9. Rich media is the key It appears there is a bit of confusion out there about whether PR and communications professionals can send rich media such as images, audio and video to journalists when distributing press releases and other statements... ...So I thought I would send a mass email to the PRs I deal with, to let you know how we feel at ZDNet.com.au. In short, we feel that the age of plain text journalism is dead . In our Sydney offices at CBS Interactive, all of our journalists have Adobe Photoshop installed on their computers, as well as audio editing software. They are issued with high-end digital SLR cameras when attending press conferences... ...So please , if you are thinking of sending us high-resolution images, audio or video of any kind, please do so... Editor, ZD Net