad
Copy:
Create target specific ad copy. Write
at least two different version of ad
copies for one ad group. Make
proper use of keywords within the
ad copy. This will help to enhance
the overall Quality Score of all
keywords within that group. If you
fail to add your targeted keywords
within your ad copy then it is very
difficult to succeed. In order get
qualified leads you need to add your
potential keywords within the title
and description of your ad copy.

7. Enhance Click-Through
Rate :
CTR gives the measurement of
how many times your ad gets
clicked by how many times it has
been shown in Google search
results. With the increase and
decrease in CTR your Quality
Score gets affected. So tweak
your ad to enhance your CTR
which in turn helps to enhance
the Quality Score of your
advertisement.

8. Create High Quality Landing
Pages for Specific Ad Groups:
Landing page is considered to be the
most important element of your
campaign. This is the page where
user lands after clicking on your
advertisement. This page determines
whether the visitors will turn into
loyal customers or bounce back. It is
necessary to maintain relevance
between your landing page and your
ad text. For example if your ad copy
is about web designing then your
landing page also leads about web
designing.

9. Choose the Right Location:
It is necessary to specify the geographical
location where you actually want to
display your advertisement. Your Quality
Score get influenced by the geographical
location. So identify your target market
and specify it in order to generate quality
leads.
Follow the guidelines mentioned here in
order to enhance Quality Score of your
AdWords campaign. If you want to know
more, then please click here.