A Report On “FUTURE AND MARKETING OF A FIVE STAR HOTEL” For THE PARK

1. A Report
On
“FUTURE AND MARKETING OF A FIVE STAR HOTEL”
For
THE PARK
Submitted to
Amity University
In partial fulfillment of the
Master of Business Administration
Under the guidance of
Mrs. Anitha Ajith
By
CHANDAN GOVIND
Reg No: A31101910034
Batch: 2010-2012
AMITY GLOBAL BUSINESS SCHOOL
RAJAJI ROAD, KOCHI-35

2. AMITY GLOBAL BUSINESS SCHOOL,
KOCHI
CERTIFICATE
This is to certify that the project entitled “FUTURE AND MARKETING OF A FIVE
STAR HOTEL” has been successfully carried out by Mr. CHANDAN GOVIND in
partial fulfillment of Master of Business Administration under my guidance during
the academic year 2010-2012.
Date: Mrs. ANITHA AJITH
(Internal guide)

3. AMITY GLOBAL BUSINESS SCHOOL
KOCHI
CERTIFICATE
This is to certify that the project entitled “FUTURE AND MARKETING OF A FIVE
STAR HOTEL” has been successfully carried out by Mr. CHANDAN GOVIND in
partial fulfillment of Master of Business Administration under my guidance during
the academic year 2010-2012.
Date: Mr. Biju Vithayathil
(Dean)

4. DECLARATION
I, CHANDAN GOVIND, MBA student of Amity Global Business School, Kochi do
hereby declare that this report titled “FUTURE AND MARKETING OF A FIVE
STAR HOTEL” is a bonafide work done by me under the supervision of Ms.
Shama Kulkarne, Training head of THE PARK Bangalore and is submitted to
Amity Global Business School. I also declare that this study report is a part of my
MBA curriculum and I have not submitted this report partially or fully for the
award of any degree or diploma.
CHANDAN GOVIND

5. ACKNOWLEDGEMENT
I would like to express my profound gratitude to our Dean Prof. BIJU
VITHAYATHIL for all his support and constant encouragement extended by him.
I would also like to thank my internal guide Mrs. Anitha Ajith for rendering me the
whole hearted and proper guidance and also for providing me with all the facilities and
amenities that helped me to complete this project successfully in time.
I express my sincere gratitude to my company guide, Ms. Shama Kulkarnee,
Training in charge, Banglore for providing me all guide lines and inputs that were essential
for successful carry out of the project work in THE PARK. I place on record my sincere
thanks to all the other company staff that have in some way contributed to the completion of
the project in time. I thank all respondents who helped me by giving me their valuable feed
backs for the completion of the project.
Above all I sincerely thank The God Almighty and my affectionate parents without
whose blessings I could not have completed this work.
CHANDAN GOVIND

6. CONTENTS
CHAPTER NAME PAGE
1.0 Introduction of the project 2
2.0 Research Methodology 5
3.0 Industry Profile 8
4.0 Company Profile 31
5.0 Data Analysis and Interpretation 43
6.0 Results and suggestions 65
7.0 Conclusion 67
8.0 Bibliography 69