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Wednesday, September 16,2009 Sarah Mathiesen Lunch-time is the new prime-time PR & technology
New news ,[object Object],[object Object],[object Object],Online The online media have successfully superseded the traditional media as the place to turn to for news updates Lunch-time is the new prime-time
New news
DIY news ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DIY news
DIY news ,[object Object],[object Object],See the clip here
So what does it mean? ,[object Object],[object Object],[object Object],[object Object],[object Object]
So what does it mean? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rich media is the key It appears there is a bit of confusion out there about whether  PR and communications professionals can send rich media such as images, audio and video to journalists when distributing press releases   and other statements... ...So I thought I would send a mass email to the PRs I deal with, to let you know how we feel at ZDNet.com.au. In short, we feel that  the age of plain text journalism is dead . In our Sydney offices at CBS Interactive, all of our journalists have Adobe Photoshop installed on their computers, as well as audio editing software. They are issued with high-end digital SLR cameras when attending press conferences... ...So please ,  if you are thinking of sending us high-resolution images, audio or video of any kind, please do so... Editor, ZD Net
Physical v Virtual launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The virtual launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.vivacommunications/com.au/balloon
The power of the internet ,[object Object],[object Object],[object Object],[object Object]

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Lunch Time The New Prime Time

  • 1. Wednesday, September 16,2009 Sarah Mathiesen Lunch-time is the new prime-time PR & technology
  • 2.
  • 4.
  • 6.
  • 7.
  • 8.
  • 9. Rich media is the key It appears there is a bit of confusion out there about whether PR and communications professionals can send rich media such as images, audio and video to journalists when distributing press releases and other statements... ...So I thought I would send a mass email to the PRs I deal with, to let you know how we feel at ZDNet.com.au. In short, we feel that the age of plain text journalism is dead . In our Sydney offices at CBS Interactive, all of our journalists have Adobe Photoshop installed on their computers, as well as audio editing software. They are issued with high-end digital SLR cameras when attending press conferences... ...So please , if you are thinking of sending us high-resolution images, audio or video of any kind, please do so... Editor, ZD Net
  • 10.
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  • 13.