with notes

1. Presented By: Sarina Williams
August 2nd, 2016
Presented To: Corporate Visions

2. Agenda
● Introduction
● LinkedIn Marketing Solutions Overview
● LinkedIn Sponsored Content
● Getting Started
● Customer Stories
● Q&A

3. LinkedIn Marketing Solutions
Build your brand, raise awareness, and generate leads with LinkedIn.

4. LinkedIn Sponsored Content
● Content marketing in the world’s only professional feed
● Deliver your message across all devices
● Build relationships with the world’s professionals
● Access powerful B2B targeting
● Monitor your performance with real time analytics
● Set your own budget and choose from cost per click or
cost per impression
“7 out of 10 professionals describe LinkedIn as a trustworthy source of professional content”

5. Getting Started
“94% of B2B marketers use LinkedIn to distribute content”
Choose your content
Target your audience
Set your bid and campaign budget
Launch your campaign
Measure your results and track key metrics
Optimize your impact

6. Customer Stories
HubSpot drove 400% more leads within their
target audience than lead generation efforts on
other platforms.
HootSuite saw 15% conversion rate
from click-to-lead.
Exceeded event registration goal
by 46%

7. Thank You